Try our new research platform with insights from 80,000+ expert users

HubSpot Marketing Hub pros and cons

Vendor: HubSpot

4.1 out of 5

36 reviews
90% willing to recommend

734 followers

Pros & Cons summary

HubSpot Marketing Hub enables efficient management of content like blogs and landing pages and supports email marketing with follow-up workflows. It integrates with over 300 third-party tools for enhanced functionality but offers limited API, email tracking, and analytics features compared to competitors. Customer support is responsive, while improvements are needed in CRM size and social media analytics.

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.

Prominent pros & cons

PROS

HubSpot Marketing Hub allows for efficient management and measurement of content, facilitating tasks such as handling blogs, CTAs, and landing pages.

Its customer support is described as helpful and responsive.

The platform provides powerful email marketing tools, enabling users to create workflows for follow-ups, which is essential for customer engagement.

Users appreciate its automation features, offering functionalities like sending mass emails and pre-scheduling tasks to enhance efficiency.

HubSpot Marketing Hub provides enhanced reporting capabilities, allowing users to perform detailed analyses and export data to Excel if needed.

CONS

HubSpot Marketing Hub's CRM size should be increased for sole proprietors before any fee increase.

The platform should improve the analytics for social media monitoring to compete with others in the market.

There are issues with the consistency of notifications.

HubSpot Marketing Hub should improve email marketing capabilities, particularly for bulk campaigns.

In-depth analytics and reporting features are lacking.

HubSpot Marketing Hub Pros review quotes

Marketing Manager at Accscient

Feb 28, 2024

With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency.

Read full review

Vice President of Sales at ServicePro

May 29, 2022

The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products.

Read full review

reviewer2536929

Associate Software Engineer at a computer software company with 501-1,000 employees

Aug 21, 2024

The product's initial setup phase was pretty easy.

Read full review

HubSpot Marketing Hub

Free Report: HubSpot Marketing Hub Reviews and More

Learn what your peers think about HubSpot Marketing Hub. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.

845,040 professionals have used our research since 2012.

AbhisekPattojoshi

Senior Manager Product Strategy at NetEnrich, Inc.

May 12, 2021

It's my understanding that the initial setup is a straightforward process.

Read full review

MP

MenachemPritzker3

Head of Growth at VinciWorks

Mar 2, 2025

HubSpot Marketing Hub should definitely be on your shortlist.

Read full review

Campaign Specialist at a computer software company with 1,001-5,000 employees

Jul 30, 2024

I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4

Read full review

Onkemetse Molale

Business Development Intern at Spectrum Analytics

Oct 24, 2023

The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers.

Read full review

reviewer1581165

Product Manager at a healthcare company with 10,001+ employees

Jun 15, 2021

If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support.

Read full review

Senior Digital Solutions Analyst at Rich Products

Dec 11, 2024

HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage.

Read full review

Product Marketing Manager at a educational organization with 201-500 employees

Mar 19, 2024

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

Read full review

Show 10 more reviews (out of 28)

HubSpot Marketing Hub Cons review quotes

Marketing Manager at Accscient

Feb 28, 2024

The user interface could be made less complicated to enhance the end-user experience. It will create a difference.

Read full review

Vice President of Sales at ServicePro

May 29, 2022

Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it.

Read full review

reviewer2536929

Associate Software Engineer at a computer software company with 501-1,000 employees

Aug 21, 2024

The tool could concentrate on improving the analytics and the overall user experience with AI.

Read full review

HubSpot Marketing Hub

Free Report: HubSpot Marketing Hub Reviews and More

Learn what your peers think about HubSpot Marketing Hub. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.

845,040 professionals have used our research since 2012.

AbhisekPattojoshi

Senior Manager Product Strategy at NetEnrich, Inc.

May 12, 2021

It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users.

Read full review

MP

MenachemPritzker3

Head of Growth at VinciWorks

Mar 2, 2025

I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why.

Read full review

Campaign Specialist at a computer software company with 1,001-5,000 employees

Jul 30, 2024

One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels.

Read full review

Onkemetse Molale

Business Development Intern at Spectrum Analytics

Oct 24, 2023

There are issues with the consistency of notifications.

Read full review

reviewer1581165

Product Manager at a healthcare company with 10,001+ employees

Jun 15, 2021

HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions.

Read full review

Senior Digital Solutions Analyst at Rich Products

Dec 11, 2024

While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows.

Read full review

Product Marketing Manager at a educational organization with 201-500 employees

Mar 19, 2024

In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features.

Read full review

Show 10 more reviews (out of 28)

Product Categories

Product Categories

Marketing Automation

Popular Comparisons

Popular Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Marketo vs HubSpot Marketing Hub

Oracle CRM vs HubSpot Marketing Hub

Oracle Eloqua vs HubSpot Marketing Hub

Pardot vs HubSpot Marketing Hub

SAP Marketing Cloud vs HubSpot Marketing Hub

Zeta Marketing Platform vs HubSpot Marketing Hub

Iterable vs HubSpot Marketing Hub

IBM Watson Campaign Automation vs HubSpot Marketing Hub

Zift Solutions vs HubSpot Marketing Hub

Act-On Software vs HubSpot Marketing Hub

Sailthru vs HubSpot Marketing Hub

See all alternatives

Product Categories

Product Categories

Marketing Automation

Popular Comparisons

Popular Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Marketo vs HubSpot Marketing Hub

Oracle CRM vs HubSpot Marketing Hub

Oracle Eloqua vs HubSpot Marketing Hub

Pardot vs HubSpot Marketing Hub

SAP Marketing Cloud vs HubSpot Marketing Hub

Zeta Marketing Platform vs HubSpot Marketing Hub

Iterable vs HubSpot Marketing Hub

IBM Watson Campaign Automation vs HubSpot Marketing Hub

Zift Solutions vs HubSpot Marketing Hub

Act-On Software vs HubSpot Marketing Hub

Sailthru vs HubSpot Marketing Hub

See all alternatives

Related questions

0

When evaluating Marketing Automation, what aspect do you think is the most important to look for?

3

Do you know other SFDC tools, beside Aprimo, that can be used by salespeople to monitor every move their prospects make?

0

Why is Marketing Automation important for companies?