SAP CRM vs Siebel CRM comparison

SAP and Oracle are both solutions in the CRM category. SAP is ranked #4 with an average rating of 8.1, while Oracle is ranked #15 with an average rating of 7.0. SAP holds a 2.1% mindshare in CRM, compared to Oracle’s 1.2% mindshare. Additionally, 84% of SAP users are willing to recommend the solution, compared to 88% of Oracle users who would recommend it.

SAP CRM

Read 44 SAP CRM reviews

4,480 Views
4,032 Comparison Views

84% willing to recommend

Siebel CRM

Read 20 Siebel CRM reviews

2,774 Views
2,635 Comparison Views

88% willing to recommend

SAP CRM

Siebel CRM

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Executive SummaryUpdated on Feb 8, 2026

SAP CRM and Siebel CRM are important competitors in the CRM market, each with distinct strengths. SAP CRM has an edge due to its integration capability with SAP ERP, offering comprehensive features and customization, while Siebel CRM is recognized for its extensive customization and stable performance, making it ideal for complex requirements.

Features: SAP CRM provides features like marketing planning, lead management, and superior integration with SAP products, notable for its scalability and stability. Siebel CRM offers flexibility, stable performance, and is appreciated for its robust workflows and ease of configuring complex integrations.

Room for Improvement: SAP CRM could enhance user-friendliness, flexibility, and modernize its UI to match competitors like Salesforce. Performance improvements and broader integration capabilities are also desired. Siebel CRM struggles with an outdated UI and complexity in customizable options, requiring a more intuitive interface and advanced analytics to sustain competition.

Ease of Deployment and Customer Service: SAP CRM supports hybrid, public, and private cloud deployment options, providing flexibility and generally robust technical support, though customization complexities vary with implementation partners. Siebel CRM primarily operates on an on-premises basis with limited cloud options, facing challenges in cloud adaptation and needing improvements in tech support and deployment flexibility.

Pricing and ROI: Both SAP CRM and Siebel CRM are considered expensive, which may deter small to medium enterprises. SAP CRM offers competitive pricing for its comprehensive functionality but remains high for smaller businesses. Siebel CRM also carries a high price, which could limit its appeal despite similar functions offered by more affordable alternatives. ROI for both products depends on long-term utilization, with significant value realized over several years, though initial and operational costs are still concerns.

To learn more, read our detailed SAP CRM vs. Siebel CRM Report (Updated: March 2026).

Buyer's Guide

SAP CRM vs. Siebel CRM

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP CRM

Ranking in CRM

4th

Ranking in Local Government CRM

2nd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Marketing Management (3rd)

Siebel CRM

Ranking in CRM

15th

Ranking in Local Government CRM

3rd

Average Rating

7.6

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of SAP CRM is 2.1%, down from 11.3% compared to the previous year. The mindshare of Siebel CRM is 1.2%, down from 6.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
SAP CRM	2.1%
Siebel CRM	1.2%
Other	96.7%

CRM

Featured Reviews

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

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ShirazShah

CRM Specialist at Allied Bank Limited

Integration capabilities facilitate efficient data management and enhance customer service, but the analytics requires improvement

The analytics capabilities in Siebel CRM have presented numerous challenges. Due to these challenges, we had to integrate Microsoft Power BI. The CRM analytics was not sufficient for our needs, given that we have four million customers and a thousand products. We are currently focusing on the upgrade and discussing with Oracle. If there have been improvements in the analytics side over the past few years, we are open to evaluating them. Currently, all analytics are being done on Power BI. The data is exported to our data lake, and Power BI is being used for all reporting and analytics. Even our customer 360, which is the core of any CRM, has Power BI widgets built-in through iframe because we could not accomplish this through Siebel CRM. The analytics component has been the main pain point for our organization, particularly due to processing time and performance with our large customer base.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"From Marketing Planning to Lead Management and Forecasting Analytics, we gain complete customer insight to drive innovation that differentiates our products and services."

"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."

"SAP CRM has improved our sales activities by providing accurate information about the customers which assists the sales team to close deals."

"I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM."

"The solution is easy to use."

"The stability of SAP CRM is good."

"The architecture, the business functionality, and the features really help the current existing organization."

"The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform."

More SAP CRM pros

"The solution's order management pack is quite fantastic."

"Siebel offers a high level of customization which has been valuable. The solution also offers the ability to model complex products."

"One valuable feature is that certain views can be adjusted as per our requirements, which adds a level of customization that is appreciated."

"Siebel offers a high level of customization which has been valuable."

"The solution is scalable."

"Siebel CRM's most beneficial aspects are the workflows. It has complete holistic workflows for a customer management system."

"It is quite robust and flexible. You can develop almost anything you want. You go into the tools, and you can do anything you want."

"The best thing about the tool is its data model. The underlying data model refers to how the data is stored in databases. We can also experience the ease of developing anything with the tool. We can customize any functionality as per any business challenge."

More Siebel CRM pros

Cons

"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."

"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options."

"SAP must provide a demo system for the customers."

"I think what needs to be improved is the solution for Brazil's organization."

"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end."

"SAP CRM is an expensive solution and is the most challenging aspect of the solution."

"There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."

"CRM is costlier than its competitors."

More SAP CRM cons

"The solution itself is very heavy."

"Siebel is not user-friendly."

"We had opened several cases. I am not at all satisfied with the support of Oracle."

"It is not easy to set up. It's a bit difficult."

"The backend performance of Siebel could be improved as it is often slow."

"The problem with Siebel is that everything is customizable in it. It's probably over-engineered, which makes it difficult to use, and it makes it difficult for the users to get started with the system."

"Siebel is pricey compared to other CRM tools. Although it's a highly stable and functionally rich application, customers are not willing to pay that price for it."

"Very complex (User setup, Account imports, EIM on Opportunity, Marketing). In summary, we had to struggle a lot to get the software running with all relevant data."

More Siebel CRM cons

Pricing and Cost Advice

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

"The company has seen an increase in revenue."

"There is a license required for the solution and most of my clients purchase an annual license."

"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."

"Every user needs to have a license."

"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."

"The solution is expensive."

"They should reduce the price to target small businesses."

More SAP CRM pricing and cost advice

"I think the tool’s pricing is exaggerated. Once you do the price sizing as per your business needs, you would find that the price of other solutions like Zoho CRM, HubSpot CRM, Salesforce CRM, etc. would be always the same."

"Its licensing is yearly."

"The product is expensive."

"The price of Siebel CRM depends on the usage of the business requirement. For large enterprises the price it's very good but if you are using it for medium scale enterprises, the price is very expensive."

"This solution is expensive compared to other solutions in the market. This makes it difficult to convince our customers to use it. The customers who are already using Siebel have thought about moving to Velocity or Salesforce."

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Top Industries

By visitors reading reviews

Manufacturing Company

13%

Financial Services Firm

University

Computer Software Company

Government

11%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	1
Large Enterprise	16

Questions from the Community

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

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What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

What do you like most about Siebel Sales?

Siebel CRM has enhanced customer engagement for our organization, particularly through its robust data model and flexible features. One specific scenario where Siebel CRM excelled was in addressing...

See all answers

What is your experience regarding pricing and costs for Siebel Sales?

I do not have any information on pricing, setup cost, or licensing.

See all answers

What needs improvement with Siebel Sales?

See all answers

Comparisons

Microsoft Dynamics CRM vs SAP CRM

Compared 36% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 10% of the time

Adobe Campaign vs SAP CRM

Compared 5% of the time

Zoho CRM vs SAP CRM

Compared 4% of the time

Oracle CRM vs SAP CRM

Compared 4% of the time

More SAP CRM Competitors

Microsoft Dynamics CRM vs Siebel CRM

Compared 16% of the time

Oracle CRM vs Siebel CRM

Compared 10% of the time

Salesforce Sales Cloud vs Siebel CRM

Compared 9% of the time

Oracle Fusion Service vs Siebel CRM

Compared 8% of the time

Oracle CX Sales vs Siebel CRM

Compared 8% of the time

More Siebel CRM Competitors

Product Reports

Buyer's Guide

SAP CRM

March 2026

Download SAP CRM product report

Buyer's Guide

Siebel CRM

March 2026

Download Siebel CRM product report

Also Known As

No data available

Siebel Sales

Overview

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Siebel CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. With its robust features and user-friendly interface, Siebel CRM enables organizations to effectively manage customer interactions and enhance customer satisfaction. The solution offers a wide range of modules, including sales force automation, marketing automation, and customer service management, allowing businesses to automate and optimize their customer-facing activities.

Siebel CRM also provides advanced analytics and reporting capabilities, enabling businesses to gain valuable insights into their customer data and make informed decisions. With its flexible deployment options, including on-premises and cloud-based solutions, Siebel CRM can be tailored to meet the unique needs of any organization.

Oracle

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Tªrk Telekom, Bouygues Telecom, City of Atlanta, IGEPA IT-SERVICE GmbH, ec4u expert consulting AG, Salud Responde, Sascar, Banca Transilvania, UL, Ingersoll Rand, The Royal Dutch Touring Club ANWB

Buyer's Guide

SAP CRM vs. Siebel CRM

March 2026

Free Report: SAP CRM vs. Siebel CRM

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