HubSpot Marketing Hub vs Pardot comparison

HubSpot and Salesforce are both solutions in the Marketing Automation category. HubSpot is ranked #2 with an average rating of 8.1, while Salesforce is ranked #6 with an average rating of 7.7. HubSpot holds a 10.1% mindshare in MA, compared to Salesforce’s 3.9% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 91% of Salesforce users who would recommend it.

HubSpot Marketing Hub

Read 35 HubSpot Marketing Hub reviews

2,210 Views
1,243 Comparison Views

90% willing to recommend

Pardot

Read 12 Pardot reviews

1,243 Views
446 Comparison Views

91% willing to recommend

HubSpot Marketing Hub

Pardot

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Executive SummaryUpdated on Jan 6, 2025

Pardot and HubSpot Marketing Hub are competing marketing automation platforms. HubSpot Marketing Hub often takes the lead for its comprehensive feature set and perceived value for cost.

Features: Pardot specializes in B2B marketing automation, lead nurturing, and tight Salesforce integration, ideal for Salesforce-heavy companies. HubSpot Marketing Hub offers an all-in-one platform with CRM integration, robust analytics, and diverse inbound marketing tools, which benefit companies seeking a holistic approach.

Room for Improvement: Pardot could improve by simplifying its deployment process and offering more integrations beyond Salesforce. Its user interface could be more intuitive. HubSpot Marketing Hub can enhance its reporting capabilities to provide more real-time insights and expand its social media tool functionality.

Ease of Deployment and Customer Service: Pardot can be complex to deploy, especially for those not deeply familiar with CRM systems, yet it offers various professional support options. HubSpot Marketing Hub provides an intuitive setup process, backed by strong onboarding support and accessible educational resources, making it easier to deploy quickly.

Pricing and ROI: Pardot generally involves higher upfront costs, advantageous for organizations needing deep Salesforce integration and advanced capabilities. HubSpot Marketing Hub offers flexible pricing plans that can yield a favorable ROI for businesses requiring a versatile and comprehensive toolset. It often delivers better cost efficiencies for diverse marketing needs, appealing to those aiming to maximize budget use.

To learn more, read our detailed HubSpot Marketing Hub vs. Pardot Report (Updated: January 2025).

Buyer's Guide

HubSpot Marketing Hub vs. Pardot

January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

2nd

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Pardot

Ranking in Marketing Automation

6th

Average Rating

7.8

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 10.1%, down from 12.7% compared to the previous year. The mindshare of Pardot is 3.9%, down from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

ShomitMitra

Marketing Manager at Accscient

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

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Vikram Rawani

Pardot Consultant at Target

Offers an easy initial setup phase and good ROI

With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features are the reports, overall usability, and ease of use."

"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."

"Their blog platform and form capabilities are very easy to use and integrate within our web site."

"The solution enables the customization of reports."

"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."

"It's my understanding that the initial setup is a straightforward process."

"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."

"The solution helps me to structure and track marketing and sales emails."

More HubSpot Marketing Hub pros

"Campaign tracking is a valuable feature."

"It's easy to create email templates and landing pages."

"The tracking and automation of outbound messaging is the solution's most valuable aspect."

"The product is stable."

"The most valuable feature is the customization of the solution."

"Pardot's most valuable feature is its B2B marketing capabilities."

"It has made email marketing quicker and easier."

"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."

More Pardot pros

Cons

"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."

"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."

"One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels."

"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."

"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."

"There are issues with the consistency of notifications."

"The solution is not recommended for launching investment."

"Increase the CRM size for sole proprietors before increasing the fee."

More HubSpot Marketing Hub cons

"The solution is quite expensive, at least, for smaller teams."

"Lacks sufficient free custom fields."

"The user interface could be made more intuitive and user-friendly."

"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."

"When it comes to integration with third-party tools, Pardot's APIs are not that robust."

"Technical support has been quick and helpful every time."

"Pardot needs many improvements in terms of email design and design studio functionalities."

"For new people, the installation of the tool can be difficult."

More Pardot cons

Pricing and Cost Advice

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"The solution is cheaper than its competitors."

"I believe an individual license costs $50 per month."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"Have sufficient content before signing up for the 30-day trial."

More HubSpot Marketing Hub pricing and cost advice

"In terms of pricing, Pardot is cheaper than Marketing Cloud."

"It is a competitively priced product, considering what it provides."

"We pay about $4000 a month."

"Make sure you do not pay for features that you may not need."

"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

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Top Industries

By visitors reading reviews

Educational Organization

79%

Computer Software Company

Manufacturing Company

Media Company

Educational Organization

68%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows. These workflows, essential for any marketing automation tool, lack som...

See all answers

What is your primary use case for HubSpot Marketing Hub?

My company was originally using Marketo and recently shifted to HubSpot Marketing Hub. We are in the process of using this solution mainly due to its ease of use and customer care service. I work a...

See all answers

What do you like most about Pardot?

It has no limit for sending marketing emails.

See all answers

What is your experience regarding pricing and costs for Pardot?

Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.

See all answers

What needs improvement with Pardot?

Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. Yo...

See all answers

Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 38% of the time

Marketo vs HubSpot Marketing Hub

Compared 35% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 14% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 7% of the time

More HubSpot Marketing Hub Competitors

Oracle Eloqua vs Pardot

Compared 40% of the time

Salesforce Marketing Cloud vs Pardot

Compared 20% of the time

Marketo vs Pardot

Compared 16% of the time

Iterable vs Pardot

Compared 12% of the time

More Pardot Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

January 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Pardot

January 2025

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Learn More

HubSpot

Salesforce

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Arketi Group

Buyer's Guide

HubSpot Marketing Hub vs. Pardot

January 2025

Free Report: HubSpot Marketing Hub vs. Pardot

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