SAP CRM vs Siebel CRM comparison

SAP and Oracle are both solutions in the CRM category. SAP is ranked #5 with an average rating of 8.1, while Oracle is ranked #14 with an average rating of 7.0. SAP holds a 1.8% mindshare in CRM, compared to Oracle’s 1.1% mindshare. Additionally, 84% of SAP users are willing to recommend the solution, compared to 88% of Oracle users who would recommend it.

SAP CRM

Read 44 SAP CRM reviews

5,169 Views
4,549 Comparison Views

84% willing to recommend

Siebel CRM

Read 20 Siebel CRM reviews

3,186 Views
2,995 Comparison Views

88% willing to recommend

SAP CRM

Siebel CRM

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Executive SummaryUpdated on Feb 8, 2026

SAP CRM and Siebel CRM are important competitors in the CRM market, each with distinct strengths. SAP CRM has an edge due to its integration capability with SAP ERP, offering comprehensive features and customization, while Siebel CRM is recognized for its extensive customization and stable performance, making it ideal for complex requirements.

Features: SAP CRM provides features like marketing planning, lead management, and superior integration with SAP products, notable for its scalability and stability. Siebel CRM offers flexibility, stable performance, and is appreciated for its robust workflows and ease of configuring complex integrations.

Room for Improvement: SAP CRM could enhance user-friendliness, flexibility, and modernize its UI to match competitors like Salesforce. Performance improvements and broader integration capabilities are also desired. Siebel CRM struggles with an outdated UI and complexity in customizable options, requiring a more intuitive interface and advanced analytics to sustain competition.

Ease of Deployment and Customer Service: SAP CRM supports hybrid, public, and private cloud deployment options, providing flexibility and generally robust technical support, though customization complexities vary with implementation partners. Siebel CRM primarily operates on an on-premises basis with limited cloud options, facing challenges in cloud adaptation and needing improvements in tech support and deployment flexibility.

Pricing and ROI: Both SAP CRM and Siebel CRM are considered expensive, which may deter small to medium enterprises. SAP CRM offers competitive pricing for its comprehensive functionality but remains high for smaller businesses. Siebel CRM also carries a high price, which could limit its appeal despite similar functions offered by more affordable alternatives. ROI for both products depends on long-term utilization, with significant value realized over several years, though initial and operational costs are still concerns.

To learn more, read our detailed SAP CRM vs. Siebel CRM Report (Updated: April 2026).

Buyer's Guide

SAP CRM vs. Siebel CRM

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP CRM

Ranking in CRM

5th

Ranking in Local Government CRM

2nd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Marketing Management (4th)

Siebel CRM

Ranking in CRM

14th

Ranking in Local Government CRM

4th

Average Rating

7.6

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2026, in the CRM category, the mindshare of SAP CRM is 1.8%, down from 11.1% compared to the previous year. The mindshare of Siebel CRM is 1.1%, down from 6.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
SAP CRM	1.8%
Siebel CRM	1.1%
Other	97.1%

CRM

Featured Reviews

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

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ShirazShah

CRM Specialist at Allied Bank Limited

Integration capabilities facilitate efficient data management and enhance customer service, but the analytics requires improvement

The analytics capabilities in Siebel CRM have presented numerous challenges. Due to these challenges, we had to integrate Microsoft Power BI. The CRM analytics was not sufficient for our needs, given that we have four million customers and a thousand products. We are currently focusing on the upgrade and discussing with Oracle. If there have been improvements in the analytics side over the past few years, we are open to evaluating them. Currently, all analytics are being done on Power BI. The data is exported to our data lake, and Power BI is being used for all reporting and analytics. Even our customer 360, which is the core of any CRM, has Power BI widgets built-in through iframe because we could not accomplish this through Siebel CRM. The analytics component has been the main pain point for our organization, particularly due to processing time and performance with our large customer base.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We recommend SAP because we have experience with it on a global level."

"I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM."

"The most valuable feature is lead management and integration."

"It provides innovative ideas for implementation."

"SAP CRM's most valuable at a branch level."

"The solution assists us in identifying what to send, what to offer, and what customers are buying."

"The most valuable feature is lead management and integration."

"Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together."

More SAP CRM pros

"The capability of bringing data into a single system, along with integrations and offering a single platform to handle multiple customer-related tasks, has been the most productive aspect."

"Siebel CRM is used for distributing information between systems, trouble ticketing, and case management."

"The solution's order management pack is quite fantastic."

"EAI and workflows are the most valuable features."

"Siebel CRM has enhanced customer engagement for our organization, particularly through its robust data model and flexible features. One specific scenario where Siebel CRM excelled was in addressing complex client requirements. For instance, we successfully implemented a module for email responses, a feature that was not readily available or as robust as other CRM tools. Additionally, Siebel's open UI module allowed us to customize the user interface for one of our clients completely. This customization proved to be a major selling point for our company."

"Siebel is easy to configure and comes with various pre-built industry verticals, so it doesn't require much effort."

"Siebel is easy to configure and comes with various pre-built industry verticals, so it doesn't require much effort. If you want to roll out Siebel in telecom or manufacturing, they have the verticals."

"It is easier to communicate with local companies within a large organization using Siebel CRM."

More Siebel CRM pros

Cons

"The implementation and integrations could be better. After we went into the production environment, we had some issues."

"They should improve the design to make it more appealing to users."

"The navigation must be improved."

"The tool's installation on the cloud takes time, but it should be easier. One transaction takes around one to one and a half hours."

"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."

"The solution has some serious issues at this point."

"The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."

"What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid. It's not flexible to implement any bespoke solution."

More SAP CRM cons

"However, there are areas that this product has not evolved at par with global industry trends, including the UX/UI and cloud capabilities."

"Oracle needs to improve its support. The major drawback I've observed with Siebel CRM is that Oracle hasn't taken appropriate steps to improve it since 2019. We noticed a steep downfall because Oracle was slow to roll out upgrades like Open UI. By the time these upgrades were available, the market had shifted to cloud solutions, which competitors were already providing much earlier."

"Currently, Siebel CRM is not helping the agent provide faster feedback to the customer."

"The tool took a lot of time to deploy."

"We had opened several cases. I am not at all satisfied with the support of Oracle."

"The backend performance of Siebel could be improved as it is often slow."

"Siebel CRM can improve as an ERP and for a few corporate business workloads."

"Siebel is pricey compared to other CRM tools. That's the problem. Although it's a highly stable and functionally rich application, customers are not willing to pay that price for it. Customers can find CRM software that gives them similar functionality at a lower price. There are so many others on the market like Salesforce."

More Siebel CRM cons

Pricing and Cost Advice

"Every user needs to have a license."

"The licensing model for SAP CRM is customer-based."

"SAP CRM costs approximately a couple of thousand a month."

"There is a license required to use SAP CRM."

"SAP CRM is an expensive solution and is the most challenging aspect of the solution."

"There is a license required for the solution and most of my clients purchase an annual license."

"We pay for the license yearly."

"The company has seen an increase in revenue."

More SAP CRM pricing and cost advice

"I think the tool’s pricing is exaggerated. Once you do the price sizing as per your business needs, you would find that the price of other solutions like Zoho CRM, HubSpot CRM, Salesforce CRM, etc. would be always the same."

"The price of Siebel CRM depends on the usage of the business requirement. For large enterprises the price it's very good but if you are using it for medium scale enterprises, the price is very expensive."

"Its licensing is yearly."

"This solution is expensive compared to other solutions in the market. This makes it difficult to convince our customers to use it. The customers who are already using Siebel have thought about moving to Velocity or Salesforce."

"The product is expensive."

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Top Industries

By visitors reading reviews

Manufacturing Company

12%

Financial Services Firm

11%

University

Computer Software Company

Financial Services Firm

12%

Government

10%

Computer Software Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	1
Large Enterprise	16

Questions from the Community

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

What do you like most about Siebel Sales?

Siebel CRM has enhanced customer engagement for our organization, particularly through its robust data model and flexible features. One specific scenario where Siebel CRM excelled was in addressing...

See all answers

What is your experience regarding pricing and costs for Siebel Sales?

I do not have any information on pricing, setup cost, or licensing.

See all answers

What needs improvement with Siebel Sales?

See all answers

Comparisons

Microsoft Dynamics CRM vs SAP CRM

Compared 33% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 9% of the time

Adobe Campaign vs SAP CRM

Compared 5% of the time

Zoho CRM vs SAP CRM

Compared 4% of the time

Oracle CRM vs SAP CRM

Compared 3% of the time

More SAP CRM Competitors

Microsoft Dynamics CRM vs Siebel CRM

Compared 14% of the time

Oracle CRM vs Siebel CRM

Compared 10% of the time

Salesforce Sales Cloud vs Siebel CRM

Compared 9% of the time

Oracle Fusion Service vs Siebel CRM

Compared 8% of the time

Oracle CX Sales vs Siebel CRM

Compared 7% of the time

More Siebel CRM Competitors

Product Reports

Buyer's Guide

SAP CRM

March 2026

Download SAP CRM product report

Buyer's Guide

Siebel CRM

March 2026

Download Siebel CRM product report

Also Known As

No data available

Siebel Sales

Overview

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Siebel CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. With its robust features and user-friendly interface, Siebel CRM enables organizations to effectively manage customer interactions and enhance customer satisfaction. The solution offers a wide range of modules, including sales force automation, marketing automation, and customer service management, allowing businesses to automate and optimize their customer-facing activities.

Siebel CRM also provides advanced analytics and reporting capabilities, enabling businesses to gain valuable insights into their customer data and make informed decisions. With its flexible deployment options, including on-premises and cloud-based solutions, Siebel CRM can be tailored to meet the unique needs of any organization.

Oracle

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Tªrk Telekom, Bouygues Telecom, City of Atlanta, IGEPA IT-SERVICE GmbH, ec4u expert consulting AG, Salud Responde, Sascar, Banca Transilvania, UL, Ingersoll Rand, The Royal Dutch Touring Club ANWB

Buyer's Guide

SAP CRM vs. Siebel CRM

April 2026

Free Report: SAP CRM vs. Siebel CRM

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