HubSpot Marketing Hub vs Oracle CRM comparison

HubSpot and Oracle are both solutions in the Marketing Automation category. HubSpot is ranked #2 with an average rating of 8.3, while Oracle is ranked #5 with an average rating of 8.0. HubSpot holds a 8.9% mindshare in MA, compared to Oracle’s 2.2% mindshare. Additionally, 91% of HubSpot users are willing to recommend the solution, compared to 90% of Oracle users who would recommend it.

HubSpot Marketing Hub

Read 39 HubSpot Marketing Hub reviews

1,497 Views
1,452 Comparison Views

91% willing to recommend

Oracle CRM

Read 41 Oracle CRM reviews

2,060 Views
391 Comparison Views

90% willing to recommend

HubSpot Marketing Hub

Oracle CRM

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and HubSpot Marketing Hub compete in the CRM and marketing software category. While both have their strengths, HubSpot often stands out for its user-friendly interface and marketing capabilities, particularly for businesses focusing on digital marketing.

Features: Oracle CRM excels in integration capabilities, offering seamless synchronization with Oracle E-Business ERP, predictive analytics, and robust real-time integration tools. It is designed with a comprehensive CRM framework catering to specific industries, making it suitable for large enterprises. HubSpot Marketing Hub shines in lead nurturing, creating dynamic landing pages, and workflow automation. It provides simplified content management and easy A/B testing, making it a preferred choice for digital marketing.

Room for Improvement: Oracle CRM needs enhancements in usability and flexibility in front-end configuration, often trying to steer users towards cloud solutions due to its lack of an intuitive user interface. It also struggles with support efficiency. HubSpot Marketing Hub, on the other hand, needs refinement in analytics reporting accuracy and improving lead scoring processes. It faces occasional functional glitches and inconsistencies in notifications that could benefit from a more stable performance.

Ease of Deployment and Customer Service: Oracle CRM offers on-premises and hybrid cloud deployment models, but the setup can be complex. Its customer service covers a global audience but often lacks the desired efficiency and speed. HubSpot Marketing Hub is cloud-based, providing easier deployment with fast, user-focused customer support. Its flexibility in deployment and responsive customer service are well-regarded by users.

Pricing and ROI: Oracle CRM is considered expensive, mainly targeting large enterprises with high licensing costs, although offering cost-saving through its subscription model. Its ROI is linked to effective implementation across business processes. HubSpot Marketing Hub is priced more reasonably, appealing to a broader market, but its comprehensive features require careful financial planning. It provides significant ROI potential for businesses striving for growth in lead generation and marketing efficiency.

To learn more, read our detailed HubSpot Marketing Hub vs. Oracle CRM Report (Updated: December 2025).

Buyer's Guide

HubSpot Marketing Hub vs. Oracle CRM

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

7.1

HubSpot Marketing Hub offers significant ROI through efficient campaign tracking, email testing, and improved cost savings for all company sizes.

Sentiment score

4.5

Oracle CRM users report improved efficiency and cost savings, though exact ROI varies and is often user-reported.

This enables marketing and campaign managers to perform tasks directly within the system rather than relying on technical support, leading to cost savings, efficiency, and faster time to market.

JenniferGeisler

Guild Member at Invictus Growth Partners

We set up every email so that 20% goes out with version A, 20% goes out with version B, and then it will on its own decide the winner and send the remaining 60% to whichever one is the winner.

MenachemPritzker3

Head of Growth at VinciWorks

From my personal experience, just having one or two people working on HubSpot Marketing Hub compared to other organizations I've been in that have multiple people definitely provides ROI.

Trent Conley

Head of Marketing at a tech company with 51-200 employees

For more quotes and insights, download the HubSpot Marketing Hub report

No quotes available

For more quotes and insights, download the Oracle CRM report

Customer Service

Sentiment score

7.0

HubSpot Marketing Hub's support is responsive and knowledgeable, though some users desire deeper solutions and faster response times.

Sentiment score

6.2

Oracle CRM's customer support is praised for availability but criticized for slow responses and inconsistent issue resolution.

We’ve had a lot of calls with them, and they were very supportive and responsive.

Xx Ee

Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees

There's also a really great academy that I use often, both for my own education and as kind of a starting point for any new employees that I hire to make sure that they're up to speed.

MenachemPritzker3

Head of Growth at VinciWorks

Frequently, support is unable to provide meaningful solutions or directions.

Trent Conley

Head of Marketing at a tech company with 51-200 employees

For more quotes and insights, download the HubSpot Marketing Hub report

No quotes available

For more quotes and insights, download the Oracle CRM report

Scalability Issues

Sentiment score

6.9

HubSpot scales well for various business sizes but faces high costs and integration challenges with non-Salesforce tools.

Sentiment score

7.3

Oracle CRM is scalable, adaptable for varying business needs, but on-premises setups may need additional investments for infrastructure.

I have never encountered a scaling issue with HubSpot Marketing Hub; it has transitioned from a small to medium-sized offering to more enterprise-class capabilities without issues.

JenniferGeisler

Guild Member at Invictus Growth Partners

For more quotes and insights, download the HubSpot Marketing Hub report

No quotes available

For more quotes and insights, download the Oracle CRM report

Stability Issues

Sentiment score

7.2

HubSpot Marketing Hub is mostly stable and reliable, despite occasional glitches, rare downtime, and some metric update delays.

Sentiment score

7.5

Oracle CRM is highly rated for stability, despite installation challenges and minor glitches that don't affect operations significantly.

There are instances when services are down, affecting emails or report production.

Trent Conley

Head of Marketing at a tech company with 51-200 employees

For more quotes and insights, download the HubSpot Marketing Hub report

We haven't really had any technical challenges with Oracle CRM.

reviewer2114835

Information Security Executive at a comms service provider with 1,001-5,000 employees

Regarding the stability of Oracle CRM, nobody is facing any major issues in terms of infrastructure problems whether it is Oracle CRM, Salesforce, or SAP CRM; they are all the same, especially with cloud-based SaaS.

reviewer2758776

IT Consultant at a tech services company with 51-200 employees

For more quotes and insights, download the Oracle CRM report

Room For Improvement

Users request improved reporting, analytics, integrations, and usability in HubSpot, along with enhanced AI features and cost reduction.

Oracle CRM struggles with outdated UI, slow performance, integration issues, high costs, and inadequate support, needing significant enhancements.

There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test email is sent.

Trent Conley

Head of Marketing at a tech company with 51-200 employees

The biggest thing HubSpot Marketing Hub needs to improve is to keep up with trends and continue innovating around AI to make their platform smarter and more effective.

JenniferGeisler

Guild Member at Invictus Growth Partners

It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why.

MenachemPritzker3

Head of Growth at VinciWorks

For more quotes and insights, download the HubSpot Marketing Hub report

It could be improved with better quality for response time and empathy with the client's operations.

reviewer2758776

IT Consultant at a tech services company with 51-200 employees

It's already integrated into our environment, so moving to something else will require a massive investment and change in strategy that we as an organization are not prepared to embark on just yet.

reviewer2114835

Information Security Executive at a comms service provider with 1,001-5,000 employees

The AI feature needs improvement.

Erick Kathurima

CIO at Clarinox Technologies

For more quotes and insights, download the Oracle CRM report

Setup Cost

HubSpot Marketing Hub offers mid-range pricing with various packages, including a free version, suitable for growing enterprises.

Oracle CRM is costly, best for top-tier companies, with scalable pricing and possible discounts on long-term contracts.

It's on the expensive side of things, but the value you get out of that is great.

Xx Ee

Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees

I believe pricing has to be negotiated, and it is important to manage contacts carefully since extra charges can occur with exceeding certain limits.

JenniferGeisler

Guild Member at Invictus Growth Partners

For more quotes and insights, download the HubSpot Marketing Hub report

No quotes available

For more quotes and insights, download the Oracle CRM report

Valuable Features

HubSpot Marketing Hub streamlines marketing tasks with seamless automation, CRM integration, and analytics, ideal for small to medium businesses.

Oracle CRM offers customizable, cloud-based solutions with robust integrations, praised for stability, scalability, and comprehensive CRM functionalities.

From an overview, I can simply see my pipeline, and on a granular level, I can see what sort of open rates, click rates, delivery rates are coming.

Xx Ee

Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees

When discussing campaign performances or strategic planning, it's easy to very quickly pull up the data and display it in an easily digestible form to help make my point and make more data-driven decisions.

MenachemPritzker3

Head of Growth at VinciWorks

This customization allows us to resonate better with our buyers, yielding a higher return on investment due to increased response and engagement rates.

JenniferGeisler

Guild Member at Invictus Growth Partners

For more quotes and insights, download the HubSpot Marketing Hub report

The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform.

reviewer2758776

IT Consultant at a tech services company with 51-200 employees

It is very much tied closely with sales forecasting, growth, the reporting and decision-making process.

reviewer2114835

Information Security Executive at a comms service provider with 1,001-5,000 employees

The solution serves end-to-end customer relationship management which includes sales cloud, e-commerce cloud, and marketing cloud.

Erick Kathurima

CIO at Clarinox Technologies

For more quotes and insights, download the Oracle CRM report

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

2nd

Average Rating

8.2

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

CRM (6th)

Mindshare comparison

As of January 2026, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 8.9%, down from 9.3% compared to the previous year. The mindshare of Oracle CRM is 2.2%, up from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
HubSpot Marketing Hub	8.9%
Oracle CRM	2.2%
Other	88.9%

Marketing Automation

Featured Reviews

Xx Ee

Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees

Has supported marketing and sales alignment while leaving room for better customization options

I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.

Read full review

reviewer2758776

IT Consultant at a tech services company with 51-200 employees

Has improved process coverage and integration while offering strong analytics and user experience

The analytics and reporting functionalities of Oracle CRM are good. I would rate them eight to nine out of ten, but it slightly falls behind Salesforce, which is much more advanced in terms of meeting the process and analytics part. The integration of Oracle CRM with other Oracle applications is seamless; that's not a problem at all. The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform. The multichannel service support has an impact on my customer service operations.

Read full review

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Top Industries

By visitors reading reviews

Computer Software Company

22%

Manufacturing Company

13%

Educational Organization

Outsourcing Company

University

13%

Financial Services Firm

12%

Manufacturing Company

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	6
Large Enterprise	11

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	22

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

The biggest thing HubSpot Marketing Hub needs to improve is to keep up with trends and continue innovating around AI to make their platform smarter and more effective. I would like to see HubSpot M...

See all answers

What is your primary use case for HubSpot Marketing Hub?

My main use case for HubSpot Marketing Hub is primarily for our website and all of our demand generation. A specific example of how I use it for demand generation and our website is that we have us...

See all answers

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

Oracle CRM's technical support is not that great sometimes. It could be improved with better quality for response time and empathy with the client's operations. When a client asks for any support, ...

See all answers

Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 37% of the time

Marketo vs HubSpot Marketing Hub

Compared 34% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 6% of the time

Pardot vs HubSpot Marketing Hub

Compared 6% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 4% of the time

More HubSpot Marketing Hub Competitors

SAP CRM vs Oracle CRM

Compared 17% of the time

Siebel CRM vs Oracle CRM

Compared 16% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 14% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 13% of the time

Oracle Eloqua vs Oracle CRM

Compared 7% of the time

More Oracle CRM Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

December 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Oracle CRM

December 2025

Download Oracle CRM product report

Also Known As

No data available

Market2Lead

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Buyer's Guide

HubSpot Marketing Hub vs. Oracle CRM

December 2025

Free Report: HubSpot Marketing Hub vs. Oracle CRM

Find out what your peers are saying about HubSpot Marketing Hub vs. Oracle CRM and other solutions. Updated: December 2025.

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