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Best Content Marketing Solutions

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What are Content Marketing Software?

Content Marketing Software streamlines the creation, management, and distribution of digital content, enhancing brand visibility and engagement. These tools are essential for teams aiming to optimize content strategy and performance.

The top 5 Content Marketing Softwis solutions are Uberflip, PathFactory, Seismic, Contently and Sitecore Content Hub, as ranked by PeerSpot users in December 2024. Uberflip received the highest rating of 0.0 among the leaders, is the most popular solution in terms of searches by peers, and holds the largest mind share of 21.8%.

Efficient tools in this category offer features that cater to the diverse needs of content marketers. They enable seamless collaboration and provide valuable insights into content performance, ensuring a cohesive strategy that aligns with business goals. With robust analytics, marketers can make data-driven decisions to improve content effectiveness.

What features are important in Content Marketing Software?
  • Content Calendar: Schedule and visualize content plans effectively.
  • Collaboration Tools: Enhance teamwork with shared workspaces.
  • Analytics and Reporting: Gain insights into content performance for better strategies.
  • SEO Optimization: Integrate SEO tools to enhance content visibility.
  • Content Distribution: Streamline content sharing across channels.
What benefits should users consider?
  • Increased Engagement: Captivate audiences with targeted content.
  • Improved ROI: Optimize content strategy to maximize budget effectiveness.
  • Enhanced Efficiency: Automate workflows to save time and resources.
  • Data-Driven Decisions: Utilize analytics to guide content creation.
  • Brand Consistency: Maintain uniform messaging across platforms.

Leading sectors such as e-commerce and technology leverage Content Marketing Software to boost their digital presence and engage tech-savvy audiences more effectively. Healthcare and finance industries benefit from these tools to distribute valuable content securely and maintain compliance.

Content Marketing Software helps organizations create and distribute meaningful content to engage audiences and promote their brand effectively. This category of tools is instrumental in achieving smarter content strategies, enhancing overall marketing efforts.

Content Marketing Software solutions mindshare

As of January 2025, in the Content Marketing Software category, the mindshare of BrightEdge is 17.3%, up from 6.1% compared to the previous year. The mindshare of Uberflip is 21.8%, up from 17.2% compared to the previous year. The mindshare of PathFactory is 16.0%, up from 15.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Content Marketing Software

Top Content Marketing Software products

Rankings through
PeerSpot #1 Ranked
#1 Ranked
Uberflip
Founded in 2012, Uberflip is a content experience platform that aggregates all of your content (blog articles, eBooks, videos, whitepapers and more) so you can create, manage and optimize tailored content experiences for every stage of the buyer journey.
145
Total Views
64
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PathFactory
Hi, we're PathFactory (we used to be LookBookHQ) and we believe Content Insight and Activation make marketing better. Content is at the heart of all B2B marketing, yet the data most marketers collect about content engagement today is incredibly limited. It provides unreliable buying signals and insufficient insight into content performance. Without key insights about how buyers consume content along the path to purchase, delivering the right content to the right person at the right time is impossible. PathFactory’s Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click.
109
Total Views
52
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Seismic
Seismic is the only sales enablement platform that empowers your teams with the tools needed to close more deals. Marketing collaborates, automates, manages, and distributes content from one place. Sales Enablement and Operations delivers those materials, training, and analytics to the right teams. Sales and Channel teams have access to a library of content that feels like it was personalized just for them and for the deal they’re working on right now.
126
Total Views
46
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Contently
Our powerful enterprise technology makes us the industry leader in creating, distributing, and optimizing content. Create and manage all of your corporate content in one place, streamline your approval processes, and optimize every aspect of your content marketing with patent-pending analytics that tell you what to do next.
114
Total Views
29
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Sitecore Content Hub
The use of English wasn’t the only strategic decision Sitecore made early on. When we began, most of the major internet players were delivering content through static HTML pages. Led by a team of developers, Sitecore delivered dynamic pages and content from the start. We didn’t know it at the time, but this decision prepared the way for Sitecore to become the premier digital experience platform it is today.
72
Total Views
33
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BrightEdge
Last year marketers spent over $135 billion creating digital marketing content, however, this content has limited value unless it’s found and connected to ROI. 
300
Total Views
39
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Vizit
Vizit provides valuable insights into image effectiveness, enhancing marketing strategies with its AI-driven analysis. Users appreciate its accuracy and ease of use but note room for improvement in data integration capabilities. Vizit helps tailor content to audience preferences, optimizing visual campaigns for better engagement.
39
Total Views
39
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Upland Kapost
Upland’s cloud-based tools for digital transformation enable every team in your organization to do their best work. Whether it’s team collaboration, managing projects and costs, automating workflows, or engaging prospects and customers, our Upland cloud products address specific work needs and deliver powerful results. And because our products are cloud-based and architected for performance, scalability, and security, we keep your people connected and current—anytime, anywhere, and from any device
91
Total Views
8
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NewsCred
We're the global leader in enterprise content marketingTop brands around the world trust NewsCred's innovative technology, exceptional content offerings, and unrivaled expertise. Founded in 2008, NewsCred serves hundreds of customers in over 70 countries from seven global offices.
69
Total Views
15
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Percolate
Percolate is a leading CMP purpose-built to alleviate some of the most pressing challenges facing global marketing organizations today.
1
Review
173
Total Views
16
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GravityWrite
Choose from emails, social posts, long-from blog posts, and more! Enter a few sentences about your brand and products. Our AI content generator gives you multiple options for each campaign that you’re working on. Creates high-converting content for blogs, ads, and emails that boosts your clicks and sales. Save time, boost engagement, and increase your creativity in seconds with our exclusive tools.
40
Total Views
11
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Outgrow
Outgrow enables marketers to create interactive content like calculators, quizzes, recommendations, forms, surveys, chatbots, polls, contests, and assessments. These high converting, personalized and viral experiences add real value to the customer, enable new levels of engagement, and generate helpful data that you can use to qualify and segment leads.Website: https://outgrow.co/
23
Total Views
12
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Reve Marketing
Reve Marketing's social media curation solution pulls together content from social media platforms, including blogs and user-generated content (UGC), into a “social media wall.” This allows you to repurpose it on multiple sites to increase social engagement. For example, provide fresh content to multiple audiences without additional work by embedding a dynamic social media wall into an existing website. Ours is the only solution that allows users to interact with social content (e.g., like, comment, retweet, play videos, etc.) without clicking through to a social media platform and leaving the social media wall. This eliminates competition for users' attention and helps increase social engagement.
26
Total Views
9
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ion interactive
ion is an interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.
25
Total Views
9
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Collaborator
Content marketing marketplace which connects the best peopleCollaborator is a trusted content & influencer marketing platformCheck more information about our advantages for advertisers and publishers
37
Total Views
2
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GMB Briefcase
Welcome to GMB Briefcase, your ultimate Local SEO Tool for mastering Google My Business and optimizing your online presence. As a leading GMB management tool, GMB Briefcase empowers businesses to dominate local search by offering comprehensive GMB optimization services. With GMB Briefcase, effortlessly manage your business listings, enhance your reputation, and drive tangible results on Google Maps. Stay ahead in the competitive digital landscape with GMB Briefcase as your trusted ally for local SEO success.
34
Total Views
2
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Skyword
We're on a mission to make it easy for brands to tell authentic stories that establish trust and build lasting relationships. We believe that both you and your audience win when you meet their needs with original, expert content. And we’ve got the results to prove it.
19
Total Views
7
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Insense
Insense is a one-stop shop to collaborate with creators for UGC, organic posting, and whitelisted ads on Instagram and TikTok Spark Ads.
21
Total Views
6
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Moonio
Moonio offers a comprehensive set of tools for brands and creators to connect, and all the necessary features to run hassle-free, successful collaborations.
21
Total Views
4
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UpContent
Your AI-powered curation solution that tailors content to the unique needs of your organization, its representatives, and its audiences
16
Total Views
2
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Commenter AI
Grow your brand visibility - LinkedIn commenting made easyAccelerate your brand growth in minutes, not hoursNever let your writer’s block stop your online successIncrease your followers with human-like, effective commentsGain expert guidance from a team that has been in your shoesEnjoy an integrated ecosystem designed for your LinkedIn success
15
Total Views
2
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Elateral Brandgility
Everything we do is powered by the Elateral Marketing Services Cloud, or Elateral MSC.Essentially, this consists of a technological infrastructure and service model that allows world-leading brands to manage their global brand executions - at both abrand governance level and a granular, cross media execution level at the same time. This technological platform was designed with large enterprises in mind. Each can enter their brand-specific marketing engine from a host of devices, and manage their operations.
83
Total Views
5
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CoSchedule
We help marketers get organized.We've completely transformed the way marketers plan, execute, and manage their marketing projects.
102
Total Views
2
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Writecream
Writecream offers content creation tools for marketing and writing tasks. Notable features include AI-powered text generation and multilingual support. Users appreciate its ease of use, though some find the need for more customization options and template diversity.
8
Total Views
2
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Related categories

Marketing Resource Management
Social Media Management Solutions
SEO Platforms
Channel Marketing Software
Marketing Automation
Marketing Management

Popular comparisons

PathFactory vs. Uberflip
Seismic vs. Sitecore Content Hub
BrightEdge vs. Contently

Content Marketing Software Q&As

Read answers to top Content Marketing Softwis questions. 831,158 professionals have gotten help from our community of experts.
Jan 16, 2025
When evaluating Content Marketing Software, what aspect do you think is the most important to look for?
Jan 16, 2025
Why is Content Marketing Software important for companies?

Content Marketing Software FAQ

What are the benefits of Content Marketing Software?

Content Marketing Software streamlines the creation, management, and distribution of content. It enhances productivity through centralized content hubs and integrated planning tools. Advanced analytics provide insight into audience engagement, facilitating data-driven decisions. Automation features optimize content scheduling and publishing across multiple platforms. Collaboration tools improve workflow efficiency among teams, ensuring consistent brand messaging. Personalization features tailor content to target audiences, increasing relevance and engagement. Seamless integration with CRM and social media tools aids in enhancing customer relationships. Search Engine Optimization capabilities improve visibility and search rankings, expanding reach. Scalability allows adaptation to evolving content strategies and market demands.

What are the key features of Content Marketing Software?

Content Marketing Software offers tools for creating, scheduling, and distributing content across multiple channels. It enhances collaboration among team members, providing real-time editing and feedback features. Analytics tools track engagement metrics, helping to refine strategies and improve ROI. Workflow automation streamlines content approval and publication processes. Integration with CRM and social media platforms ensures seamless distribution. Customizable templates and design tools aid in creating visually appealing content. The software often includes SEO optimization features to improve search visibility. Asset management capabilities keep all media organized and easily accessible. Reporting tools provide insights into campaign performance.

What are the most popular FAQs?

How does Content Marketing Software enhance lead generation?

Content Marketing Software helps optimize your content strategy to engage potential customers and drive them through your sales funnel. By utilizing analytics and data insights, you can tailor content to match user intent, enhance user experience, and ultimately convert visitors into leads. Automation features allow you to distribute and promote content more efficiently, increasing exposure and engagement.

What features should I look for in Content Marketing Software for small businesses?

When choosing Content Marketing Software for small businesses, consider features like content creation and management tools, social media integration, analytics and reporting, and affordable pricing plans. Scalability is key to growing with your business. Look for user-friendly interfaces and robust customer support to ensure your team can utilize all features effectively.

How can Content Marketing Software boost SEO efforts?

Content Marketing Software boosts SEO by providing keyword research tools, content optimization suggestions, and automated distribution strategies. These features help improve your search engine rankings by ensuring content is relevant and reaches the intended audience. Regular analytics reports allow you to tweak strategies based on performance, boosting your SEO outcomes over time.

Is Content Marketing Software suitable for B2B companies?

Content Marketing Software is highly effective for B2B companies as it helps create targeted content that addresses specific business challenges. You can leverage it to build thought leadership, nurture leads, and maintain relationships through educational and informative content. Automation features make it easier to maintain a consistent content schedule and engage with decision-makers in your target market.

Can Content Marketing Software integrate with other business tools?

Most Content Marketing Software solutions offer integration capabilities with a variety of business tools such as CRM systems, email marketing platforms, social media networks, and analytics programs. This seamless integration allows for data sharing and more cohesive strategies across different marketing channels, enhancing overall marketing efforts and providing a unified view of customer interactions.

Best Content Marketing Solutions
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