HubSpot Marketing Hub vs Pardot comparison

HubSpot and Salesforce are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.2, while Salesforce is ranked #6 with an average rating of 7.4. HubSpot holds a 9.4% mindshare in MA, compared to Salesforce’s 3.8% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 91% of Salesforce users who would recommend it.

HubSpot Marketing Hub

Read 37 HubSpot Marketing Hub reviews

1,903 Views
1,073 Comparison Views

90% willing to recommend

Pardot

Read 12 Pardot reviews

1,119 Views
386 Comparison Views

91% willing to recommend

HubSpot Marketing Hub

Pardot

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Executive SummaryUpdated on Jan 6, 2025

Pardot and HubSpot Marketing Hub are competing marketing automation platforms. HubSpot Marketing Hub often takes the lead for its comprehensive feature set and perceived value for cost.

Features: Pardot specializes in B2B marketing automation, lead nurturing, and tight Salesforce integration, ideal for Salesforce-heavy companies. HubSpot Marketing Hub offers an all-in-one platform with CRM integration, robust analytics, and diverse inbound marketing tools, which benefit companies seeking a holistic approach.

Room for Improvement: Pardot could improve by simplifying its deployment process and offering more integrations beyond Salesforce. Its user interface could be more intuitive. HubSpot Marketing Hub can enhance its reporting capabilities to provide more real-time insights and expand its social media tool functionality.

Ease of Deployment and Customer Service: Pardot can be complex to deploy, especially for those not deeply familiar with CRM systems, yet it offers various professional support options. HubSpot Marketing Hub provides an intuitive setup process, backed by strong onboarding support and accessible educational resources, making it easier to deploy quickly.

Pricing and ROI: Pardot generally involves higher upfront costs, advantageous for organizations needing deep Salesforce integration and advanced capabilities. HubSpot Marketing Hub offers flexible pricing plans that can yield a favorable ROI for businesses requiring a versatile and comprehensive toolset. It often delivers better cost efficiencies for diverse marketing needs, appealing to those aiming to maximize budget use.

To learn more, read our detailed HubSpot Marketing Hub vs. Pardot Report (Updated: April 2025).

Buyer's Guide

HubSpot Marketing Hub vs. Pardot

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

3rd

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Pardot

Ranking in Marketing Automation

6th

Average Rating

7.8

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.4%, down from 11.9% compared to the previous year. The mindshare of Pardot is 3.8%, down from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

ShomitMitra

Marketing Manager at Accscient

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

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Vikram Rawani

Pardot Consultant at Target

Offers an easy initial setup phase and good ROI

With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."

"HubSpot Marketing Hub has positively impacted our organization by getting our message out there, having the designs look nice, and also just increasing our brand awareness."

"Ease of editing and creating templates after initial development with the Design Manager."

"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."

"Customer support is helpful and responsive."

"It has eased managing the sales team and the sales journey right from setting up appointments."

"HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage."

"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."

More HubSpot Marketing Hub pros

"Campaign tracking is a valuable feature."

"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."

"The solution can be easily integrated with Salesforce."

"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."

"The most valuable feature is the customization of the solution."

"The tracking and automation of outbound messaging is the solution's most valuable aspect."

"It has made email marketing quicker and easier."

"Pardot's most valuable feature is its B2B marketing capabilities."

More Pardot pros

Cons

"An expensive solution."

"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."

"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."

"The search and questions aren't as intuitive as I would expect from a platform like this."

"The solution does not enable one to know with certainty if another opened an email he had sent."

"The product is not cheap."

"HubSpot’s scoring is not good."

"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."

More HubSpot Marketing Hub cons

"Pardot must be synced with Salesforce."

"The solution lacks integration with Instagram, which is our top problem with the product."

"The solution is quite expensive, at least, for smaller teams."

"Pardot needs many improvements in terms of email design and design studio functionalities."

"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."

"Technical support has been quick and helpful every time."

"Needs to improve list building."

"The user interface could be made more intuitive and user-friendly."

More Pardot cons

Pricing and Cost Advice

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"Have sufficient content before signing up for the 30-day trial."

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

More HubSpot Marketing Hub pricing and cost advice

"It is a competitively priced product, considering what it provides."

"In terms of pricing, Pardot is cheaper than Marketing Cloud."

"We pay about $4000 a month."

"Make sure you do not pay for features that you may not need."

"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

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Top Industries

By visitors reading reviews

Educational Organization

76%

Computer Software Company

Manufacturing Company

Financial Services Firm

Educational Organization

61%

Computer Software Company

Financial Services Firm

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

HubSpot doesn't have the custom sync restriction for records flowing through Salesforce to HubSpot. Everything needs to be custom-coded on the Salesforce end and that can be challenging as changes ...

See all answers

What is your primary use case for HubSpot Marketing Hub?

I develop email cadences, mainly to nurture existing contacts that are already in our database. I use it more for existing contact nurturing than for outreach. I also use it a lot for reporting.

See all answers

What do you like most about Pardot?

It has no limit for sending marketing emails.

See all answers

What is your experience regarding pricing and costs for Pardot?

Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.

See all answers

What needs improvement with Pardot?

Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. Yo...

See all answers

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Compared 8% of the time

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Oracle Eloqua vs Pardot

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Product Reports

Buyer's Guide

HubSpot Marketing Hub

April 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Pardot

April 2025

Download Pardot product report

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

Salesforce

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Arketi Group

Buyer's Guide

HubSpot Marketing Hub vs. Pardot

April 2025

Free Report: HubSpot Marketing Hub vs. Pardot

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