HubSpot Marketing Hub vs Oracle CRM comparison

HubSpot and Oracle are both solutions in the Marketing Automation category. HubSpot is ranked #2 with an average rating of 8.2, while Oracle is ranked #5 with an average rating of 7.5. HubSpot holds a 10.3% mindshare in MA, compared to Oracle’s 1.1% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 89% of Oracle users who would recommend it.

HubSpot Marketing Hub

Read 34 HubSpot Marketing Hub reviews

2,503 Views
1,433 Comparison Views

90% willing to recommend

Oracle CRM

Read 38 Oracle CRM reviews

231 Views
177 Comparison Views

89% willing to recommend

HubSpot Marketing Hub

Oracle CRM

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between HubSpot Marketing Hub and Oracle CRM based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed HubSpot Marketing Hub vs. Oracle CRM Report (Updated: October 2024).

Buyer's Guide

HubSpot Marketing Hub vs. Oracle CRM

October 2024

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Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

2nd

Average Rating

8.2

Reviews Sentiment

8.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

7.5

Number of Reviews

Ranking in other categories

CRM (9th)

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 10.3%, down from 13.1% compared to the previous year. The mindshare of Oracle CRM is 1.1%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

ShomitMitra

Marketing Manager at Accscient

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

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SrinivasReddy2

Consultant at British Council

Typical configuration, no customization needed and quick to deploy

The product is straightforward to set up. There's no difficulty. It doesn't create any problems. The deployment took around four to five hours. It is a typical configuration, not customization is needed. Once we do Oracle installation, the configuration will be done based on business requirements. Customization should be done on the application. That will take around a month. CRM is integrated with ECP for data and stock-related information with respect to vendors. It is mostly integrated with other Oracle products. Moreover, the integration is easy.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."

"Their blog platform and form capabilities are very easy to use and integrate within our web site."

"As a CRM tool, it looks good."

"There are customizable templates and we can easily make the templates more dynamic."

"The tool is very stable and very reliable."

"The product's initial setup phase was pretty easy."

"Customer support is helpful and responsive."

"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."

More HubSpot Marketing Hub pros

"It is difficult to highlight the most valuable features because the system as a whole works very well for our loyal program. It is a very good system and I believe that they are the oldest loyalty system on the market. The service is very good, with many customizable options, and has a strong database to help us build our rules and point systems for the loyal program."

"The most valuable feature of Oracle CRM is the organization it provides."

"CRM's performance is good, we've never faced any issues with it."

"Oracle Connect as a feature within CRM is valuable for establishing and maintaining customer relationships, enabling users to see customer details and interact graphically with relationships."

"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."

"Oracle CRM is a versatile solution with many features and functionalities that makes it a suitable solution for many different business use cases."

"We are most comfortable with the user interface that Oracle CRM has, it is very good."

"During the demos, Oracle CRM's natural language search feature stood out to me. It departs from the traditional menu-based options, making searches more intuitive. Another significant feature is their Common Data Platform. Including an accounting package as part of the full platform was also appealing."

More Oracle CRM pros

Cons

"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."

"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."

"The solution is not recommended for launching investment."

"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."

"The way the staff uses the system sometimes leads to processes not being followed."

"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."

"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."

"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."

More HubSpot Marketing Hub cons

"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."

"In the planning area in order to calculate commissions the function could be improved. Currently, we are not using that functionality because it is very basic."

"It’s complex to customize the tool."

"Oracle CRM should improve in terms of AI capabilities and user interface design."

"The cost can be a bit more expensive compared to other options."

"Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays."

"The licensing is expensive."

"We noticed that sometimes it can be slow, and then we have to refresh the whole system."

More Oracle CRM cons

Pricing and Cost Advice

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"The solution is cheaper than its competitors."

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"Have sufficient content before signing up for the 30-day trial."

"I believe an individual license costs $50 per month."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

More HubSpot Marketing Hub pricing and cost advice

"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."

"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."

"The product's pricing is manageable and flexible."

"There are licenses needed to use this solution and they are managed by our product team."

"The licensing is on a yearly basis."

"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."

"It is not cheap. It is more suitable for big companies."

"Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."

More Oracle CRM pricing and cost advice

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Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.

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816,406 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Educational Organization

77%

Computer Software Company

Manufacturing Company

Media Company

Computer Software Company

15%

Financial Services Firm

11%

University

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many...

See all answers

What is your primary use case for HubSpot Marketing Hub?

I use the solution in my company for marketing and tracking leads and traffic on our website. In my company, we tracked how many traffic speeds we have on our website, all the lead generation, and ...

See all answers

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

See all answers

Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 41% of the time

Marketo vs HubSpot Marketing Hub

Compared 36% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 13% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 6% of the time

Zift Solutions vs HubSpot Marketing Hub

Compared 5% of the time

More HubSpot Marketing Hub Competitors

SAP CRM vs Oracle CRM

Compared 35% of the time

Siebel CRM vs Oracle CRM

Compared 34% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 12% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 11% of the time

Zoho CRM vs Oracle CRM

Compared 4% of the time

More Oracle CRM Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

November 2024

Download HubSpot Marketing Hub product report

Buyer's Guide

Oracle CRM

November 2024

Download Oracle CRM product report

Also Known As

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Market2Lead

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HubSpot

Oracle

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Buyer's Guide

HubSpot Marketing Hub vs. Oracle CRM

October 2024

Free Report: HubSpot Marketing Hub vs. Oracle CRM

Find out what your peers are saying about HubSpot Marketing Hub vs. Oracle CRM and other solutions. Updated: October 2024.

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816,406 professionals have used our research since 2012.

See our HubSpot Marketing Hub vs. Oracle CRM report.

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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.