HubSpot Marketing Hub vs Oracle CRM comparison

HubSpot and Oracle are both solutions in the Marketing Automation category. HubSpot is ranked #2 with an average rating of 8.2, while Oracle is ranked #5 with an average rating of 7.5. HubSpot holds a 10.3% mindshare in MA, compared to Oracle’s 1.1% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 89% of Oracle users who would recommend it.

HubSpot Marketing Hub

Read 34 HubSpot Marketing Hub reviews

2,503 Views
1,433 Comparison Views

90% willing to recommend

Oracle CRM

Read 38 Oracle CRM reviews

231 Views
177 Comparison Views

89% willing to recommend

HubSpot Marketing Hub

Oracle CRM

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Executive Summary

We performed a comparison between HubSpot Marketing Hub and Oracle CRM based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed HubSpot Marketing Hub vs. Oracle CRM Report (Updated: October 2024).

Buyer's Guide

HubSpot Marketing Hub vs. Oracle CRM

October 2024

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Helped 814,649 peers since 2012

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

2nd

Average Rating

8.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Number of Reviews

Ranking in other categories

CRM (9th)

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 10.3%, down from 13.1% compared to the previous year. The mindshare of Oracle CRM is 1.1%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

ShomitMitra

Marketing Manager at Accscient

Feb 28, 2024

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

We use it primarily for social media postings across 18 companies under our umbrella, scheduled email campaigns, drip campaigns, and account-based marketing. We also use it for website analysis and form creation. We've integrated it with Salesforce CRM. HubSpot collects the leads, which are then…

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SrinivasReddy2

Consultant at British Council

May 2, 2024

Typical configuration, no customization needed and quick to deploy

For CRM, my company mostly uses it for automated placement, with requests to the customer endpoint. Customers will place their product orders through the CRM portal. I work on the technical side, managing servers and applications. I handle integrations The user interface could be better. It's…

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Very user-friendly."

"The product's initial setup phase was pretty easy."

"HubSpot is a very helpful solution."

"Technical support is helpful and responsive."

"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."

"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."

"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."

"The most valuable features are the reports, overall usability, and ease of use."

More HubSpot Marketing Hub pros

"During the demos, Oracle CRM's natural language search feature stood out to me. It departs from the traditional menu-based options, making searches more intuitive. Another significant feature is their Common Data Platform. Including an accounting package as part of the full platform was also appealing."

"The product is straightforward to set up. There's no difficulty."

"It is difficult to highlight the most valuable features because the system as a whole works very well for our loyal program. It is a very good system and I believe that they are the oldest loyalty system on the market. The service is very good, with many customizable options, and has a strong database to help us build our rules and point systems for the loyal program."

"Oracle CRM integrates seamlessly because it's an end-to-end solution."

"The solution is scalable."

"The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the previous year. Having this information helps me understand the size of the company better and tailor my proposals accordingly."

"Oracle CRM is a versatile solution with many features and functionalities that makes it a suitable solution for many different business use cases."

"Oracle Connect as a feature within CRM is valuable for establishing and maintaining customer relationships, enabling users to see customer details and interact graphically with relationships."

More Oracle CRM pros

Cons

"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."

"They're not the cheapest."

"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."

"Increase the CRM size for sole proprietors before increasing the fee."

"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."

"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."

"The product is not cheap."

"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."

More HubSpot Marketing Hub cons

"The user interface could be better. It's currently running on an older Java UI format, which could be upgraded to Fiori."

"The performance could be better."

"The interface could be more user friendly. It is currently not intuitive, and it can be better. The onboarding process for the end users of this solution could be easier, and there should be a few more things for user knowledge and training. It takes a lot of technical knowledge to get used to it."

"In the planning area in order to calculate commissions the function could be improved. Currently, we are not using that functionality because it is very basic."

"An improvement would be to lower the price of the license."

"Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round. Therefore, we have to go through another round."

"Improvements could be made in automating certain tasks, such as automatically notifying me via email when a customer has signed off on a proposal. Some of these features require payment, but including them in the basic package for smaller companies would be beneficial."

"Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays."

More Oracle CRM cons

Pricing and Cost Advice

"The solution is cheaper than its competitors."

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

"I believe an individual license costs $50 per month."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"Have sufficient content before signing up for the 30-day trial."

More HubSpot Marketing Hub pricing and cost advice

"Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."

"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."

"On a scale of one to ten, where one is cheap, and ten is expensive, I rate the pricing a twelve. Oracle CRM is on the expensive side."

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

"Oracle is very expensive, but you have to pay to get this kind of scalability and database flexibility."

"There is a license required to use this solution. The price is reasonable for a CRM."

"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."

"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."

More Oracle CRM pricing and cost advice

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814,649 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Educational Organization

76%

Computer Software Company

Manufacturing Company

Media Company

Computer Software Company

14%

University

11%

Financial Services Firm

11%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many...

See all answers

What is your primary use case for HubSpot Marketing Hub?

I use the solution in my company for marketing and tracking leads and traffic on our website. In my company, we tracked how many traffic speeds we have on our website, all the lead generation, and ...

See all answers

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

See all answers

Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 41% of the time

Marketo vs HubSpot Marketing Hub

Compared 36% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 13% of the time

Zift Solutions vs HubSpot Marketing Hub

Compared 5% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 5% of the time

More HubSpot Marketing Hub Competitors

SAP CRM vs Oracle CRM

Compared 35% of the time

Siebel CRM vs Oracle CRM

Compared 33% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 12% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 11% of the time

Zoho CRM vs Oracle CRM

Compared 4% of the time

More Oracle CRM Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

October 2024

Download HubSpot Marketing Hub product report

Buyer's Guide

Oracle CRM

October 2024

Download Oracle CRM product report

Also Known As

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Market2Lead

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HubSpot

Oracle

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Buyer's Guide

HubSpot Marketing Hub vs. Oracle CRM

October 2024

Free Report: HubSpot Marketing Hub vs. Oracle CRM

Find out what your peers are saying about HubSpot Marketing Hub vs. Oracle CRM and other solutions. Updated: October 2024.

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