SAP CRM vs SAP Marketing Cloud comparison

The compared SAP CRM and SAP Marketing Cloud solutions aren't in the same category. SAP CRM is ranked #4 in CRM , with an average rating of 7.9, and holds a 12.7% mindshare in the category. SAP Marketing Cloud is ranked #1 in MRM , with an average rating of 7.0, and holds a 9.1% mindshare. Additionally, 83% of SAP CRM users are willing to recommend the solution, compared to 100% of SAP Marketing Cloud users who would recommend it.

SAP CRM

Read 43 SAP CRM reviews

3,779 Views
3,197 Comparison Views

83% willing to recommend

SAP Marketing Cloud

Read 1 SAP Marketing Cloud review

57 Views
54 Comparison Views

100% willing to recommend

SAP CRM

SAP Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between SAP CRM and SAP Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in CRM.

To learn more, read our detailed CRM Report (Updated: November 2024).

Buyer's Guide

CRM

November 2024

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Helped 823,875 peers since 2012

Categories and Ranking

SAP CRM

Average Rating

7.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

CRM (4th), Local Government CRM (2nd), Marketing Management (4th)

SAP Marketing Cloud

Average Rating

7.0

Number of Reviews

Ranking in other categories

Marketing Resource Management (1st), Marketing Automation (7th)

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. SAP CRM is designed for CRM and holds a mindshare of 12.7%, up 9.4% compared to last year.
SAP Marketing Cloud, on the other hand, focuses on Marketing Resource Management, holds 9.1% mindshare, down 10.5% since last year.

CRM

Marketing Resource Management

Featured Reviews

Shreyas K M S

Systems Architect at NetApp

It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling

Setting up SAP CRM is straightforward. I rate it eight out of 10 for ease of setup. SAP provides all the tools and techniques were available from the vendor. However, the integration portion is a lot of work and requires some functional consultants. It takes some effort to customize the program and rewrite it to align with our business standards, but the initial implementation is straightforward. We didn't face any challenges here. Total deployment for this project took around eight or nine months, including development, testing, and validation. After deployment, the administration is fairly simple. We have to take care of the licensing part and forecast data growth for the next three or four months. We have the tools and people available for operations as well as vendor support. If we have complex issues, we can raise a ticket to the vendor and get it sorted.

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Srini-Dhanaraj

Founder & CEO at imfine.club

Used for customer segmentation and campaign management but have slow email response

Deployment is not complex and takes six to eight weeks. You need to understand what exactly it entails. The customer is the client, the business that will use and benefit from the software. We need to understand their business processes, particularly how they want to build the customer profile. Once we understand that, we may need to integrate with various source systems where interactions occur. For example, a customer may purchase many products through Amazon, and the client may want to integrate data from these Amazon transactions to understand the customer's buying patterns. This is a typical e-commerce scenario, not limited to Amazon. So, you connect to a third-party system to extract data and capture it in the Marketing Cloud. You create a customer profile to analyze behavior, such as if a person buys expensive items when they get their salary or during promotional periods. Based on this profiling, you can push targeted marketing campaigns to customers, such as promotions during a long weekend or Easter holiday. Understanding the customer profile is crucial for effective marketing.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Its scalability is good."

"It provides innovative ideas for implementation."

"The most valuable feature is lead management and integration."

"We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service."

"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."

"Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us."

"The stability is good."

"The solution assists us in identifying what to send, what to offer, and what customers are buying."

More SAP CRM pros

"Segmentation and campaigning are very important features."

Cons

"SAP must provide a demo system for the customers."

"They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed."

"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."

"Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems."

"The navigation must be improved."

"SAP CRM could improve by being easier to use and customer-friendly."

"What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid. It's not flexible to implement any bespoke solution."

"The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms. It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning. We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex."

More SAP CRM cons

"Email response could be improved."

Pricing and Cost Advice

"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."

"The solution is expensive."

"We pay for the license yearly."

"There is a license required to use SAP CRM."

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

"There is a license required for the solution and most of my clients purchase an annual license."

"They should reduce the price to target small businesses."

"SAP CRM is an expensive product."

More SAP CRM pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

10%

Government

Educational Organization

Computer Software Company

18%

Financial Services Firm

16%

Manufacturing Company

12%

Wholesaler/Distributor

11%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

Every user needs to have a license.

See all answers

What needs improvement with SAP CRM?

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...

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What is your experience regarding pricing and costs for SAP Marketing Cloud?

SAP is expensive and depends on the number of users.

See all answers

What needs improvement with SAP Marketing Cloud?

Email response could be improved. SAP Marketing Cloud may be difficult to sell to a sports club. Sports fans can be numerous, often in the millions or even billions. If you want to reach them, this...

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What is your primary use case for SAP Marketing Cloud?

We use the solution for customer segmentation and campaign management. It allows us to capture customer information in a single system.

See all answers

Comparisons

Microsoft Dynamics CRM vs SAP CRM

Compared 33% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 28% of the time

Siebel CRM vs SAP CRM

Compared 10% of the time

Zoho CRM vs SAP CRM

Compared 10% of the time

Genesys Cloud CX vs SAP CRM

Compared 1% of the time

More SAP CRM Competitors

Salesforce Marketing Cloud vs SAP Marketing Cloud

Compared 63% of the time

Marketo vs SAP Marketing Cloud

Compared 26% of the time

More SAP Marketing Cloud Competitors

Product Reports

Buyer's Guide

SAP CRM

November 2024

Download SAP CRM product report

Buyer's Guide

Marketing Automation

November 2024

Download SAP Marketing Cloud product report

Also Known As

No data available

SAP Hybris Marketing Cloud

Learn More

SAP

Overview

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in CRM. Updated: November 2024.

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