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IBM Watson Campaign Automation vs Oracle Eloqua comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

IBM Watson Campaign Automation
Ranking in Marketing Automation
14th
Average Rating
7.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Oracle Eloqua
Ranking in Marketing Automation
4th
Average Rating
8.8
Number of Reviews
35
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of IBM Watson Campaign Automation is 1.2%, down from 1.3% compared to the previous year. The mindshare of Oracle Eloqua is 10.9%, down from 12.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

it_user701487 - PeerSpot reviewer
Jul 12, 2017
Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports.
Valuable features include creating and using defined templates with logos, and the ease of importing lists I would like to see reporting capabilities and graphing reports. We have used this solution for over eight years. There were no issues with stability. We have a relatively set audience,…
Aniket Sukale - PeerSpot reviewer
Apr 17, 2024
Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead campaigns and drip campaigns and then send those leads out to a CRM or another tool like Salesforce…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pricing and Cost Advice

Information not available
"The solution is expensive."
"Our licensing costs are yearly."
"It's quite expensive."
"Oracle Eloqua's pricing is medium."
"Oracle Eloqua can be expensive compared to alternatives."
"Oracle Eloqua is quite an affordable solution."
"The tool is pricey compared to products like Marketo."
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Top Industries

By visitors reading reviews
No data available
Educational Organization
76%
Computer Software Company
5%
Financial Services Firm
3%
Manufacturing Company
3%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What needs improvement with Oracle Eloqua?
Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...
What is your primary use case for Oracle Eloqua?
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.
 

Comparisons

No data available
 

Also Known As

IBM Marketing Cloud, IBM SilverPop
Eloqua, Oracle Marketing Cloud
 

Learn More

 

Overview

 

Sample Customers

The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: October 2024.
814,649 professionals have used our research since 2012.