The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products.
Campaign Specialist at a computer software company with 1,001-5,000 employees
Jul 30, 2024
I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4
The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers.
Product Manager at a healthcare company with 10,001+ employees
Jun 15, 2021
If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support.
Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it.
Campaign Specialist at a computer software company with 1,001-5,000 employees
Jul 30, 2024
One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels.
Product Manager at a healthcare company with 10,001+ employees
Jun 15, 2021
HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions.
There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified.
