HubSpot Marketing Hub vs Oracle CRM comparison

HubSpot and Oracle are both solutions in the Marketing Automation category. HubSpot is ranked #2 with an average rating of 8.1, while Oracle is ranked #5 with an average rating of 7.4. HubSpot holds a 10.1% mindshare in MA, compared to Oracle’s 1.8% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 89% of Oracle users who would recommend it.

HubSpot Marketing Hub

Read 36 HubSpot Marketing Hub reviews

2,067 Views
1,137 Comparison Views

90% willing to recommend

Oracle CRM

Read 38 Oracle CRM reviews

205 Views
158 Comparison Views

89% willing to recommend

HubSpot Marketing Hub

Oracle CRM

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and HubSpot Marketing Hub compete in the CRM and marketing software category. While both have their strengths, HubSpot often stands out for its user-friendly interface and marketing capabilities, particularly for businesses focusing on digital marketing.

Features: Oracle CRM excels in integration capabilities, offering seamless synchronization with Oracle E-Business ERP, predictive analytics, and robust real-time integration tools. It is designed with a comprehensive CRM framework catering to specific industries, making it suitable for large enterprises. HubSpot Marketing Hub shines in lead nurturing, creating dynamic landing pages, and workflow automation. It provides simplified content management and easy A/B testing, making it a preferred choice for digital marketing.

Room for Improvement: Oracle CRM needs enhancements in usability and flexibility in front-end configuration, often trying to steer users towards cloud solutions due to its lack of an intuitive user interface. It also struggles with support efficiency. HubSpot Marketing Hub, on the other hand, needs refinement in analytics reporting accuracy and improving lead scoring processes. It faces occasional functional glitches and inconsistencies in notifications that could benefit from a more stable performance.

Ease of Deployment and Customer Service: Oracle CRM offers on-premises and hybrid cloud deployment models, but the setup can be complex. Its customer service covers a global audience but often lacks the desired efficiency and speed. HubSpot Marketing Hub is cloud-based, providing easier deployment with fast, user-focused customer support. Its flexibility in deployment and responsive customer service are well-regarded by users.

Pricing and ROI: Oracle CRM is considered expensive, mainly targeting large enterprises with high licensing costs, although offering cost-saving through its subscription model. Its ROI is linked to effective implementation across business processes. HubSpot Marketing Hub is priced more reasonably, appealing to a broader market, but its comprehensive features require careful financial planning. It provides significant ROI potential for businesses striving for growth in lead generation and marketing efficiency.

To learn more, read our detailed HubSpot Marketing Hub vs. Oracle CRM Report (Updated: March 2025).

Buyer's Guide

HubSpot Marketing Hub vs. Oracle CRM

March 2025

Download the complete report

Helped 842,296 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

2nd

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (9th)

Mindshare comparison

As of March 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 10.1%, down from 12.0% compared to the previous year. The mindshare of Oracle CRM is 1.8%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

ShomitMitra

Marketing Manager at Accscient

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

Read full review

Omair Bokhari

Head of IT Operations at Fatima Group

Helps business track their customers, sales leads, and opportunities

An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."

"We are now able to manage and measure content (blogs, CTAs, and landing pages)."

"The most valuable features are the reports, overall usability, and ease of use."

"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."

"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."

"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."

"HubSpot is a very helpful solution."

"HubSpot Marketing Hub has kept me updated with alerts."

More HubSpot Marketing Hub pros

"The forecasting reporting section was the most useful."

"The most important feature is the ability to assign a plan using the manual close function."

"It has a wide variety of use cases."

"CRM's performance is good, we've never faced any issues with it."

"Oracle Connect as a feature within CRM is valuable for establishing and maintaining customer relationships, enabling users to see customer details and interact graphically with relationships."

"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."

"Oracle CRM helped us better understand the customer journey."

"The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the previous year. Having this information helps me understand the size of the company better and tailor my proposals accordingly."

More Oracle CRM pros

Cons

"I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why."

"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."

"They're not the cheapest."

"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."

"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."

"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."

"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."

"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."

More HubSpot Marketing Hub cons

"I'd like to see more feature enhancements."

"The performance could be better."

"Improvements could be made in automating certain tasks, such as automatically notifying me via email when a customer has signed off on a proposal. Some of these features require payment, but including them in the basic package for smaller companies would be beneficial."

"The user interface and performance could be better."

"We noticed that sometimes it can be slow, and then we have to refresh the whole system."

"The initial setup is complex, it could be improved to be more simplified."

"Oracle CRM should improve in terms of AI capabilities and user interface design."

"The solution's mobile app needs to be enriched with more functionalities in the future."

More Oracle CRM cons

Pricing and Cost Advice

"Have sufficient content before signing up for the 30-day trial."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

"I believe an individual license costs $50 per month."

More HubSpot Marketing Hub pricing and cost advice

"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."

"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."

"Oracle is very expensive, but you have to pay to get this kind of scalability and database flexibility."

"Compared to alternative solutions Oracle CRM is expensive."

"There is a license required to use this solution. The price is reasonable for a CRM."

"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."

"Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."

"The solution is expensive."

More Oracle CRM pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.

See recommendations

842,296 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Educational Organization

78%

Computer Software Company

Manufacturing Company

Real Estate/Law Firm

Computer Software Company

13%

Financial Services Firm

12%

University

12%

Government

11%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily s...

See all answers

What is your primary use case for HubSpot Marketing Hub?

I develop email cadences, mainly to nurture existing contacts that are already in our database. I use it more for existing contact nurturing than for outreach. I also use it a lot for reporting.

See all answers

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

See all answers

Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 35% of the time

Marketo vs HubSpot Marketing Hub

Compared 35% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 13% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 7% of the time

Pardot vs HubSpot Marketing Hub

Compared 5% of the time

More HubSpot Marketing Hub Competitors

Siebel CRM vs Oracle CRM

Compared 35% of the time

SAP CRM vs Oracle CRM

Compared 34% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 12% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 10% of the time

Zoho CRM vs Oracle CRM

Compared 5% of the time

More Oracle CRM Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

March 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Oracle CRM

March 2025

Download Oracle CRM product report

Also Known As

No data available

Market2Lead

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Buyer's Guide

HubSpot Marketing Hub vs. Oracle CRM

March 2025

Free Report: HubSpot Marketing Hub vs. Oracle CRM

Find out what your peers are saying about HubSpot Marketing Hub vs. Oracle CRM and other solutions. Updated: March 2025.

DOWNLOAD NOW

842,296 professionals have used our research since 2012.

See our HubSpot Marketing Hub vs. Oracle CRM report.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.