Oracle CRM vs Pardot comparison

Oracle and Salesforce are both solutions in the Marketing Automation category. Oracle is ranked #5 with an average rating of 7.4, while Salesforce is ranked #6 with an average rating of 7.4. Oracle holds a 1.9% mindshare in MA, compared to Salesforce’s 3.8% mindshare. Additionally, 89% of Oracle users are willing to recommend the solution, compared to 91% of Salesforce users who would recommend it.

Oracle CRM

Read 38 Oracle CRM reviews

202 Views
154 Comparison Views

89% willing to recommend

Pardot

Read 12 Pardot reviews

1,119 Views
386 Comparison Views

91% willing to recommend

Oracle CRM

Pardot

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Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and Pardot compete in the customer relationship management space. Based on data comparisons, Oracle CRM tends to have favorable pricing and support, while Pardot is noted for its advanced features that justify the investment.

Features: Oracle CRM offers robust analytics tools, comprehensive customer management capabilities, and scalability, ideal for large-scale operations. Pardot provides marketing automation features, direct integration with Salesforce, and advanced analytics capabilities.

Room for Improvement: Oracle CRM's complexity in deployment and potential high setup costs can be challenging. Streamlining the user interface experience is another area for improvement. Oracle CRM may also benefit from enhanced marketing automation features. Pardot could improve in the areas of customization flexibility and advanced CRM functions. It may also benefit from expanding features beyond Salesforce integration to ensure broader application usability.

Ease of Deployment and Customer Service: Oracle CRM presents a more complex deployment process requiring additional resources, whereas Pardot offers a quicker and more streamlined implementation. Both products provide reliable customer service, but Pardot’s support is often highlighted for its accessibility and responsiveness.

Pricing and ROI: Oracle CRM often involves a higher setup cost, but offers a significant ROI through its extensive capabilities. Pardot, with a lower entry cost, brings value by delivering quick results in marketing and sales alignment, offering an attractive ROI for marketing-focused strategies.

To learn more, read our detailed Oracle CRM vs. Pardot Report (Updated: March 2025).

Buyer's Guide

Oracle CRM vs. Pardot

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (9th)

Pardot

Ranking in Marketing Automation

6th

Average Rating

7.8

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2025, in the Marketing Automation category, the mindshare of Oracle CRM is 1.9%, up from 1.4% compared to the previous year. The mindshare of Pardot is 3.8%, down from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Omair Bokhari

Head of IT Operations at Fatima Group

Helps business track their customers, sales leads, and opportunities

An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

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Vikram Rawani

Pardot Consultant at Target

Offers an easy initial setup phase and good ROI

With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"During the demos, Oracle CRM's natural language search feature stood out to me. It departs from the traditional menu-based options, making searches more intuitive. Another significant feature is their Common Data Platform. Including an accounting package as part of the full platform was also appealing."

"For the most part, the solution is straightforward."

"The forecasting reporting section was the most useful."

"The solution is smooth, easy to use, easy to customize and it has many features. Plus, there are regular updates."

"The most important feature is the ability to assign a plan using the manual close function."

"It's very easy to find any customer-related data."

"It is one of the most proficient CRM tools out there. It is comprehensive and scalable. It covers most of the CRM activities, business lines, and business requirements."

"It has a wide variety of use cases."

More Oracle CRM pros

"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."

"Pardot's most valuable feature is its B2B marketing capabilities."

"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."

"The solution can be easily integrated with Salesforce."

"Campaign tracking is a valuable feature."

"The tracking and automation of outbound messaging is the solution's most valuable aspect."

"The most valuable feature is the customization of the solution."

"The product is stable."

More Pardot pros

Cons

"It’s complex to customize the tool."

"The performance could be better."

"The initial setup is complex, it could be improved to be more simplified."

"The interface could be more user friendly. It is currently not intuitive, and it can be better. The onboarding process for the end users of this solution could be easier, and there should be a few more things for user knowledge and training. It takes a lot of technical knowledge to get used to it."

"Oracle CRM should improve in terms of AI capabilities and user interface design."

"The product is not intuitive."

"The configuration requires a lot of technical intervention."

"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."

More Oracle CRM cons

"Pardot needs many improvements in terms of email design and design studio functionalities."

"When it comes to integration with third-party tools, Pardot's APIs are not that robust."

"The solution lacks integration with Instagram, which is our top problem with the product."

"The solution is quite expensive, at least, for smaller teams."

"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."

"Needs to improve list building."

"Technical support has been quick and helpful every time."

"For new people, the installation of the tool can be difficult."

More Pardot cons

Pricing and Cost Advice

"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."

"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."

"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."

"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."

"On a scale of one to ten, where one is cheap, and ten is expensive, I rate the pricing a twelve. Oracle CRM is on the expensive side."

"There are licenses needed to use this solution and they are managed by our product team."

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"The product’s pricing is very high."

More Oracle CRM pricing and cost advice

"In terms of pricing, Pardot is cheaper than Marketing Cloud."

"It is a competitively priced product, considering what it provides."

"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

"Make sure you do not pay for features that you may not need."

"We pay about $4000 a month."

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

13%

University

12%

Government

11%

Educational Organization

65%

Computer Software Company

Financial Services Firm

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

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What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

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What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

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What do you like most about Pardot?

It has no limit for sending marketing emails.

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What is your experience regarding pricing and costs for Pardot?

Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.

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What needs improvement with Pardot?

Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. Yo...

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Compared 35% of the time

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Compared 13% of the time

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Compared 11% of the time

Zoho CRM vs Oracle CRM

Compared 5% of the time

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Product Reports

Buyer's Guide

Oracle CRM

March 2025

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Buyer's Guide

Pardot

March 2025

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Also Known As

Market2Lead

No data available

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

Salesforce

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Arketi Group

Buyer's Guide

Oracle CRM vs. Pardot

March 2025

Free Report: Oracle CRM vs. Pardot

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