Act-On Software Reviews

Name: Act-On Software
Brand: Act-On Software
Rating: 4.5 (7 reviews)

4.5 out of 5

7 reviews
100% willing to recommend

406 followers

What is Act-On Software?

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant level quality with everyday customer support. Act-On Software has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.

Get the Marketing Automation Buyer's Guide and find out what your peers are saying about Act-On Software, HubSpot Marketing Hub, Zift Solutions and more!

Act-On Software is the #20 ranked solution in top Marketing Automation solutions. PeerSpot users give Act-On Software an average rating of 9.0 out of 10. Act-On Software is most commonly compared to HubSpot Marketing Hub: Act-On Software vs HubSpot Marketing Hub.

Buyer's Guide

Marketing Automation

December 2024

Get the category report

Helped 831,265 peers since 2012

Featured reviews

it_user82449

Business Systems Manager at a consultancy with 501-1,000 employees

The CRM integration with Act-On is better with Salesforce and had more value for sales representatives than it did with Microsoft Dynamics CRM; that was MS CRM's downfall. Act-On Anywhere is a nice feature for general users, but the tracking in CRM is lost, and Marketing team subject lines do not carry over on the email templates.

Read full review

it_user141834

CMO with 51-200 employees

We have been on the platform for about a year now. The setup time was less than a week and we were lead scoring right away. The team at Act-on was fantastic from sales to implementation.

Read full review

it_user144420

VP, Director of Digital Innovation at a marketing services firm with 51-200 employees

Act-On is packed with features, including some that are only found on higher-priced platforms. The customer service is best-of-breed and they are constantly updating the platform and listening to their users. The price is very reasonable and their month-to-month pricing ensures they continue to earn…

Read full review

Act-On Software mindshare

As of January 2025, the mindshare of Act-On Software in the Marketing Automation category stands at 1.3%, up from 0.7% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Marketing Automation

Key learnings from peers

Last updated Jan 7, 2025

Service and Support

Act-On Software’s customer service is rated highly, with clients noting a personal, responsive approach from account representatives and customer service managers. Technical support is praised for its promptness and effectiveness, often resolving issues immediately or escalating them to the right personnel. Customers value the hands-on support, with access to abundant resources and guidance through Act-On University. Suggestions for improvements are also provided, focusing on customers' success and satisfaction.

Stability

Users indicate Act-On Software demonstrates strong stability. They report experiencing no issues with its performance. However, CRM integration requires administrators to stay vigilant regarding any impactful changes, which users find easy to manage.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our Marketing Automation Buyer's Guide for additional reliable information.