Oracle Eloqua Reviews

The best asset of Eloqua is how they have turned their customer and prospect base into a community and branded them as Eloquans. The product itself in the new E10 platform is very intuitive and delivers high end functionality for all members or our team from the creative side, to campaign execution, and lead generation/management.

There are some limitations with the platform in terms of creativity. While you can upload assets to make it easy using the editor for all marketing members to use it, if you are going to upload code it doesn't always translate the best.Overall, we've been very pleased with Eloqua, not only in the delivery of our communications, and setting up automation, but also how it has strengthened our relationship with the sales team due to the ever improving litany of sales enablement tools.The integration to Salesforce allows us to take advantage of three highly valuable sales enablement tools: Prospect Profiler, Discover, and Engage.We have seen tremendous year after year growth of revenue tied to marketing because of campaigns, events, and promotions we have run through Eloqua. Furthermore, they have a great community of users who are helpful and very open to sharing ideas and ways of getting the most out of Eloqua that continue to push the results delivered by the tool set.

We use the solution for the marketing process. We get feeds from multiple sources, generate email campaigns, and lead management. We perform the lead scoring.

The scoring module is the best, along with the campaigns feature that we trigger from the tool.

Oracle has introduced new products such as CDP, which integrates with Eloqua. There have been concerns about data consistency and discrimination, highlighting areas for improvement. 

I have been using Oracle Eloqua as a platinum partner for three to four years.

There was zero downtime, and the upgrades didn't impact the functionality.

One customer has around 200 users, while the other has around 2000 users using this solution.

We've contacted Oracle Eloqua support several times, especially when encountering challenges or issues while trying to meet specific business requirements. When the product's capabilities seemed insufficient, we engaged with the Oracle support team for assistance. On multiple occasions, we've even suggested enhancements to the product to better align with our requirements, potentially benefiting other customers, too.

Positive

The initial setup is straightforward. Unlike previous days, where installation and configuration could be complex and time-consuming, modern cloud-based solutions like Eloqua offer a much simpler process. With cloud deployment, you can subscribe to the service and begin using it without requiring extensive installation procedures. Customization options allow you to tailor the platform to your business requirements.

The solution has a competitive pricing and if you negotiate, they'll give you a very good discount.

First, it's essential to carefully assess whether Oracle Eloqua is genuinely beneficial for your needs. You must understand your business requirements thoroughly before seeking a suitable product. If Eloqua aligns with your marketing needs, you can consider proceeding with it. Alternatively, CDP might be a better fit if your requirements involve extensive configuration and integration with multiple products within the company. On the other hand, if you're dealing with various aspects like managing sales, service, marketing, and workflows involving numerous customers, Oracle Sales Cloud CRM could be a suitable option. However, if your focus is solely on sales, then Oracle Sales may suffice. Ultimately, your choice should be driven by your specific needs, allowing you to make an informed decision.

It is easy for a beginner to learn to use Oracle. There are a lot of tutorials and content available online. You can quickly learn Eloqua. 

Analytics are available in Oracle Eloqua. However, it primarily provides data within the Eloqua platform and doesn't integrate external data sources or applications. Therefore, if you require a comprehensive overview of your organization beyond Eloqua data, you may need to explore other analytics tools. Customers opt to integrate Oracle Eloqua with their CRM platform to access sales and lead-related information. Popular choices for CRM platforms include Salesforce and Seabills, among others. Oracle Eloqua is highly compatible with these platforms, facilitating seamless integration for data flow between downstream and upstream systems.

Overall, I rate the solution an eight out of ten.

Public Cloud

I love that this product takes the guesswork out of marketing. Emotion and opinion are eliminated and decisions are made on the data from your prospects and customers. The Eloqua sales tools are also a differentiator. Eloqua marries the relationship between marketing and sales

I would love to see the social suite capabilities enhanced.

It is a user-friendly product.

The product's initial setup process could be better.

We have been using Oracle Eloqua for five years.

The technical support team is good.

Positive

The initial setup process is complex. It takes a few weeks to complete and requires one senior architect and one executive to complete the process. It needs more than one executive for maintenance and is easy to maintain.

Oracle Eloqua's pricing is medium.

I rate Oracle Eloqua an eight out of ten. It is a good product, but better and more complete solutions are in the market.

We mainly use Oracle Eloqua for marketing, creation of assets, tracking, and reporting.

The solution could improve by having a more user-friendly interface.

In the next release, there could be better integration, use of more than one channel, and increased automation options in one platform. It would be easier to be able to do everything from one solution. 

I have been using Oracle Eloqua within the past 12 months.

The stability is really good. We have not had any problems.

There needs to be more detailed help documentation.

I have previously used another solution.

The initial setup was straightforward.

We use a consultant to help us do the implementation of the solution. We had a team of five that did the implementation and we have approximately two individuals that do the maintenance.

I rate Oracle Eloqua a nine out of ten.

Private Cloud

Marketing: email sending, the creation of segments, tracking, analysis, landing page development, and reporting.

It is a necessity in the world of marketing to have a strong marketing automation tool. I have been using it since I started working at Oracle.

The segmentation and email creation features. Those are the ones that I use most often and are the most critical to my job.

It could be a bit more intuitive for the average user. The segmentation portion is difficult for a marketer with no marketing operations experience to understand.

One to three years.