HubSpot Marketing Hub vs Oracle CRM comparison

HubSpot and Oracle are both solutions in the Marketing Automation category. HubSpot is ranked #2 with an average rating of 8.1, while Oracle is ranked #5 with an average rating of 7.5. HubSpot holds a 9.5% mindshare in MA, compared to Oracle’s 1.6% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 89% of Oracle users who would recommend it.

HubSpot Marketing Hub

Read 35 HubSpot Marketing Hub reviews

2,210 Views
1,243 Comparison Views

90% willing to recommend

Oracle CRM

Read 38 Oracle CRM reviews

211 Views
169 Comparison Views

89% willing to recommend

HubSpot Marketing Hub

Oracle CRM

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Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and HubSpot Marketing Hub compete in the CRM and marketing software category. While both have their strengths, HubSpot often stands out for its user-friendly interface and marketing capabilities, particularly for businesses focusing on digital marketing.

Features: Oracle CRM excels in integration capabilities, offering seamless synchronization with Oracle E-Business ERP, predictive analytics, and robust real-time integration tools. It is designed with a comprehensive CRM framework catering to specific industries, making it suitable for large enterprises. HubSpot Marketing Hub shines in lead nurturing, creating dynamic landing pages, and workflow automation. It provides simplified content management and easy A/B testing, making it a preferred choice for digital marketing.

Room for Improvement: Oracle CRM needs enhancements in usability and flexibility in front-end configuration, often trying to steer users towards cloud solutions due to its lack of an intuitive user interface. It also struggles with support efficiency. HubSpot Marketing Hub, on the other hand, needs refinement in analytics reporting accuracy and improving lead scoring processes. It faces occasional functional glitches and inconsistencies in notifications that could benefit from a more stable performance.

Ease of Deployment and Customer Service: Oracle CRM offers on-premises and hybrid cloud deployment models, but the setup can be complex. Its customer service covers a global audience but often lacks the desired efficiency and speed. HubSpot Marketing Hub is cloud-based, providing easier deployment with fast, user-focused customer support. Its flexibility in deployment and responsive customer service are well-regarded by users.

Pricing and ROI: Oracle CRM is considered expensive, mainly targeting large enterprises with high licensing costs, although offering cost-saving through its subscription model. Its ROI is linked to effective implementation across business processes. HubSpot Marketing Hub is priced more reasonably, appealing to a broader market, but its comprehensive features require careful financial planning. It provides significant ROI potential for businesses striving for growth in lead generation and marketing efficiency.

To learn more, read our detailed HubSpot Marketing Hub vs. Oracle CRM Report (Updated: January 2025).

Buyer's Guide

HubSpot Marketing Hub vs. Oracle CRM

January 2025

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Helped 832,138 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

2nd

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (9th)

Mindshare comparison

As of February 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.5%, down from 12.0% compared to the previous year. The mindshare of Oracle CRM is 1.6%, up from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

ShomitMitra

Marketing Manager at Accscient

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

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Omair Bokhari

Head of IT Operations at Fatima Group

Helps business track their customers, sales leads, and opportunities

An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"There are customizable templates and we can easily make the templates more dynamic."

"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."

"HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality."

"It has eased managing the sales team and the sales journey right from setting up appointments."

"Their blog platform and form capabilities are very easy to use and integrate within our web site."

"Technical support is helpful and responsive."

"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."

"We are now able to manage and measure content (blogs, CTAs, and landing pages)."

More HubSpot Marketing Hub pros

"Oracle CRM is very, very stable, one of the most stable products I've used in my career, and doesn't require much maintenance."

"It has a wide variety of use cases."

"It's very easy to find any customer-related data."

"Everything related to insights and dashboards is valuable. It is great for tracking all the effort and generating reports."

"We are most comfortable with the user interface that Oracle CRM has, it is very good."

"It is one of the most proficient CRM tools out there. It is comprehensive and scalable. It covers most of the CRM activities, business lines, and business requirements."

"The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the previous year. Having this information helps me understand the size of the company better and tailor my proposals accordingly."

"It helps our company interact with our customers, track leads and opportunities, determine how many opportunities are transferred into actual sales, and other such areas."

More Oracle CRM pros

Cons

"There are issues with the consistency of notifications."

"HubSpot’s scoring is not good."

"One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels."

"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."

"They're not the cheapest."

"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."

"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."

"While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows."

More HubSpot Marketing Hub cons

"The licensing is expensive."

"With Oracle CRM, people report some usual downtime and frequent outages."

"It’s complex to customize the tool."

"The initial setup is complex, it could be improved to be more simplified."

"Getting technical support from Oracle involved going through commercial layers, which could sometimes cause delays. The attention received depended on the client's status and spending with Oracle. Clients with significant spending received global attention and a corporate account manager, while those with lower spending had to work with a local account manager, which wasn't always beneficial. This process could lead to delays in getting technical issues resolved. I am not satisfied with its support."

"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."

"The performance could be better."

"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."

More Oracle CRM cons

Pricing and Cost Advice

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"The solution is cheaper than its competitors."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"I believe an individual license costs $50 per month."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"Have sufficient content before signing up for the 30-day trial."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

More HubSpot Marketing Hub pricing and cost advice

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

"It is not cheap. It is more suitable for big companies."

"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."

"The solution is expensive."

"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."

"There are licenses needed to use this solution and they are managed by our product team."

More Oracle CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

79%

Computer Software Company

Manufacturing Company

Media Company

Computer Software Company

14%

Financial Services Firm

11%

University

10%

Government

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows. These workflows, essential for any marketing automation tool, lack som...

See all answers

What is your primary use case for HubSpot Marketing Hub?

My company was originally using Marketo and recently shifted to HubSpot Marketing Hub. We are in the process of using this solution mainly due to its ease of use and customer care service. I work a...

See all answers

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

See all answers

Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 38% of the time

Marketo vs HubSpot Marketing Hub

Compared 37% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 16% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 10% of the time

More HubSpot Marketing Hub Competitors

Siebel CRM vs Oracle CRM

Compared 37% of the time

SAP CRM vs Oracle CRM

Compared 36% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 10% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 10% of the time

Zoho CRM vs Oracle CRM

Compared 4% of the time

More Oracle CRM Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

January 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Oracle CRM

January 2025

Download Oracle CRM product report

Also Known As

No data available

Market2Lead

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Buyer's Guide

HubSpot Marketing Hub vs. Oracle CRM

January 2025

Free Report: HubSpot Marketing Hub vs. Oracle CRM

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