Best Content Marketing Solutions

What are Content Marketing Software?

Content Marketing Software allows organizations to effectively manage and analyze their content marketing strategies, enabling results-driven decision making.

The top 5 Content Marketing Softwis solutions are Uberflip, PathFactory, Seismic, Contently and Sitecore Content Hub, as ranked by PeerSpot users in November 2024. Uberflip received the highest rating of 0.0 among the leaders, is the most popular solution in terms of searches by peers, and holds the largest mind share of 20.4%.

Content Marketing Software encompasses tools that facilitate planning, creating, distributing, and tracking content. This software provides marketers with assistance in managing their content lifecycle, optimizing content performance, and understanding audience engagement metrics. It is designed to improve efficiency and effectiveness in content-driven campaigns, fostering a better alignment between marketing goals and outcomes.

What key features should you look for?

Content Planning: Tools for scheduling and organizing content workflows.
Collaboration: Features enabling teams to work together seamlessly on content creation and editing.
Content Distribution: Mechanisms for deploying content across multiple channels and platforms.
Analytics: Detailed metrics and reports to assess content performance and engagement.
SEO Tools: Guiding content optimization for better search engine visibility.

What benefits and ROI can you expect?

Increased Efficiency: Streamlined processes reduce time and effort in managing content.
Higher Engagement: Quality content distributed effectively leads to better audience interaction.
Data-Driven Decisions: Insights from analytics guide strategic adjustments and improvements.
Cost Savings: Improved targeting and planning reduce wasted resources.
Brand Consistency: Ensures a unified brand voice across all content pieces.

The application of Content Marketing Software varies across industries. In retail, it helps in promoting products through persuasive content. In finance, it ensures regulatory content is compliant while engaging clients. In education, it enhances content delivery to students and stakeholders.

Content Marketing Software aids organizations in creating a structured approach to their content strategies, yielding better alignment with their marketing objectives.

Content Marketing Software solutions mindshare

As of December 2024, in the Content Marketing Software category, the mindshare of BrightEdge is 16.7%, up from 6.4% compared to the previous year. The mindshare of Uberflip is 20.4%, up from 18.3% compared to the previous year. The mindshare of PathFactory is 15.4%, up from 15.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Content Marketing Software

Top Content Marketing Software products

Rankings through

#1 Ranked

Uberflip

Founded in 2012, Uberflip is a content experience platform that aggregates all of your content (blog articles, eBooks, videos, whitepapers and more) so you can create, manage and optimize tailored content experiences for every stage of the buyer journey.

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PathFactory

Hi, we're PathFactory (we used to be LookBookHQ) and we believe Content Insight and Activation make marketing better. Content is at the heart of all B2B marketing, yet the data most marketers collect about content engagement today is incredibly limited. It provides unreliable buying signals and insufficient insight into content performance. Without key insights about how buyers consume content along the path to purchase, delivering the right content to the right person at the right time is impossible. PathFactory’s Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click.

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Seismic

Seismic is the only sales enablement platform that empowers your teams with the tools needed to close more deals. Marketing collaborates, automates, manages, and distributes content from one place. Sales Enablement and Operations delivers those materials, training, and analytics to the right teams. Sales and Channel teams have access to a library of content that feels like it was personalized just for them and for the deal they’re working on right now.

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Contently

Our powerful enterprise technology makes us the industry leader in creating, distributing, and optimizing content. Create and manage all of your corporate content in one place, streamline your approval processes, and optimize every aspect of your content marketing with patent-pending analytics that tell you what to do next.

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Sitecore Content Hub

The use of English wasn’t the only strategic decision Sitecore made early on. When we began, most of the major internet players were delivering content through static HTML pages. Led by a team of developers, Sitecore delivered dynamic pages and content from the start. We didn’t know it at the time, but this decision prepared the way for Sitecore to become the premier digital experience platform it is today.

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BrightEdge

Last year marketers spent over $135 billion creating digital marketing content, however, this content has limited value unless it’s found and connected to ROI.

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See which vendors are best for you

Use our free recommendation engine to learn which Content Marketing Software solutions are best for your needs.

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824,053 professionals have used our research since 2012.

Upland Kapost

Upland’s cloud-based tools for digital transformation enable every team in your organization to do their best work. Whether it’s team collaboration, managing projects and costs, automating workflows, or engaging prospects and customers, our Upland cloud products address specific work needs and deliver powerful results. And because our products are cloud-based and architected for performance, scalability, and security, we keep your people connected and current—anytime, anywhere, and from any device

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NewsCred

We're the global leader in enterprise content marketingTop brands around the world trust NewsCred's innovative technology, exceptional content offerings, and unrivaled expertise. Founded in 2008, NewsCred serves hundreds of customers in over 70 countries from seven global offices.

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Percolate

Percolate is a leading CMP purpose-built to alleviate some of the most pressing challenges facing global marketing organizations today.

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GravityWrite

Choose from emails, social posts, long-from blog posts, and more! Enter a few sentences about your brand and products. Our AI content generator gives you multiple options for each campaign that you’re working on. Creates high-converting content for blogs, ads, and emails that boosts your clicks and sales. Save time, boost engagement, and increase your creativity in seconds with our exclusive tools.

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Reve Marketing

Reve Marketing's social media curation solution pulls together content from social media platforms, including blogs and user-generated content (UGC), into a “social media wall.” This allows you to repurpose it on multiple sites to increase social engagement. For example, provide fresh content to multiple audiences without additional work by embedding a dynamic social media wall into an existing website. Ours is the only solution that allows users to interact with social content (e.g., like, comment, retweet, play videos, etc.) without clicking through to a social media platform and leaving the social media wall. This eliminates competition for users' attention and helps increase social engagement.

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Reve Marketing vs ion interactive

ion interactive

ion is an interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.

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ion interactive vs Reve Marketing

Outgrow

Outgrow enables marketers to create interactive content like calculators, quizzes, recommendations, forms, surveys, chatbots, polls, contests, and assessments. These high converting, personalized and viral experiences add real value to the customer, enable new levels of engagement, and generate helpful data that you can use to qualify and segment leads.Website: https://outgrow.co/

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Skyword

We're on a mission to make it easy for brands to tell authentic stories that establish trust and build lasting relationships. We believe that both you and your audience win when you meet their needs with original, expert content. And we’ve got the results to prove it.

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GMB Briefcase

Welcome to GMB Briefcase, your ultimate Local SEO Tool for mastering Google My Business and optimizing your online presence. As a leading GMB management tool, GMB Briefcase empowers businesses to dominate local search by offering comprehensive GMB optimization services. With GMB Briefcase, effortlessly manage your business listings, enhance your reputation, and drive tangible results on Google Maps. Stay ahead in the competitive digital landscape with GMB Briefcase as your trusted ally for local SEO success.

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Insense

Insense is a one-stop shop to collaborate with creators for UGC, organic posting, and whitelisted ads on Instagram and TikTok Spark Ads.

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Moonio

Moonio offers a comprehensive set of tools for brands and creators to connect, and all the necessary features to run hassle-free, successful collaborations.

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Elateral Brandgility

Everything we do is powered by the Elateral Marketing Services Cloud, or Elateral MSC.Essentially, this consists of a technological infrastructure and service model that allows world-leading brands to manage their global brand executions - at both abrand governance level and a granular, cross media execution level at the same time. This technological platform was designed with large enterprises in mind. Each can enter their brand-specific marketing engine from a host of devices, and manage their operations.

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CoSchedule

We help marketers get organized.We've completely transformed the way marketers plan, execute, and manage their marketing projects.

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UpContent

Your AI-powered curation solution that tailors content to the unique needs of your organization, its representatives, and its audiences

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Collaborator

Content marketing marketplace which connects the best peopleCollaborator is a trusted content & influencer marketing platformCheck more information about our advantages for advertisers and publishers

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Commenter AI

Grow your brand visibility - LinkedIn commenting made easyAccelerate your brand growth in minutes, not hoursNever let your writer’s block stop your online successIncrease your followers with human-like, effective commentsGain expert guidance from a team that has been in your shoesEnjoy an integrated ecosystem designed for your LinkedIn success

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Writecream

Writecream offers content creation tools for marketing and writing tasks. Notable features include AI-powered text generation and multilingual support. Users appreciate its ease of use, though some find the need for more customization options and template diversity.

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