Oracle Eloqua vs Pardot comparison

Oracle and Salesforce are both solutions in the Marketing Automation category. Oracle is ranked #4 with an average rating of 8.1, while Salesforce is ranked #6 with an average rating of 7.7. Oracle holds a 10.3% mindshare in MA, compared to Salesforce’s 3.9% mindshare. Additionally, 93% of Oracle users are willing to recommend the solution, compared to 91% of Salesforce users who would recommend it.

Oracle Eloqua

Read 35 Oracle Eloqua reviews

2,891 Views
1,319 Comparison Views

93% willing to recommend

Pardot

Read 12 Pardot reviews

1,243 Views
446 Comparison Views

91% willing to recommend

Oracle Eloqua

Pardot

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Pardot and Oracle Eloqua are marketing automation platforms competing in customer engagement and lead nurturing. Pardot has an edge for smaller businesses due to its ease of use and Salesforce integration, while Oracle Eloqua attracts larger enterprises with advanced features.

Features: Pardot includes lead management, email marketing automation, and seamless Salesforce integration. Oracle Eloqua provides sophisticated campaign management, extensive CRM integrations, and powerful analytics capabilities.

Room for Improvement: Pardot could enhance its reporting features and expand CRM integrations beyond Salesforce. Its analytics capabilities can be further developed for advanced data-driven campaigns. Oracle Eloqua might improve user interface simplicity and streamline complex setup processes. Its customizability, while a strength, could benefit from a more intuitive design approach.

Ease of Deployment and Customer Service: Pardot offers quick deployment and strong support due to Salesforce integration. Its simplicity aids in faster adoption for businesses within the Salesforce ecosystem. Oracle Eloqua may have a more complex setup with longer deployment times but provides comprehensive training and advanced support, suitable for optimizing large systems.

Pricing and ROI: Pardot generally has more affordable pricing and provides rapid ROI for smaller teams with a straightforward feature set. Oracle Eloqua's higher initial cost and complex deployment can deliver significant ROI for large enterprises due to its comprehensive features and long-term solution offerings.

To learn more, read our detailed Oracle Eloqua vs. Pardot Report (Updated: January 2025).

Buyer's Guide

Oracle Eloqua vs. Pardot

January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Pardot

Ranking in Marketing Automation

6th

Average Rating

7.8

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2025, in the Marketing Automation category, the mindshare of Oracle Eloqua is 10.3%, down from 13.1% compared to the previous year. The mindshare of Pardot is 3.9%, down from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Aniket Sukale

Senior Technical Consultant at Mastek

Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust

Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

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Vikram Rawani

Pardot Consultant at Target

Offers an easy initial setup phase and good ROI

With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup was straightforward."

"The solution is stable."

"It provides good support for really large databases."

"The ease of maintenance is the most valuable feature."

"It is a user-friendly product."

"Lead scoring has helped with the process of qualifying leads."

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

More Oracle Eloqua pros

"It has made email marketing quicker and easier."

"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."

"Campaign tracking is a valuable feature."

"It's easy to create email templates and landing pages."

"The solution can be easily integrated with Salesforce."

"Pardot's most valuable feature is its B2B marketing capabilities."

"The product is stable."

"The tracking and automation of outbound messaging is the solution's most valuable aspect."

More Pardot pros

Cons

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"Reporting is very clunky and not user friendly."

"The reporting features should be improved."

"The solution should consider adding functionality related to event listening, such as webhooks."

"The cost of the solution has room for improvement."

"The solution could improve by having a more user-friendly interface."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"The product's initial setup process could be better."

More Oracle Eloqua cons

"The user interface could be made more intuitive and user-friendly."

"Needs to improve list building."

"The solution lacks integration with Instagram, which is our top problem with the product."

"Technical support has been quick and helpful every time."

"For new people, the installation of the tool can be difficult."

"The solution is quite expensive, at least, for smaller teams."

"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."

"Pardot needs many improvements in terms of email design and design studio functionalities."

More Pardot cons

Pricing and Cost Advice

"The tool is pricey compared to products like Marketo."

"The solution is expensive."

"Our licensing costs are yearly."

"Oracle Eloqua can be expensive compared to alternatives."

"Oracle Eloqua's pricing is medium."

"It's quite expensive."

"Oracle Eloqua is quite an affordable solution."

"It is a competitively priced product, considering what it provides."

"We pay about $4000 a month."

"In terms of pricing, Pardot is cheaper than Marketing Cloud."

"Make sure you do not pay for features that you may not need."

"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

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Top Industries

By visitors reading reviews

Educational Organization

78%

Computer Software Company

Financial Services Firm

Manufacturing Company

Educational Organization

68%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What needs improvement with Oracle Eloqua?

Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...

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What is your primary use case for Oracle Eloqua?

We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...

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What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

What do you like most about Pardot?

It has no limit for sending marketing emails.

See all answers

What is your experience regarding pricing and costs for Pardot?

Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.

See all answers

What needs improvement with Pardot?

Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. Yo...

See all answers

Comparisons

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 41% of the time

Marketo vs Oracle Eloqua

Compared 30% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 11% of the time

Oracle CRM vs Oracle Eloqua

Compared 4% of the time

More Oracle Eloqua Competitors

Salesforce Marketing Cloud vs Pardot

Compared 20% of the time

Marketo vs Pardot

Compared 16% of the time

HubSpot Marketing Hub vs Pardot

Compared 12% of the time

Iterable vs Pardot

Compared 12% of the time

More Pardot Competitors

Product Reports

Buyer's Guide

Oracle Eloqua

January 2025

Download Oracle Eloqua product report

Buyer's Guide

Pardot

January 2025

Download Pardot product report

Also Known As

Eloqua, Oracle Marketing Cloud

No data available

Learn More

Oracle

Salesforce

Overview

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

Sample Customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Arketi Group

Buyer's Guide

Oracle Eloqua vs. Pardot

January 2025

Free Report: Oracle Eloqua vs. Pardot

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