We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead campaigns and drip campaigns and then send those leads out to a CRM or another tool like Salesforce.
Head of the Business Applications Department at a media company with 201-500 employees
Real User
2021-12-27T19:30:44Z
Dec 27, 2021
We are involved in entertainment. We offer our clients many brands, some of which are connected with media and radio. As publishers, we offer our customers a host of publishing subscriptions and employ the solution, email and SMS campaigns, pop-ups, web push and various other channels to sell these.
Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead campaigns and drip campaigns and then send those leads out to a CRM or another tool like Salesforce.
We use the solution for digital marketing, especially for email marketing. We have B2B as well as B2C customers.
We use the solution for marketing through email. The solution is deployed on the Oracle cloud.
We are involved in entertainment. We offer our clients many brands, some of which are connected with media and radio. As publishers, we offer our customers a host of publishing subscriptions and employ the solution, email and SMS campaigns, pop-ups, web push and various other channels to sell these.
We mainly use Oracle Eloqua for marketing, creation of assets, tracking, and reporting.
Marketing: email sending, the creation of segments, tracking, analysis, landing page development, and reporting.