Oracle Eloqua Reviews

Name: Oracle Eloqua
Brand: Oracle
Rating: 4.4 (35 reviews)

4.4 out of 5

35 reviews
93% willing to recommend

736 followers

What is Oracle Eloqua?

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

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Oracle Eloqua is the #4 ranked solution in top Marketing Automation solutions. PeerSpot users give Oracle Eloqua an average rating of 8.8 out of 10. Oracle Eloqua is most commonly compared to Salesforce Marketing Cloud: Oracle Eloqua vs Salesforce Marketing Cloud. Oracle Eloqua is popular among the midsize enterprise segment, accounting for 78% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a educational organization, accounting for 76% of all views.

Helped 816,406 peers since 2012

Featured reviews

Aniket Sukale

Senior Technical Consultant at Mastek

Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

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Dragos Ene

CEO at Leap2 Solutions

The solution should consider adding functionality related to event listening, such as webhooks. The solution should provide an omnichannel approach rather than just email and a message, neither of which is very attractive. The releases or updates of Oracle Eloqua are mostly more focused on bug fixes than new features.

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JackyHood

Account Manager at RightWave, Inc.

The main value of this solution is its support of really large databases. If you have five million customers, you're not going to be able to use HubSpot or Pardot, it'll be Eloqua which has always been known for really huge databases. Nobody buying Eloqua is going to be running on SAP or some minor database, they'll be running on an Eloqua database.

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Oracle Eloqua mindshare

As of November 2024, the mindshare of Oracle Eloqua in the Marketing Automation category stands at 10.9%, down from 12.8% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Marketing Automation

Key learnings from peers

Valuable Features

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"The solution's engine framework is quite simple, giving you the agility you need in the business."

Room for Improvement

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"The solution should consider adding functionality related to event listening, such as webhooks."