Senior Consultant at a consultancy with 51-200 employees
Consultant
Top 10
Sep 8, 2025
Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that currently require installing apps from the Oracle App Market. The inability to send WhatsApp or other media messages directly would benefit customers and developers if available by default.
One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link various custom data objects to create multiple tables together, allowing access to data through SQL queries for better manipulation. I've found that when you get into very granular data analysis or complex segmentation, the current filter-based approach can become cumbersome. The filter wizard can only handle a certain number of conditions at a time, which can force you to build multiple 'shared filters' and combine them. An integrated SQL editor, or a more flexible data query tool, would allow for more efficient and sophisticated data manipulation
Senior Technical Consultant at a tech vendor with 5,001-10,000 employees
Consultant
Apr 17, 2024
Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media management tool so you can schedule posts directly from Eloqua.
The solution should consider adding functionality related to event listening, such as webhooks. The solution should provide an omnichannel approach rather than just email and a message, neither of which is very attractive. The releases or updates of Oracle Eloqua are mostly more focused on bug fixes than new features.
Head of the Business Applications Department at a media company with 201-500 employees
Real User
Dec 27, 2021
I am used to the interface, so I do not consider how outdated it is too be an issue, but I feel it could better. It seems a throwback to the nineteen-eighties. The initial setup was complex. The reporting features should be improved. We have fielded complaints from our marketers about this. While the solution has many capabilities, it can sometimes pose a difficulty, which is why I advise engaging a company for assistance.
Junior Consultant at a consultancy with 11-50 employees
Real User
Jul 17, 2021
The solution could improve by having a more user-friendly interface. In the next release, there could be better integration, use of more than one channel, and increased automation options in one platform. It would be easier to be able to do everything from one solution.
This product hasn't kept up to date on features; they haven't adapted to or adopted newer ways of doing business. In addition, it's a very expensive solution. As a result, they're losing market share.
It could be a bit more intuitive for the average user. The segmentation portion is difficult for a marketer with no marketing operations experience to understand.
Oracle Eloqua is a marketing automation platform, offering advanced segmentation, powerful analytics, and seamless CRM integration. It's favored by B2B and B2C organizations for its user-friendly design and extensive support for lead scoring and campaign management.Oracle Eloqua empowers marketing teams with its robust design editor, allowing simple yet effective marketing strategies. Known for powerful automation tools and extensive integration capabilities, it suits B2B and B2C marketing...
Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that currently require installing apps from the Oracle App Market. The inability to send WhatsApp or other media messages directly would benefit customers and developers if available by default.
One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link various custom data objects to create multiple tables together, allowing access to data through SQL queries for better manipulation. I've found that when you get into very granular data analysis or complex segmentation, the current filter-based approach can become cumbersome. The filter wizard can only handle a certain number of conditions at a time, which can force you to build multiple 'shared filters' and combine them. An integrated SQL editor, or a more flexible data query tool, would allow for more efficient and sophisticated data manipulation
Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media management tool so you can schedule posts directly from Eloqua.
The solution should consider adding functionality related to event listening, such as webhooks. The solution should provide an omnichannel approach rather than just email and a message, neither of which is very attractive. The releases or updates of Oracle Eloqua are mostly more focused on bug fixes than new features.
The solution does not have a good database architecture.
The cost of the solution has room for improvement.
I am used to the interface, so I do not consider how outdated it is too be an issue, but I feel it could better. It seems a throwback to the nineteen-eighties. The initial setup was complex. The reporting features should be improved. We have fielded complaints from our marketers about this. While the solution has many capabilities, it can sometimes pose a difficulty, which is why I advise engaging a company for assistance.
The solution could improve by having a more user-friendly interface. In the next release, there could be better integration, use of more than one channel, and increased automation options in one platform. It would be easier to be able to do everything from one solution.
This product hasn't kept up to date on features; they haven't adapted to or adopted newer ways of doing business. In addition, it's a very expensive solution. As a result, they're losing market share.
It could be a bit more intuitive for the average user. The segmentation portion is difficult for a marketer with no marketing operations experience to understand.