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HubSpot Marketing Hub vs Pardot comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Marketing Hub
Ranking in Marketing Automation
2nd
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
35
Ranking in other categories
No ranking in other categories
Pardot
Ranking in Marketing Automation
6th
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
12
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.5%, down from 12.0% compared to the previous year. The mindshare of Pardot is 3.9%, down from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

ShomitMitra - PeerSpot reviewer
Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis
The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.
Vikram Rawani - PeerSpot reviewer
Offers an easy initial setup phase and good ROI
With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's my understanding that the initial setup is a straightforward process."
"Very user-friendly."
"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."
"As a CRM tool, it looks good."
"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."
"HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage."
"I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4"
"The product's initial setup phase was pretty easy."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."
"It's easy to create email templates and landing pages."
"The most valuable feature is the customization of the solution."
"The product is stable."
"The solution can be easily integrated with Salesforce."
"Campaign tracking is a valuable feature."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
 

Cons

"They're not the cheapest."
"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."
"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."
"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"The user interface could be made more intuitive and user-friendly."
"Pardot must be synced with Salesforce."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"The solution lacks integration with Instagram, which is our top problem with the product."
"Lacks sufficient free custom fields."
"For new people, the installation of the tool can be difficult."
"​Technical support has been quick and helpful every time."
"Needs to improve list building."
 

Pricing and Cost Advice

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."
"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
"I believe an individual license costs $50 per month."
"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
"The solution is cheaper than its competitors."
"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."
"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"In terms of pricing, Pardot is cheaper than Marketing Cloud."
"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
"It is a competitively priced product, considering what it provides."
"We pay about $4000 a month."
"​Make sure you do not pay for features that you may not need​."
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Top Industries

By visitors reading reviews
Educational Organization
79%
Computer Software Company
5%
Manufacturing Company
2%
Financial Services Firm
1%
Educational Organization
68%
Computer Software Company
9%
Financial Services Firm
5%
Manufacturing Company
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
What needs improvement with HubSpot Marketing Hub?
While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows. These workflows, essential for any marketing automation tool, lack som...
What is your primary use case for HubSpot Marketing Hub?
My company was originally using Marketo and recently shifted to HubSpot Marketing Hub. We are in the process of using this solution mainly due to its ease of use and customer care service. I work a...
What do you like most about Pardot?
It has no limit for sending marketing emails.
What is your experience regarding pricing and costs for Pardot?
Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.
What needs improvement with Pardot?
Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. Yo...
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Arketi Group
Find out what your peers are saying about HubSpot Marketing Hub vs. Pardot and other solutions. Updated: January 2025.
837,501 professionals have used our research since 2012.