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HubSpot Marketing Hub vs IBM Watson Campaign Automation comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

HubSpot Marketing Hub
Ranking in Marketing Automation
2nd
Average Rating
8.2
Number of Reviews
34
Ranking in other categories
No ranking in other categories
IBM Watson Campaign Automation
Ranking in Marketing Automation
14th
Average Rating
7.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 10.3%, down from 13.1% compared to the previous year. The mindshare of IBM Watson Campaign Automation is 1.2%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

ShomitMitra - PeerSpot reviewer
Feb 28, 2024
Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis
We use it primarily for social media postings across 18 companies under our umbrella, scheduled email campaigns, drip campaigns, and account-based marketing. We also use it for website analysis and form creation. We've integrated it with Salesforce CRM. HubSpot collects the leads, which are then…
it_user701487 - PeerSpot reviewer
Jul 12, 2017
Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports.
Valuable features include creating and using defined templates with logos, and the ease of importing lists I would like to see reporting capabilities and graphing reports. We have used this solution for over eight years. There were no issues with stability. We have a relatively set audience,…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pricing and Cost Advice

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
"The solution is cheaper than its competitors."
"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
"HubSpot Marketing Hub is less expensive than one of its competitors."
"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."
"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."
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Top Industries

By visitors reading reviews
Educational Organization
76%
Computer Software Company
5%
Manufacturing Company
2%
Media Company
1%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
What needs improvement with HubSpot Marketing Hub?
One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many...
What is your primary use case for HubSpot Marketing Hub?
I use the solution in my company for marketing and tracking leads and traffic on our website. In my company, we tracked how many traffic speeds we have on our website, all the lead generation, and ...
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Also Known As

No data available
IBM Marketing Cloud, IBM SilverPop
 

Learn More

 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: October 2024.
814,649 professionals have used our research since 2012.