HubSpot Marketing Hub vs SAP Marketing Cloud comparison

HubSpot and SAP are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.1, while SAP is ranked #8 with an average rating of 7.0. HubSpot holds a 9.2% mindshare in MA, compared to SAP’s 5.3% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 100% of SAP users who would recommend it.

HubSpot Marketing Hub

Read 37 HubSpot Marketing Hub reviews

1,185 Views
1,173 Comparison Views

90% willing to recommend

SAP Marketing Cloud

Read 1 SAP Marketing Cloud review

544 Views
419 Comparison Views

100% willing to recommend

HubSpot Marketing Hub

SAP Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between HubSpot Marketing Hub and SAP Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: June 2025).

Buyer's Guide

Marketing Automation

June 2025

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Helped 861,524 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

3rd

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP Marketing Cloud

Ranking in Marketing Automation

8th

Average Rating

7.0

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

Marketing Resource Management (1st)

Mindshare comparison

As of July 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.2%, down from 10.8% compared to the previous year. The mindshare of SAP Marketing Cloud is 5.3%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Sadiq H

Campaign Specialist at a computer software company with 1,001-5,000 employees

Useful for drip campaigns, social media, and marketing automation

I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4 The tool has built-in tools for creating marketing automation flows. I don't need other tools for this. The interface has improved, with dropdowns now on the left side toolbar. It's easier to use and access. Reporting is faster now. I can get lists in my Gmail within minutes. Creating properties and automation for smart content is easier, too. I can use smart tokens in subject lines now, which is impressive.

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Srini-Dhanaraj

Founder & CEO at imfine.club

Used for customer segmentation and campaign management but have slow email response

Deployment is not complex and takes six to eight weeks. You need to understand what exactly it entails. The customer is the client, the business that will use and benefit from the software. We need to understand their business processes, particularly how they want to build the customer profile. Once we understand that, we may need to integrate with various source systems where interactions occur. For example, a customer may purchase many products through Amazon, and the client may want to integrate data from these Amazon transactions to understand the customer's buying patterns. This is a typical e-commerce scenario, not limited to Amazon. So, you connect to a third-party system to extract data and capture it in the Marketing Cloud. You create a customer profile to analyze behavior, such as if a person buys expensive items when they get their salary or during promotional periods. Based on this profiling, you can push targeted marketing campaigns to customers, such as promotions during a long weekend or Easter holiday. Understanding the customer profile is crucial for effective marketing.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"As a CRM tool, it looks good."

"Very user-friendly."

"Technical support is helpful and responsive."

"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."

"It's my understanding that the initial setup is a straightforward process."

"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."

"The product has the most valuable enterprise features."

"HubSpot Marketing Hub has kept me updated with alerts."

More HubSpot Marketing Hub pros

"Segmentation and campaigning are very important features."

Cons

"My experience with customer support has not been the greatest. Often, the support team provides generic answers that are not very helpful and can be found online."

"The product is not cheap."

"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."

"An expensive solution."

"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."

"The way the staff uses the system sometimes leads to processes not being followed."

"The tool could concentrate on improving the analytics and the overall user experience with AI."

"There are issues with the consistency of notifications."

More HubSpot Marketing Hub cons

"Email response could be improved."

Pricing and Cost Advice

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"The solution is cheaper than its competitors."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"I believe an individual license costs $50 per month."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

More HubSpot Marketing Hub pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Educational Organization

29%

Computer Software Company

16%

Manufacturing Company

Real Estate/Law Firm

Financial Services Firm

13%

Healthcare Company

13%

Computer Software Company

11%

Manufacturing Company

11%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test e...

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What is your primary use case for HubSpot Marketing Hub?

My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primarily focus on segmenting lists, creating emails, drafting them in the platform, an...

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What is your experience regarding pricing and costs for SAP Marketing Cloud?

SAP is expensive and depends on the number of users.

See all answers

What needs improvement with SAP Marketing Cloud?

Email response could be improved. SAP Marketing Cloud may be difficult to sell to a sports club. Sports fans can be numerous, often in the millions or even billions. If you want to reach them, this...

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What is your primary use case for SAP Marketing Cloud?

We use the solution for customer segmentation and campaign management. It allows us to capture customer information in a single system.

See all answers

Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 35% of the time

Marketo vs HubSpot Marketing Hub

Compared 35% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 12% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 10% of the time

Pardot vs HubSpot Marketing Hub

Compared 7% of the time

More HubSpot Marketing Hub Competitors

Salesforce Marketing Cloud vs SAP Marketing Cloud

Compared 56% of the time

Marketo vs SAP Marketing Cloud

Compared 28% of the time

SAP CRM vs SAP Marketing Cloud

Compared 15% of the time

More SAP Marketing Cloud Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

July 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Marketing Automation

June 2025

Download SAP Marketing Cloud product report

Also Known As

No data available

SAP Hybris Marketing Cloud

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

SAP

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: June 2025.

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