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IBM Watson Campaign Automation vs Oracle Eloqua comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

IBM Watson Campaign Automation
Ranking in Marketing Automation
14th
Average Rating
7.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Oracle Eloqua
Ranking in Marketing Automation
4th
Average Rating
8.8
Number of Reviews
35
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of IBM Watson Campaign Automation is 1.2%, down from 1.3% compared to the previous year. The mindshare of Oracle Eloqua is 10.9%, down from 12.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

it_user701487 - PeerSpot reviewer
Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports.
We are currently planning to switch at the end of this year to a different ESP. One reason was that, with IBM's takeover of SilverPop, we did discover that customer care and our relationship/sales manager were no longer responsive or as caring as they had been in the past seven or eight years. The feeling is very different. We had never felt ignored because we are not super-users, but now, we do feel that way.
Aniket Sukale - PeerSpot reviewer
Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust
Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.
report
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Top Industries

By visitors reading reviews
No data available
Educational Organization
76%
Computer Software Company
5%
Financial Services Firm
3%
Manufacturing Company
3%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What needs improvement with Oracle Eloqua?
Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...
What is your primary use case for Oracle Eloqua?
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.
 

Comparisons

No data available
 

Also Known As

IBM Marketing Cloud, IBM SilverPop
Eloqua, Oracle Marketing Cloud
 

Learn More

 

Overview

 

Sample Customers

The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: October 2024.
816,406 professionals have used our research since 2012.