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HubSpot Marketing Hub vs Iterable comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

HubSpot Marketing Hub
Ranking in Marketing Automation
2nd
Average Rating
8.2
Number of Reviews
34
Ranking in other categories
No ranking in other categories
Iterable
Ranking in Marketing Automation
16th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 10.3%, down from 13.1% compared to the previous year. The mindshare of Iterable is 1.7%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

ShomitMitra - PeerSpot reviewer
Feb 28, 2024
Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis
We use it primarily for social media postings across 18 companies under our umbrella, scheduled email campaigns, drip campaigns, and account-based marketing. We also use it for website analysis and form creation. We've integrated it with Salesforce CRM. HubSpot collects the leads, which are then…
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pricing and Cost Advice

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."
"The solution is cheaper than its competitors."
"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"HubSpot Marketing Hub is less expensive than one of its competitors."
"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."
"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."
"Have sufficient content before signing up for the 30-day trial."
"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
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Top Industries

By visitors reading reviews
Educational Organization
76%
Computer Software Company
5%
Manufacturing Company
2%
Media Company
1%
Educational Organization
58%
Computer Software Company
9%
Financial Services Firm
6%
Wholesaler/Distributor
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
What needs improvement with HubSpot Marketing Hub?
One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many...
What is your primary use case for HubSpot Marketing Hub?
I use the solution in my company for marketing and tracking leads and traffic on our website. In my company, we tracked how many traffic speeds we have on our website, all the lead generation, and ...
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Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
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Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: October 2024.
814,649 professionals have used our research since 2012.