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HubSpot Marketing Hub vs Oracle CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Marketing Hub
Ranking in Marketing Automation
2nd
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
35
Ranking in other categories
No ranking in other categories
Oracle CRM
Ranking in Marketing Automation
5th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
38
Ranking in other categories
CRM (9th)
 

Mindshare comparison

As of February 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.5%, down from 12.0% compared to the previous year. The mindshare of Oracle CRM is 1.6%, up from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

ShomitMitra - PeerSpot reviewer
Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis
The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.
Omair Bokhari - PeerSpot reviewer
Helps business track their customers, sales leads, and opportunities
An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."
"The solution helps me to structure and track marketing and sales emails."
"The most valuable features are the reports, overall usability, and ease of use."
"It's my understanding that the initial setup is a straightforward process."
"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."
"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"There are customizable templates and we can easily make the templates more dynamic."
"As a CRM tool, it looks good."
"The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the previous year. Having this information helps me understand the size of the company better and tailor my proposals accordingly."
"It has a wide variety of use cases."
"I find the reporting features impactful."
"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."
"Oracle CRM is a versatile solution with many features and functionalities that makes it a suitable solution for many different business use cases."
"The product is straightforward to set up. There's no difficulty."
"During the demos, Oracle CRM's natural language search feature stood out to me. It departs from the traditional menu-based options, making searches more intuitive. Another significant feature is their Common Data Platform. Including an accounting package as part of the full platform was also appealing."
"Everything related to insights and dashboards is valuable. It is great for tracking all the effort and generating reports."
 

Cons

"The search and questions aren't as intuitive as I would expect from a platform like this."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"They're not the cheapest."
"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."
"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."
"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."
"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays."
"Oracle CRM should improve in terms of AI capabilities and user interface design."
"With Oracle CRM, people report some usual downtime and frequent outages."
"I would like to see the UI improved ."
"The initial setup is complex, it could be improved to be more simplified."
"The one thing that I hate about it is when you pay for services for a certain amount of time, the service ends just before it should be over. For example, I may pay for a month of service, but it will tell me the service is over before the month ends."
"Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round. Therefore, we have to go through another round."
"The solution's mobile app needs to be enriched with more functionalities in the future."
 

Pricing and Cost Advice

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."
"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
"I believe an individual license costs $50 per month."
"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."
"Have sufficient content before signing up for the 30-day trial."
"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"There is a license required to use this solution. The price is reasonable for a CRM."
"The solution is expensive."
"The product’s pricing is very high."
"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."
"The licensing is on a yearly basis."
"Compared to alternative solutions Oracle CRM is expensive."
"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."
"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."
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Top Industries

By visitors reading reviews
Educational Organization
79%
Computer Software Company
5%
Manufacturing Company
2%
Financial Services Firm
1%
Computer Software Company
14%
University
11%
Financial Services Firm
11%
Government
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
What needs improvement with HubSpot Marketing Hub?
While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows. These workflows, essential for any marketing automation tool, lack som...
What is your primary use case for HubSpot Marketing Hub?
My company was originally using Marketo and recently shifted to HubSpot Marketing Hub. We are in the process of using this solution mainly due to its ease of use and customer care service. I work a...
What do you like most about Oracle CRM?
The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...
What is your experience regarding pricing and costs for Oracle CRM?
The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.
What needs improvement with Oracle CRM?
Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.
 

Also Known As

No data available
Market2Lead
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
Find out what your peers are saying about HubSpot Marketing Hub vs. Oracle CRM and other solutions. Updated: January 2025.
837,501 professionals have used our research since 2012.