HubSpot Marketing Hub vs Pardot comparison

HubSpot and Salesforce are both solutions in the Marketing Automation category. HubSpot is ranked #2 with an average rating of 8.1, while Salesforce is ranked #6 with an average rating of 7.7. HubSpot holds a 9.5% mindshare in MA, compared to Salesforce’s 3.9% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 91% of Salesforce users who would recommend it.

HubSpot Marketing Hub

Read 35 HubSpot Marketing Hub reviews

2,098 Views
1,161 Comparison Views

90% willing to recommend

Pardot

Read 12 Pardot reviews

1,209 Views
421 Comparison Views

91% willing to recommend

HubSpot Marketing Hub

Pardot

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Pardot and HubSpot Marketing Hub are competing marketing automation platforms. HubSpot Marketing Hub often takes the lead for its comprehensive feature set and perceived value for cost.

Features: Pardot specializes in B2B marketing automation, lead nurturing, and tight Salesforce integration, ideal for Salesforce-heavy companies. HubSpot Marketing Hub offers an all-in-one platform with CRM integration, robust analytics, and diverse inbound marketing tools, which benefit companies seeking a holistic approach.

Room for Improvement: Pardot could improve by simplifying its deployment process and offering more integrations beyond Salesforce. Its user interface could be more intuitive. HubSpot Marketing Hub can enhance its reporting capabilities to provide more real-time insights and expand its social media tool functionality.

Ease of Deployment and Customer Service: Pardot can be complex to deploy, especially for those not deeply familiar with CRM systems, yet it offers various professional support options. HubSpot Marketing Hub provides an intuitive setup process, backed by strong onboarding support and accessible educational resources, making it easier to deploy quickly.

Pricing and ROI: Pardot generally involves higher upfront costs, advantageous for organizations needing deep Salesforce integration and advanced capabilities. HubSpot Marketing Hub offers flexible pricing plans that can yield a favorable ROI for businesses requiring a versatile and comprehensive toolset. It often delivers better cost efficiencies for diverse marketing needs, appealing to those aiming to maximize budget use.

To learn more, read our detailed HubSpot Marketing Hub vs. Pardot Report (Updated: January 2025).

Buyer's Guide

HubSpot Marketing Hub vs. Pardot

January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

2nd

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Pardot

Ranking in Marketing Automation

6th

Average Rating

7.8

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.5%, down from 12.0% compared to the previous year. The mindshare of Pardot is 3.9%, down from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

ShomitMitra

Marketing Manager at Accscient

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

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Vikram Rawani

Pardot Consultant at Target

Offers an easy initial setup phase and good ROI

With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Technical support is helpful and responsive."

"HubSpot is a very helpful solution."

"Very user-friendly."

"HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage."

"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."

"I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4"

"The tool is very stable and very reliable."

"Their blog platform and form capabilities are very easy to use and integrate within our web site."

More HubSpot Marketing Hub pros

"The solution can be easily integrated with Salesforce."

"Pardot's most valuable feature is its B2B marketing capabilities."

"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."

"The tracking and automation of outbound messaging is the solution's most valuable aspect."

"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."

"Campaign tracking is a valuable feature."

"The product is stable."

"It has made email marketing quicker and easier."

More Pardot pros

Cons

"They're not the cheapest."

"An expensive solution."

"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."

"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."

"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."

"HubSpot’s scoring is not good."

"The solution does not enable one to know with certainty if another opened an email he had sent."

"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."

More HubSpot Marketing Hub cons

"The solution is quite expensive, at least, for smaller teams."

"Pardot needs many improvements in terms of email design and design studio functionalities."

"The solution lacks integration with Instagram, which is our top problem with the product."

"Pardot must be synced with Salesforce."

"The user interface could be made more intuitive and user-friendly."

"Technical support has been quick and helpful every time."

"For new people, the installation of the tool can be difficult."

"Lacks sufficient free custom fields."

More Pardot cons

Pricing and Cost Advice

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"Have sufficient content before signing up for the 30-day trial."

"The solution is cheaper than its competitors."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

More HubSpot Marketing Hub pricing and cost advice

"In terms of pricing, Pardot is cheaper than Marketing Cloud."

"Make sure you do not pay for features that you may not need."

"We pay about $4000 a month."

"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

"It is a competitively priced product, considering what it provides."

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Top Industries

By visitors reading reviews

Educational Organization

79%

Computer Software Company

Manufacturing Company

Financial Services Firm

Educational Organization

68%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows. These workflows, essential for any marketing automation tool, lack som...

See all answers

What is your primary use case for HubSpot Marketing Hub?

My company was originally using Marketo and recently shifted to HubSpot Marketing Hub. We are in the process of using this solution mainly due to its ease of use and customer care service. I work a...

See all answers

What do you like most about Pardot?

It has no limit for sending marketing emails.

See all answers

What is your experience regarding pricing and costs for Pardot?

Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.

See all answers

What needs improvement with Pardot?

Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. Yo...

See all answers

Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 37% of the time

Marketo vs HubSpot Marketing Hub

Compared 36% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 13% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 8% of the time

More HubSpot Marketing Hub Competitors

Oracle Eloqua vs Pardot

Compared 47% of the time

Salesforce Marketing Cloud vs Pardot

Compared 21% of the time

Marketo vs Pardot

Compared 18% of the time

More Pardot Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

February 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Pardot

February 2025

Download Pardot product report

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

Salesforce

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Arketi Group

Buyer's Guide

HubSpot Marketing Hub vs. Pardot

January 2025

Free Report: HubSpot Marketing Hub vs. Pardot

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