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HubSpot Marketing Hub vs Pardot comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

HubSpot Marketing Hub
Ranking in Marketing Automation
2nd
Average Rating
8.2
Number of Reviews
34
Ranking in other categories
No ranking in other categories
Pardot
Ranking in Marketing Automation
6th
Average Rating
7.8
Number of Reviews
12
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 10.3%, down from 13.1% compared to the previous year. The mindshare of Pardot is 4.0%, down from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

ShomitMitra - PeerSpot reviewer
Feb 28, 2024
Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis
We use it primarily for social media postings across 18 companies under our umbrella, scheduled email campaigns, drip campaigns, and account-based marketing. We also use it for website analysis and form creation. We've integrated it with Salesforce CRM. HubSpot collects the leads, which are then…
Vikram Rawani - PeerSpot reviewer
Apr 19, 2024
Offers an easy initial setup phase and good ROI
With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution enables the customization of reports."
"It has eased managing the sales team and the sales journey right from setting up appointments."
"As a CRM tool, it looks good."
"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."
"The product has the most valuable enterprise features."
"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."
"The solution helps me to structure and track marketing and sales emails."
"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"Pardot's most valuable feature is its B2B marketing capabilities."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"The most valuable feature is the customization of the solution."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."
"The product is stable."
"It's easy to create email templates and landing pages."
"Campaign tracking is a valuable feature."
 

Cons

"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."
"There are issues with the consistency of notifications."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"Increase the CRM size for sole proprietors before increasing the fee."
"They're not the cheapest."
"The product is not cheap."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."
"Pardot needs many improvements in terms of email design and design studio functionalities."
"For new people, the installation of the tool can be difficult."
"The user interface could be made more intuitive and user-friendly."
"The solution is quite expensive, at least, for smaller teams."
"The solution lacks integration with Instagram, which is our top problem with the product."
"Pardot must be synced with Salesforce."
"​Technical support has been quick and helpful every time."
"Lacks sufficient free custom fields."
 

Pricing and Cost Advice

"I believe an individual license costs $50 per month."
"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."
"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
"The solution is cheaper than its competitors."
"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."
"Have sufficient content before signing up for the 30-day trial."
"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
"​Make sure you do not pay for features that you may not need​."
"It is a competitively priced product, considering what it provides."
"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
"We pay about $4000 a month."
"In terms of pricing, Pardot is cheaper than Marketing Cloud."
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Top Industries

By visitors reading reviews
Educational Organization
76%
Computer Software Company
5%
Manufacturing Company
2%
Media Company
1%
Educational Organization
66%
Computer Software Company
9%
Financial Services Firm
5%
Manufacturing Company
3%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
What needs improvement with HubSpot Marketing Hub?
One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many...
What is your primary use case for HubSpot Marketing Hub?
I use the solution in my company for marketing and tracking leads and traffic on our website. In my company, we tracked how many traffic speeds we have on our website, all the lead generation, and ...
What do you like most about Pardot?
It has no limit for sending marketing emails.
What is your experience regarding pricing and costs for Pardot?
Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.
What needs improvement with Pardot?
Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. Yo...
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Arketi Group
Find out what your peers are saying about HubSpot Marketing Hub vs. Pardot and other solutions. Updated: October 2024.
814,649 professionals have used our research since 2012.