HubSpot Marketing Hub vs Oracle CRM comparison

HubSpot and Oracle are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.2, while Oracle is ranked #5 with an average rating of 7.4. HubSpot holds a 9.4% mindshare in MA, compared to Oracle’s 1.9% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 89% of Oracle users who would recommend it.

HubSpot Marketing Hub

Read 37 HubSpot Marketing Hub reviews

1,903 Views
1,073 Comparison Views

90% willing to recommend

Oracle CRM

Read 38 Oracle CRM reviews

202 Views
154 Comparison Views

89% willing to recommend

HubSpot Marketing Hub

Oracle CRM

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and HubSpot Marketing Hub compete in the CRM and marketing software category. While both have their strengths, HubSpot often stands out for its user-friendly interface and marketing capabilities, particularly for businesses focusing on digital marketing.

Features: Oracle CRM excels in integration capabilities, offering seamless synchronization with Oracle E-Business ERP, predictive analytics, and robust real-time integration tools. It is designed with a comprehensive CRM framework catering to specific industries, making it suitable for large enterprises. HubSpot Marketing Hub shines in lead nurturing, creating dynamic landing pages, and workflow automation. It provides simplified content management and easy A/B testing, making it a preferred choice for digital marketing.

Room for Improvement: Oracle CRM needs enhancements in usability and flexibility in front-end configuration, often trying to steer users towards cloud solutions due to its lack of an intuitive user interface. It also struggles with support efficiency. HubSpot Marketing Hub, on the other hand, needs refinement in analytics reporting accuracy and improving lead scoring processes. It faces occasional functional glitches and inconsistencies in notifications that could benefit from a more stable performance.

Ease of Deployment and Customer Service: Oracle CRM offers on-premises and hybrid cloud deployment models, but the setup can be complex. Its customer service covers a global audience but often lacks the desired efficiency and speed. HubSpot Marketing Hub is cloud-based, providing easier deployment with fast, user-focused customer support. Its flexibility in deployment and responsive customer service are well-regarded by users.

Pricing and ROI: Oracle CRM is considered expensive, mainly targeting large enterprises with high licensing costs, although offering cost-saving through its subscription model. Its ROI is linked to effective implementation across business processes. HubSpot Marketing Hub is priced more reasonably, appealing to a broader market, but its comprehensive features require careful financial planning. It provides significant ROI potential for businesses striving for growth in lead generation and marketing efficiency.

To learn more, read our detailed HubSpot Marketing Hub vs. Oracle CRM Report (Updated: April 2025).

Buyer's Guide

HubSpot Marketing Hub vs. Oracle CRM

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

3rd

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (9th)

Mindshare comparison

As of April 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.4%, down from 11.9% compared to the previous year. The mindshare of Oracle CRM is 1.9%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

ShomitMitra

Marketing Manager at Accscient

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

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Omair Bokhari

Head of IT Operations at Fatima Group

Helps business track their customers, sales leads, and opportunities

An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."

"HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage."

"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."

"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."

"I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4"

"We are now able to manage and measure content (blogs, CTAs, and landing pages)."

"Very user-friendly."

"The product has the most valuable enterprise features."

More HubSpot Marketing Hub pros

"It's very easy to find any customer-related data."

"Oracle CRM is a stable solution."

"It has a wide variety of use cases."

"During the demos, Oracle CRM's natural language search feature stood out to me. It departs from the traditional menu-based options, making searches more intuitive. Another significant feature is their Common Data Platform. Including an accounting package as part of the full platform was also appealing."

"Oracle CRM is very, very stable, one of the most stable products I've used in my career, and doesn't require much maintenance."

"Everything related to insights and dashboards is valuable. It is great for tracking all the effort and generating reports."

"We are most comfortable with the user interface that Oracle CRM has, it is very good."

"The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the previous year. Having this information helps me understand the size of the company better and tailor my proposals accordingly."

More Oracle CRM pros

Cons

"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."

"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."

"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."

"The solution is not recommended for launching investment."

"The search and questions aren't as intuitive as I would expect from a platform like this."

"While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows."

"The way the staff uses the system sometimes leads to processes not being followed."

"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."

More HubSpot Marketing Hub cons

"A specialized team is required for managing Oracle, which is extra overhead for the customer."

"The cost can be a bit more expensive compared to other options."

"Though Oracle CRM's support has a good reaction time, it needs to be better."

"The product is complicated to use for new users."

"An improvement would be to lower the price of the license."

"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."

"I'd like to see more feature enhancements."

"The one thing that I hate about it is when you pay for services for a certain amount of time, the service ends just before it should be over. For example, I may pay for a month of service, but it will tell me the service is over before the month ends."

More Oracle CRM cons

Pricing and Cost Advice

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"Have sufficient content before signing up for the 30-day trial."

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

More HubSpot Marketing Hub pricing and cost advice

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"There are licenses needed to use this solution and they are managed by our product team."

"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."

"The product’s pricing is very high."

"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."

"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."

More Oracle CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

77%

Computer Software Company

Manufacturing Company

Real Estate/Law Firm

Computer Software Company

13%

Financial Services Firm

12%

University

12%

Government

12%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

HubSpot doesn't have the custom sync restriction for records flowing through Salesforce to HubSpot. Everything needs to be custom-coded on the Salesforce end and that can be challenging as changes ...

See all answers

What is your primary use case for HubSpot Marketing Hub?

I develop email cadences, mainly to nurture existing contacts that are already in our database. I use it more for existing contact nurturing than for outreach. I also use it a lot for reporting.

See all answers

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

See all answers

Comparisons

Marketo vs HubSpot Marketing Hub

Compared 37% of the time

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 36% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 14% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 8% of the time

Pardot vs HubSpot Marketing Hub

Compared 5% of the time

More HubSpot Marketing Hub Competitors

Siebel CRM vs Oracle CRM

Compared 35% of the time

SAP CRM vs Oracle CRM

Compared 32% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 13% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 11% of the time

Zoho CRM vs Oracle CRM

Compared 5% of the time

More Oracle CRM Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

April 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Oracle CRM

March 2025

Download Oracle CRM product report

Also Known As

No data available

Market2Lead

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Buyer's Guide

HubSpot Marketing Hub vs. Oracle CRM

April 2025

Free Report: HubSpot Marketing Hub vs. Oracle CRM

Find out what your peers are saying about HubSpot Marketing Hub vs. Oracle CRM and other solutions. Updated: April 2025.

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