SAP CRM vs SAP Marketing Cloud comparison

The compared SAP CRM and SAP Marketing Cloud solutions aren't in the same category. SAP CRM is ranked #4 in CRM , with an average rating of 7.9, and holds a 12.3% mindshare in the category. SAP Marketing Cloud is ranked #1 in MRM , with an average rating of 7.0, and holds a 9.8% mindshare. Additionally, 83% of SAP CRM users are willing to recommend the solution, compared to 100% of SAP Marketing Cloud users who would recommend it.

SAP CRM

Read 43 SAP CRM reviews

3,755 Views
3,169 Comparison Views

83% willing to recommend

SAP Marketing Cloud

Read 1 SAP Marketing Cloud review

65 Views
62 Comparison Views

100% willing to recommend

SAP CRM

SAP Marketing Cloud

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Executive Summary

We performed a comparison between SAP CRM and SAP Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in CRM.

To learn more, read our detailed CRM Report (Updated: October 2024).

Buyer's Guide

CRM

October 2024

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Helped 815,854 peers since 2012

Categories and Ranking

SAP CRM

Average Rating

7.8

Number of Reviews

Ranking in other categories

CRM (4th), Local Government CRM (2nd), Marketing Management (4th)

SAP Marketing Cloud

Average Rating

7.0

Number of Reviews

Ranking in other categories

Marketing Resource Management (1st), Marketing Automation (7th)

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. SAP CRM is designed for CRM and holds a mindshare of 12.3%, up 9.3% compared to last year.
SAP Marketing Cloud, on the other hand, focuses on Marketing Resource Management, holds 9.8% mindshare, down 10.1% since last year.

CRM

Marketing Resource Management

Featured Reviews

Shreyas K M S

Systems Architect at NetApp

May 25, 2022

It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling

Setting up SAP CRM is straightforward. I rate it eight out of 10 for ease of setup. SAP provides all the tools and techniques were available from the vendor. However, the integration portion is a lot of work and requires some functional consultants. It takes some effort to customize the program and rewrite it to align with our business standards, but the initial implementation is straightforward. We didn't face any challenges here. Total deployment for this project took around eight or nine months, including development, testing, and validation. After deployment, the administration is fairly simple. We have to take care of the licensing part and forecast data growth for the next three or four months. We have the tools and people available for operations as well as vendor support. If we have complex issues, we can raise a ticket to the vendor and get it sorted.

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Srini-Dhanaraj

Founder & CEO at imfine.club

May 28, 2024

Used for customer segmentation and campaign management but have slow email response

Deployment is not complex and takes six to eight weeks. You need to understand what exactly it entails. The customer is the client, the business that will use and benefit from the software. We need to understand their business processes, particularly how they want to build the customer profile. Once we understand that, we may need to integrate with various source systems where interactions occur. For example, a customer may purchase many products through Amazon, and the client may want to integrate data from these Amazon transactions to understand the customer's buying patterns. This is a typical e-commerce scenario, not limited to Amazon. So, you connect to a third-party system to extract data and capture it in the Marketing Cloud. You create a customer profile to analyze behavior, such as if a person buys expensive items when they get their salary or during promotional periods. Based on this profiling, you can push targeted marketing campaigns to customers, such as promotions during a long weekend or Easter holiday. Understanding the customer profile is crucial for effective marketing.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"SAP CRM is very fast, providing accurate information and good results."

"When we are using SAP CRM we receive more accurate results than using any other CRM system."

"The solution is highly scalable."

"Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together."

"The solution is easy to use."

"It provides innovative ideas for implementation."

"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."

"What I found most valuable in SAP CRM is its multitenancy, and you can use it from your website, SMS, and even social media, and it's all integrated, so my company is trying to leverage on all of those."

More SAP CRM pros

"Segmentation and campaigning are very important features."

Cons

"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."

"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."

"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."

"There could be some specific configurable options on the UI level to improve visibility."

"SAP CRM should create a more user-friendly graphical user interface (GUI)."

"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."

"The navigation must be improved."

"The tool's installation on the cloud takes time, but it should be easier. One transaction takes around one to one and a half hours."

More SAP CRM cons

"Email response could be improved."

Pricing and Cost Advice

"The solution is expensive."

"Every user needs to have a license."

"The pricing from SAP is good but it takes time to realize the investment."

"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."

"SAP CRM is an expensive solution and is the most challenging aspect of the solution."

"The product is costly."

"The company has seen an increase in revenue."

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

More SAP CRM pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Government

Educational Organization

Financial Services Firm

17%

Computer Software Company

17%

Manufacturing Company

13%

Wholesaler/Distributor

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

Every user needs to have a license.

See all answers

What needs improvement with SAP CRM?

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...

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What is your experience regarding pricing and costs for SAP Marketing Cloud?

SAP is expensive and depends on the number of users.

See all answers

What needs improvement with SAP Marketing Cloud?

Email response could be improved. SAP Marketing Cloud may be difficult to sell to a sports club. Sports fans can be numerous, often in the millions or even billions. If you want to reach them, this...

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What is your primary use case for SAP Marketing Cloud?

We use the solution for customer segmentation and campaign management. It allows us to capture customer information in a single system.

See all answers

Comparisons

Microsoft Dynamics CRM vs SAP CRM

Compared 34% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 30% of the time

Siebel CRM vs SAP CRM

Compared 10% of the time

Zoho CRM vs SAP CRM

Compared 9% of the time

SAS Marketing Automation vs SAP CRM

Compared 1% of the time

More SAP CRM Competitors

Salesforce Marketing Cloud vs SAP Marketing Cloud

Compared 65% of the time

Marketo vs SAP Marketing Cloud

Compared 20% of the time

More SAP Marketing Cloud Competitors

Product Reports

Buyer's Guide

SAP CRM

October 2024

Download SAP CRM product report

Buyer's Guide

Marketing Automation

October 2024

Download SAP Marketing Cloud product report

Also Known As

No data available

SAP Hybris Marketing Cloud

Learn More

SAP

Overview

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in CRM. Updated: October 2024.

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We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.