Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media management tool so you can schedule posts directly from Eloqua.
The solution should consider adding functionality related to event listening, such as webhooks. The solution should provide an omnichannel approach rather than just email and a message, neither of which is very attractive. The releases or updates of Oracle Eloqua are mostly more focused on bug fixes than new features.
Head of the Business Applications Department at a media company with 201-500 employees
Real User
2021-12-27T19:30:44Z
Dec 27, 2021
I am used to the interface, so I do not consider how outdated it is too be an issue, but I feel it could better. It seems a throwback to the nineteen-eighties. The initial setup was complex. The reporting features should be improved. We have fielded complaints from our marketers about this. While the solution has many capabilities, it can sometimes pose a difficulty, which is why I advise engaging a company for assistance.
Junior Consultant at a consultancy with 11-50 employees
Real User
2021-07-17T11:26:08Z
Jul 17, 2021
The solution could improve by having a more user-friendly interface. In the next release, there could be better integration, use of more than one channel, and increased automation options in one platform. It would be easier to be able to do everything from one solution.
This product hasn't kept up to date on features; they haven't adapted to or adopted newer ways of doing business. In addition, it's a very expensive solution. As a result, they're losing market share.
It could be a bit more intuitive for the average user. The segmentation portion is difficult for a marketer with no marketing operations experience to understand.
Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.
Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media management tool so you can schedule posts directly from Eloqua.
The solution should consider adding functionality related to event listening, such as webhooks. The solution should provide an omnichannel approach rather than just email and a message, neither of which is very attractive. The releases or updates of Oracle Eloqua are mostly more focused on bug fixes than new features.
The solution does not have a good database architecture.
The cost of the solution has room for improvement.
I am used to the interface, so I do not consider how outdated it is too be an issue, but I feel it could better. It seems a throwback to the nineteen-eighties. The initial setup was complex. The reporting features should be improved. We have fielded complaints from our marketers about this. While the solution has many capabilities, it can sometimes pose a difficulty, which is why I advise engaging a company for assistance.
The solution could improve by having a more user-friendly interface. In the next release, there could be better integration, use of more than one channel, and increased automation options in one platform. It would be easier to be able to do everything from one solution.
This product hasn't kept up to date on features; they haven't adapted to or adopted newer ways of doing business. In addition, it's a very expensive solution. As a result, they're losing market share.
It could be a bit more intuitive for the average user. The segmentation portion is difficult for a marketer with no marketing operations experience to understand.