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Act-On Software vs HubSpot Marketing Hub comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Act-On Software
Ranking in Marketing Automation
20th
Average Rating
9.0
Number of Reviews
7
Ranking in other categories
No ranking in other categories
HubSpot Marketing Hub
Ranking in Marketing Automation
2nd
Average Rating
8.2
Reviews Sentiment
8.9
Number of Reviews
35
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of December 2024, in the Marketing Automation category, the mindshare of Act-On Software is 1.2%, up from 0.8% compared to the previous year. The mindshare of HubSpot Marketing Hub is 10.1%, down from 12.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

it_user82449 - PeerSpot reviewer
The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most.
The CRM integration with Act-On is better with Salesforce and had more value for sales representatives than it did with Microsoft Dynamics CRM; that was MS CRM's downfall. Act-On Anywhere is a nice feature for general users, but the tracking in CRM is lost, and Marketing team subject lines do not carry over on the email templates.
ShomitMitra - PeerSpot reviewer
Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis
The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.
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Top Industries

By visitors reading reviews
No data available
Educational Organization
78%
Computer Software Company
5%
Manufacturing Company
2%
Financial Services Firm
1%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

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What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
What needs improvement with HubSpot Marketing Hub?
One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many...
What is your primary use case for HubSpot Marketing Hub?
I use the solution in my company for marketing and tracking leads and traffic on our website. In my company, we tracked how many traffic speeds we have on our website, all the lead generation, and ...
 

Overview

 

Sample Customers

NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld.
Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Find out what your peers are saying about Act-On Software vs. HubSpot Marketing Hub and other solutions. Updated: December 2024.
824,067 professionals have used our research since 2012.