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HubSpot Marketing Hub vs Pardot comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Marketing Hub
Ranking in Marketing Automation
3rd
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
No ranking in other categories
Pardot
Ranking in Marketing Automation
6th
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
12
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.4%, down from 11.9% compared to the previous year. The mindshare of Pardot is 3.8%, down from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

ShomitMitra - PeerSpot reviewer
Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis
The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.
Vikram Rawani - PeerSpot reviewer
Offers an easy initial setup phase and good ROI
With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."
"I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4"
"The most valuable features are the reports, overall usability, and ease of use."
"HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage."
"The product's initial setup phase was pretty easy."
"Very user-friendly."
"We are now able to manage and measure content (blogs, CTAs, and landing pages)."
"HubSpot is a very helpful solution."
"It has made email marketing quicker and easier."
"It's easy to create email templates and landing pages."
"Pardot's most valuable feature is its B2B marketing capabilities."
"The most valuable feature is the customization of the solution."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"The solution can be easily integrated with Salesforce."
"The product is stable."
 

Cons

"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."
"The tool could concentrate on improving the analytics and the overall user experience with AI."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"The product is not cheap."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."
"An expensive solution."
"They're not the cheapest."
"The solution is quite expensive, at least, for smaller teams."
"Pardot needs many improvements in terms of email design and design studio functionalities."
"The user interface could be made more intuitive and user-friendly."
"Pardot must be synced with Salesforce."
"Lacks sufficient free custom fields."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"Needs to improve list building."
 

Pricing and Cost Advice

"I believe an individual license costs $50 per month."
"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
"HubSpot Marketing Hub is less expensive than one of its competitors."
"The solution is cheaper than its competitors."
"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."
"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."
"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."
"We pay about $4000 a month."
"​Make sure you do not pay for features that you may not need​."
"It is a competitively priced product, considering what it provides."
"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
"In terms of pricing, Pardot is cheaper than Marketing Cloud."
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Top Industries

By visitors reading reviews
Educational Organization
78%
Computer Software Company
5%
Manufacturing Company
2%
Financial Services Firm
1%
Educational Organization
64%
Computer Software Company
9%
Financial Services Firm
6%
Insurance Company
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
What needs improvement with HubSpot Marketing Hub?
HubSpot doesn't have the custom sync restriction for records flowing through Salesforce to HubSpot. Everything needs to be custom-coded on the Salesforce end and that can be challenging as changes ...
What is your primary use case for HubSpot Marketing Hub?
I develop email cadences, mainly to nurture existing contacts that are already in our database. I use it more for existing contact nurturing than for outreach. I also use it a lot for reporting.
What do you like most about Pardot?
It has no limit for sending marketing emails.
What is your experience regarding pricing and costs for Pardot?
Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.
What needs improvement with Pardot?
Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. Yo...
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Arketi Group
Find out what your peers are saying about HubSpot Marketing Hub vs. Pardot and other solutions. Updated: March 2025.
845,040 professionals have used our research since 2012.