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HubSpot Marketing Hub vs Pardot comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

HubSpot Marketing Hub
Ranking in Marketing Automation
2nd
Average Rating
8.2
Reviews Sentiment
8.9
Number of Reviews
34
Ranking in other categories
No ranking in other categories
Pardot
Ranking in Marketing Automation
6th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
12
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 10.3%, down from 13.1% compared to the previous year. The mindshare of Pardot is 4.0%, down from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

ShomitMitra - PeerSpot reviewer
Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis
The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.
Vikram Rawani - PeerSpot reviewer
Offers an easy initial setup phase and good ROI
With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."
"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."
"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."
"The solution helps me to structure and track marketing and sales emails."
"The product's initial setup phase was pretty easy."
"Ease of editing and creating templates after initial development with the Design Manager."
"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."
"It's easy to create email templates and landing pages."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"The product is stable."
"The solution can be easily integrated with Salesforce."
"The most valuable feature is the customization of the solution."
"It has made email marketing quicker and easier."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"Pardot's most valuable feature is its B2B marketing capabilities."
 

Cons

"An expensive solution."
"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."
"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."
"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."
"The product is not cheap."
"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."
"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."
"The user interface could be made more intuitive and user-friendly."
"The solution is quite expensive, at least, for smaller teams."
"Needs to improve list building."
"Pardot must be synced with Salesforce."
"The solution lacks integration with Instagram, which is our top problem with the product."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"For new people, the installation of the tool can be difficult."
"Pardot needs many improvements in terms of email design and design studio functionalities."
 

Pricing and Cost Advice

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."
"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."
"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."
"The solution is cheaper than its competitors."
"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"It is a competitively priced product, considering what it provides."
"​Make sure you do not pay for features that you may not need​."
"We pay about $4000 a month."
"In terms of pricing, Pardot is cheaper than Marketing Cloud."
"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
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Top Industries

By visitors reading reviews
Educational Organization
77%
Computer Software Company
5%
Manufacturing Company
2%
Media Company
1%
Educational Organization
66%
Computer Software Company
9%
Financial Services Firm
5%
Manufacturing Company
3%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
What needs improvement with HubSpot Marketing Hub?
One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many...
What is your primary use case for HubSpot Marketing Hub?
I use the solution in my company for marketing and tracking leads and traffic on our website. In my company, we tracked how many traffic speeds we have on our website, all the lead generation, and ...
What do you like most about Pardot?
It has no limit for sending marketing emails.
What is your experience regarding pricing and costs for Pardot?
Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.
What needs improvement with Pardot?
Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. Yo...
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Arketi Group
Find out what your peers are saying about HubSpot Marketing Hub vs. Pardot and other solutions. Updated: October 2024.
816,406 professionals have used our research since 2012.