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Oracle Eloqua vs Pardot comparison

Oracle and Salesforce are both solutions in the Marketing Automation category. Oracle is ranked #4 with an average rating of 8.1, while Salesforce is ranked #6 with an average rating of 7.6. Oracle holds a 10.9% mindshare in MA, compared to Salesforce’s 4.0% mindshare. Additionally, 93% of Oracle users are willing to recommend the solution, compared to 91% of Salesforce users who would recommend it.
Oracle Eloqua
Read 35 Oracle Eloqua reviews
  • 3,082 Views
  • 1,434 Comparison Views
93% willing to recommend
Pardot
Read 12 Pardot reviews
  • 1,330 Views
  • 495 Comparison Views
91% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between Oracle Eloqua and Pardot based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

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To learn more, read our detailed Oracle Eloqua vs. Pardot Report (Updated: October 2024).
Buyer's Guide
Oracle Eloqua vs. Pardot
October 2024
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Helped 816,406 peers since 2012
 

Categories and Ranking

Oracle Eloqua
Ranking in Marketing Automation
4th
Average Rating
8.8
Number of Reviews
35
Ranking in other categories
No ranking in other categories
Pardot
Ranking in Marketing Automation
6th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
12
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of Oracle Eloqua is 10.9%, down from 12.8% compared to the previous year. The mindshare of Pardot is 4.0%, down from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Aniket Sukale - PeerSpot reviewer
Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust
Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.
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Vikram Rawani - PeerSpot reviewer
Offers an easy initial setup phase and good ROI
With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"The initial setup was straightforward."
"Lead scoring has helped with the process of qualifying leads."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"It is a user-friendly product."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"The solution is stable."
"It provides good support for really large databases."
More Oracle Eloqua pros
"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."
"Pardot's most valuable feature is its B2B marketing capabilities."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"Campaign tracking is a valuable feature."
"The product is stable."
"It has made email marketing quicker and easier."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"The most valuable feature is the customization of the solution."
More Pardot pros
 

Cons

"The solution could improve by having a more user-friendly interface."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"​Reporting is very clunky and not user friendly.​"
"This product hasn't kept up to date on features."
"The solution does not have a good database architecture."
"The solution should consider adding functionality related to event listening, such as webhooks."
"The reporting features should be improved."
More Oracle Eloqua cons
"Needs to improve list building."
"Pardot needs many improvements in terms of email design and design studio functionalities."
"Pardot must be synced with Salesforce."
"The user interface could be made more intuitive and user-friendly."
"For new people, the installation of the tool can be difficult."
"​Technical support has been quick and helpful every time."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
More Pardot cons
 

Pricing and Cost Advice

"Oracle Eloqua is quite an affordable solution."
"Our licensing costs are yearly."
"The tool is pricey compared to products like Marketo."
"The solution is expensive."
"Oracle Eloqua can be expensive compared to alternatives."
"It's quite expensive."
"Oracle Eloqua's pricing is medium."
"It is a competitively priced product, considering what it provides."
"In terms of pricing, Pardot is cheaper than Marketing Cloud."
"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
"We pay about $4000 a month."
"​Make sure you do not pay for features that you may not need​."
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Top Industries

By visitors reading reviews
Educational Organization
76%
Computer Software Company
5%
Financial Services Firm
3%
Manufacturing Company
3%
Educational Organization
66%
Computer Software Company
9%
Financial Services Firm
5%
Manufacturing Company
3%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What needs improvement with Oracle Eloqua?
Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...
See all answers
What is your primary use case for Oracle Eloqua?
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...
See all answers
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.
See all answers
What do you like most about Pardot?
It has no limit for sending marketing emails.
See all answers
What is your experience regarding pricing and costs for Pardot?
Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.
See all answers
What needs improvement with Pardot?
Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. Yo...
See all answers
 

Comparisons

Salesforce Marketing Cloud vs Oracle Eloqua Logo
Salesforce Marketing Cloud vs Oracle Eloqua
Compared 43% of the time
Marketo vs Oracle Eloqua Logo
Marketo vs Oracle Eloqua
Compared 31% of the time
HubSpot Marketing Hub vs Oracle Eloqua Logo
HubSpot Marketing Hub vs Oracle Eloqua
Compared 12% of the time
More Oracle Eloqua Competitors
Salesforce Marketing Cloud vs Pardot Logo
Salesforce Marketing Cloud vs Pardot
Compared 22% of the time
Marketo vs Pardot Logo
Marketo vs Pardot
Compared 19% of the time
Iterable vs Pardot Logo
Iterable vs Pardot
Compared 14% of the time
More Pardot Competitors
 

Product Reports

Buyer's Guide
Oracle Eloqua
November 2024
Oracle Eloqua reportDownload Oracle Eloqua product report
Buyer's Guide
Pardot
November 2024
Pardot reportDownload Pardot product report
 

Also Known As

Eloqua, Oracle Marketing Cloud
No data available
 

Learn More

Oracle
Salesforce
 

Overview

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
 

Sample Customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Arketi Group
Buyer's Guide
Oracle Eloqua vs. Pardot
October 2024
Free Report: Oracle Eloqua vs. Pardot
Find out what your peers are saying about Oracle Eloqua vs. Pardot and other solutions. Updated: October 2024.
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