SAP CRM vs Siebel CRM comparison

SAP and Oracle are both solutions in the CRM category. SAP is ranked #4 with an average rating of 8.1, while Oracle is ranked #15 with an average rating of 7.0. SAP holds a 2.1% mindshare in CRM, compared to Oracle’s 1.2% mindshare. Additionally, 84% of SAP users are willing to recommend the solution, compared to 88% of Oracle users who would recommend it.

SAP CRM

Read 44 SAP CRM reviews

4,480 Views
4,032 Comparison Views

84% willing to recommend

Siebel CRM

Read 20 Siebel CRM reviews

2,774 Views
2,635 Comparison Views

88% willing to recommend

SAP CRM

Siebel CRM

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Executive SummaryUpdated on Feb 8, 2026

SAP CRM and Siebel CRM are important competitors in the CRM market, each with distinct strengths. SAP CRM has an edge due to its integration capability with SAP ERP, offering comprehensive features and customization, while Siebel CRM is recognized for its extensive customization and stable performance, making it ideal for complex requirements.

Features: SAP CRM provides features like marketing planning, lead management, and superior integration with SAP products, notable for its scalability and stability. Siebel CRM offers flexibility, stable performance, and is appreciated for its robust workflows and ease of configuring complex integrations.

Room for Improvement: SAP CRM could enhance user-friendliness, flexibility, and modernize its UI to match competitors like Salesforce. Performance improvements and broader integration capabilities are also desired. Siebel CRM struggles with an outdated UI and complexity in customizable options, requiring a more intuitive interface and advanced analytics to sustain competition.

Ease of Deployment and Customer Service: SAP CRM supports hybrid, public, and private cloud deployment options, providing flexibility and generally robust technical support, though customization complexities vary with implementation partners. Siebel CRM primarily operates on an on-premises basis with limited cloud options, facing challenges in cloud adaptation and needing improvements in tech support and deployment flexibility.

Pricing and ROI: Both SAP CRM and Siebel CRM are considered expensive, which may deter small to medium enterprises. SAP CRM offers competitive pricing for its comprehensive functionality but remains high for smaller businesses. Siebel CRM also carries a high price, which could limit its appeal despite similar functions offered by more affordable alternatives. ROI for both products depends on long-term utilization, with significant value realized over several years, though initial and operational costs are still concerns.

To learn more, read our detailed SAP CRM vs. Siebel CRM Report (Updated: March 2026).

Buyer's Guide

SAP CRM vs. Siebel CRM

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP CRM

Ranking in CRM

4th

Ranking in Local Government CRM

2nd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Marketing Management (3rd)

Siebel CRM

Ranking in CRM

15th

Ranking in Local Government CRM

3rd

Average Rating

7.6

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of SAP CRM is 2.1%, down from 11.3% compared to the previous year. The mindshare of Siebel CRM is 1.2%, down from 6.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
SAP CRM	2.1%
Siebel CRM	1.2%
Other	96.7%

CRM

Featured Reviews

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

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ShirazShah

CRM Specialist at Allied Bank Limited

Integration capabilities facilitate efficient data management and enhance customer service, but the analytics requires improvement

The analytics capabilities in Siebel CRM have presented numerous challenges. Due to these challenges, we had to integrate Microsoft Power BI. The CRM analytics was not sufficient for our needs, given that we have four million customers and a thousand products. We are currently focusing on the upgrade and discussing with Oracle. If there have been improvements in the analytics side over the past few years, we are open to evaluating them. Currently, all analytics are being done on Power BI. The data is exported to our data lake, and Power BI is being used for all reporting and analytics. Even our customer 360, which is the core of any CRM, has Power BI widgets built-in through iframe because we could not accomplish this through Siebel CRM. The analytics component has been the main pain point for our organization, particularly due to processing time and performance with our large customer base.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It was comfortable setting up the tool."

"The solution is easy to use."

"The solution is highly scalable."

"What I found most valuable in SAP CRM is its multitenancy, and you can use it from your website, SMS, and even social media, and it's all integrated, so my company is trying to leverage on all of those."

"We like that this solution has made our whole accounting function paperless."

"I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM."

"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."

"The stability is good."

More SAP CRM pros

"Siebel is easy to configure and comes with various pre-built industry verticals, so it doesn't require much effort. If you want to roll out Siebel in telecom or manufacturing, they have the verticals."

"One valuable feature is that certain views can be adjusted as per our requirements, which adds a level of customization that is appreciated."

"Due to the many features that are built in from a CRM perspective, it is the best product we have."

"The capability of bringing data into a single system, along with integrations and offering a single platform to handle multiple customer-related tasks, has been the most productive aspect."

"Siebel CRM is used for distributing information between systems, trouble ticketing, and case management."

"The solution is scalable."

"The best thing about the tool is its data model. The underlying data model refers to how the data is stored in databases. We can also experience the ease of developing anything with the tool. We can customize any functionality as per any business challenge."

"The flexibility is very good."

More Siebel CRM pros

Cons

"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."

"SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version."

"Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly."

"Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems."

"In terms of stability, there are some latency issues."

"They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed."

"In the future, machine learning and artificial intelligence functionality need to be included."

"SAP CRM could improve by being easier to use and customer-friendly."

More SAP CRM cons

"Oracle needs to improve its support. The major drawback I've observed with Siebel CRM is that Oracle hasn't taken appropriate steps to improve it since 2019. We noticed a steep downfall because Oracle was slow to roll out upgrades like Open UI. By the time these upgrades were available, the market had shifted to cloud solutions, which competitors were already providing much earlier."

"The tool took a lot of time to deploy."

"Siebel is pricey compared to other CRM tools. That's the problem. Although it's a highly stable and functionally rich application, customers are not willing to pay that price for it. Customers can find CRM software that gives them similar functionality at a lower price. There are so many others on the market like Salesforce."

"Siebel CRM can improve as an ERP and for a few corporate business workloads."

"I want Oracle to improve the tool’s UI with a vanilla application. I would also like to see an insurance broking vertical in their future releases. There are thousands of brokers who look for an insurance broking solution."

"Currently, Siebel CRM is not helping the agent provide faster feedback to the customer."

"The backend performance of Siebel could be improved as it is often slow. In addition, the Open UI is not that responsive."

"The UI could be improved by being fully cloud native as this is what our customers are looking for. It would also be great to see what updates are coming up for release and for updates to take place automatically without manual intervention."

More Siebel CRM cons

Pricing and Cost Advice

"The licensing model for SAP CRM is customer-based."

"SAP CRM is an expensive product."

"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."

"There is a license required to use SAP CRM."

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."

"The pricing from SAP is good but it takes time to realize the investment."

"We pay for the license yearly."

More SAP CRM pricing and cost advice

"The price of Siebel CRM depends on the usage of the business requirement. For large enterprises the price it's very good but if you are using it for medium scale enterprises, the price is very expensive."

"Its licensing is yearly."

"This solution is expensive compared to other solutions in the market. This makes it difficult to convince our customers to use it. The customers who are already using Siebel have thought about moving to Velocity or Salesforce."

"The product is expensive."

"I think the tool’s pricing is exaggerated. Once you do the price sizing as per your business needs, you would find that the price of other solutions like Zoho CRM, HubSpot CRM, Salesforce CRM, etc. would be always the same."

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Top Industries

By visitors reading reviews

Manufacturing Company

12%

Financial Services Firm

University

Computer Software Company

Government

11%

Computer Software Company

11%

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	1
Large Enterprise	16

Questions from the Community

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

What do you like most about Siebel Sales?

Siebel CRM has enhanced customer engagement for our organization, particularly through its robust data model and flexible features. One specific scenario where Siebel CRM excelled was in addressing...

See all answers

What is your experience regarding pricing and costs for Siebel Sales?

I do not have any information on pricing, setup cost, or licensing.

See all answers

What needs improvement with Siebel Sales?

See all answers

Comparisons

Microsoft Dynamics CRM vs SAP CRM

Compared 38% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 10% of the time

Adobe Campaign vs SAP CRM

Compared 6% of the time

Zoho CRM vs SAP CRM

Compared 4% of the time

Oracle CRM vs SAP CRM

Compared 4% of the time

More SAP CRM Competitors

Microsoft Dynamics CRM vs Siebel CRM

Compared 18% of the time

Oracle CRM vs Siebel CRM

Compared 11% of the time

Salesforce Sales Cloud vs Siebel CRM

Compared 9% of the time

Oracle CX Sales vs Siebel CRM

Compared 9% of the time

Oracle Fusion Service vs Siebel CRM

Compared 7% of the time

More Siebel CRM Competitors

Product Reports

Buyer's Guide

SAP CRM

February 2026

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Buyer's Guide

Siebel CRM

February 2026

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Also Known As

No data available

Siebel Sales

Overview

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Siebel CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. With its robust features and user-friendly interface, Siebel CRM enables organizations to effectively manage customer interactions and enhance customer satisfaction. The solution offers a wide range of modules, including sales force automation, marketing automation, and customer service management, allowing businesses to automate and optimize their customer-facing activities.

Siebel CRM also provides advanced analytics and reporting capabilities, enabling businesses to gain valuable insights into their customer data and make informed decisions. With its flexible deployment options, including on-premises and cloud-based solutions, Siebel CRM can be tailored to meet the unique needs of any organization.

Oracle

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Tªrk Telekom, Bouygues Telecom, City of Atlanta, IGEPA IT-SERVICE GmbH, ec4u expert consulting AG, Salud Responde, Sascar, Banca Transilvania, UL, Ingersoll Rand, The Royal Dutch Touring Club ANWB

Buyer's Guide

SAP CRM vs. Siebel CRM

March 2026

Free Report: SAP CRM vs. Siebel CRM

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