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Act-On Software vs HubSpot Marketing Hub comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Act-On Software
Ranking in Marketing Automation
19th
Average Rating
9.0
Number of Reviews
7
Ranking in other categories
No ranking in other categories
HubSpot Marketing Hub
Ranking in Marketing Automation
2nd
Average Rating
8.2
Number of Reviews
34
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of Act-On Software is 1.2%, up from 0.8% compared to the previous year. The mindshare of HubSpot Marketing Hub is 10.3%, down from 13.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

it_user82449 - PeerSpot reviewer
Jun 25, 2017
The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most.
The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most. The CRM connection is light weight for the CRM Administrator and easy to modify per business processes. Another plus was the ability to easily segment Act-On data per different internal…
ShomitMitra - PeerSpot reviewer
Feb 28, 2024
Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis
We use it primarily for social media postings across 18 companies under our umbrella, scheduled email campaigns, drip campaigns, and account-based marketing. We also use it for website analysis and form creation. We've integrated it with Salesforce CRM. HubSpot collects the leads, which are then…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pricing and Cost Advice

Information not available
"I believe an individual license costs $50 per month."
"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
"HubSpot Marketing Hub is less expensive than one of its competitors."
"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
"The solution is cheaper than its competitors."
"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."
"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."
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Top Industries

By visitors reading reviews
No data available
Educational Organization
76%
Computer Software Company
5%
Manufacturing Company
2%
Media Company
1%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

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What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
What needs improvement with HubSpot Marketing Hub?
One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many...
What is your primary use case for HubSpot Marketing Hub?
I use the solution in my company for marketing and tracking leads and traffic on our website. In my company, we tracked how many traffic speeds we have on our website, all the lead generation, and ...
 

Overview

 

Sample Customers

NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld.
Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Find out what your peers are saying about Act-On Software vs. HubSpot Marketing Hub and other solutions. Updated: October 2024.
814,649 professionals have used our research since 2012.