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Pardot pros and cons

Vendor: Salesforce
3.9 out of 5
389 followers
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Pardot Pros review quotes

PradeepKumar25 - PeerSpot reviewer
Apr 11, 2024
Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team.
RakeshKumar18 - PeerSpot reviewer
Apr 29, 2024
For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it.
Vikram Rawani - PeerSpot reviewer
Apr 19, 2024
I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten.
Learn what your peers think about Pardot. Get advice and tips from experienced pros sharing their opinions. Updated: October 2024.
814,649 professionals have used our research since 2012.
Sadiq H - PeerSpot reviewer
Oct 26, 2022
The product is stable.
Diego Torres - PeerSpot reviewer
Apr 17, 2021
It's easy to create email templates and landing pages.
TJ
Mar 6, 2021
The tracking and automation of outbound messaging is the solution's most valuable aspect.
AJ
Apr 29, 2024
Pardot's most valuable feature is its B2B marketing capabilities.
Joy Xu - PeerSpot reviewer
Oct 20, 2023
The solution can be easily integrated with Salesforce.
MP
Mar 23, 2023
Campaign tracking is a valuable feature.
it_user606306 - PeerSpot reviewer
Jan 4, 2018
It has made email marketing quicker and easier.
 

Pardot Cons review quotes

PradeepKumar25 - PeerSpot reviewer
Apr 11, 2024
Pardot needs many improvements in terms of email design and design studio functionalities.
RakeshKumar18 - PeerSpot reviewer
Apr 29, 2024
When it comes to integration with third-party tools, Pardot's APIs are not that robust.
Vikram Rawani - PeerSpot reviewer
Apr 19, 2024
For new people, the installation of the tool can be difficult.
Learn what your peers think about Pardot. Get advice and tips from experienced pros sharing their opinions. Updated: October 2024.
814,649 professionals have used our research since 2012.
Sadiq H - PeerSpot reviewer
Oct 26, 2022
When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself.
Diego Torres - PeerSpot reviewer
Apr 17, 2021
The solution lacks integration with Instagram, which is our top problem with the product.
TJ
Mar 6, 2021
The solution is quite expensive, at least, for smaller teams.
AJ
Apr 29, 2024
The user interface could be made more intuitive and user-friendly.
Joy Xu - PeerSpot reviewer
Oct 20, 2023
Pardot must be synced with Salesforce.
MP
Mar 23, 2023
Lacks sufficient free custom fields.
it_user606306 - PeerSpot reviewer
Jan 4, 2018
Needs to improve list building.