SAP CRM vs Siebel CRM comparison

SAP and Oracle are both solutions in the CRM category. SAP is ranked #4 with an average rating of 8.1, while Oracle is ranked #15 with an average rating of 7.0. SAP holds a 2.1% mindshare in CRM, compared to Oracle’s 1.2% mindshare. Additionally, 84% of SAP users are willing to recommend the solution, compared to 88% of Oracle users who would recommend it.

SAP CRM

Read 44 SAP CRM reviews

4,480 Views
4,032 Comparison Views

84% willing to recommend

Siebel CRM

Read 20 Siebel CRM reviews

2,774 Views
2,635 Comparison Views

88% willing to recommend

SAP CRM

Siebel CRM

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Executive SummaryUpdated on Feb 8, 2026

SAP CRM and Siebel CRM are important competitors in the CRM market, each with distinct strengths. SAP CRM has an edge due to its integration capability with SAP ERP, offering comprehensive features and customization, while Siebel CRM is recognized for its extensive customization and stable performance, making it ideal for complex requirements.

Features: SAP CRM provides features like marketing planning, lead management, and superior integration with SAP products, notable for its scalability and stability. Siebel CRM offers flexibility, stable performance, and is appreciated for its robust workflows and ease of configuring complex integrations.

Room for Improvement: SAP CRM could enhance user-friendliness, flexibility, and modernize its UI to match competitors like Salesforce. Performance improvements and broader integration capabilities are also desired. Siebel CRM struggles with an outdated UI and complexity in customizable options, requiring a more intuitive interface and advanced analytics to sustain competition.

Ease of Deployment and Customer Service: SAP CRM supports hybrid, public, and private cloud deployment options, providing flexibility and generally robust technical support, though customization complexities vary with implementation partners. Siebel CRM primarily operates on an on-premises basis with limited cloud options, facing challenges in cloud adaptation and needing improvements in tech support and deployment flexibility.

Pricing and ROI: Both SAP CRM and Siebel CRM are considered expensive, which may deter small to medium enterprises. SAP CRM offers competitive pricing for its comprehensive functionality but remains high for smaller businesses. Siebel CRM also carries a high price, which could limit its appeal despite similar functions offered by more affordable alternatives. ROI for both products depends on long-term utilization, with significant value realized over several years, though initial and operational costs are still concerns.

To learn more, read our detailed SAP CRM vs. Siebel CRM Report (Updated: March 2026).

Buyer's Guide

SAP CRM vs. Siebel CRM

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP CRM

Ranking in CRM

4th

Ranking in Local Government CRM

2nd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Marketing Management (3rd)

Siebel CRM

Ranking in CRM

15th

Ranking in Local Government CRM

3rd

Average Rating

7.6

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of SAP CRM is 2.1%, down from 11.3% compared to the previous year. The mindshare of Siebel CRM is 1.2%, down from 6.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
SAP CRM	2.1%
Siebel CRM	1.2%
Other	96.7%

CRM

Featured Reviews

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

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ShirazShah

CRM Specialist at Allied Bank Limited

Integration capabilities facilitate efficient data management and enhance customer service, but the analytics requires improvement

The analytics capabilities in Siebel CRM have presented numerous challenges. Due to these challenges, we had to integrate Microsoft Power BI. The CRM analytics was not sufficient for our needs, given that we have four million customers and a thousand products. We are currently focusing on the upgrade and discussing with Oracle. If there have been improvements in the analytics side over the past few years, we are open to evaluating them. Currently, all analytics are being done on Power BI. The data is exported to our data lake, and Power BI is being used for all reporting and analytics. Even our customer 360, which is the core of any CRM, has Power BI widgets built-in through iframe because we could not accomplish this through Siebel CRM. The analytics component has been the main pain point for our organization, particularly due to processing time and performance with our large customer base.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The flexibility to design the portal and customize it according to the needs of the clients is valuable. The integration with SAP ERP is also valuable."

"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."

"The solution is highly scalable."

"I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM."

"SAP CRM has a good performance."

"The solution is easy to use."

"The primary use case for us is lead creation and data management."

"One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly."

More SAP CRM pros

"Siebel CRM's most beneficial aspects are the workflows. It has complete holistic workflows for a customer management system."

"Siebel CRM has enhanced customer engagement for our organization, particularly through its robust data model and flexible features. One specific scenario where Siebel CRM excelled was in addressing complex client requirements. For instance, we successfully implemented a module for email responses, a feature that was not readily available or as robust as other CRM tools. Additionally, Siebel's open UI module allowed us to customize the user interface for one of our clients completely. This customization proved to be a major selling point for our company."

"Due to the many features that are built in from a CRM perspective, it is the best product we have."

"It is quite robust and flexible. You can develop almost anything you want. You go into the tools, and you can do anything you want."

"One valuable feature is that certain views can be adjusted as per our requirements, which adds a level of customization that is appreciated."

"Siebel CRM has a strong database model, workflow and integration tools."

"Siebel is easy to configure and comes with various pre-built industry verticals, so it doesn't require much effort. If you want to roll out Siebel in telecom or manufacturing, they have the verticals."

"Siebel CRM is the number one CRM product in the world."

More Siebel CRM pros

Cons

"There could be some specific configurable options on the UI level to improve visibility."

"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."

"The interface could be improved."

"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."

"In the future, machine learning and artificial intelligence functionality need to be included."

"SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version."

"Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly."

"When features do get added, we would like the product to notify us in a timely way."

More SAP CRM cons

"The problem with Siebel is that everything is customizable in it. It's probably over-engineered, which makes it difficult to use, and it makes it difficult for the users to get started with the system."

"Siebel is not user-friendly."

"The user interface, mobile application, and support could be improved."

"The user interface could be more intuitive and modern. The Oracle Siebel documentation contains many links, and finding specific information takes time."

"Siebel CRM can improve as an ERP and for a few corporate business workloads."

"However, there are areas that this product has not evolved at par with global industry trends, including the UX/UI and cloud capabilities."

"I want Oracle to improve the tool’s UI with a vanilla application. I would also like to see an insurance broking vertical in their future releases. There are thousands of brokers who look for an insurance broking solution."

"The solution itself is very heavy."

More Siebel CRM cons

Pricing and Cost Advice

"We pay for the license yearly."

"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."

"There is a license required for the solution and most of my clients purchase an annual license."

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

"Every user needs to have a license."

"The licensing model for SAP CRM is customer-based."

"They should reduce the price to target small businesses."

"SAP CRM costs approximately a couple of thousand a month."

More SAP CRM pricing and cost advice

"This solution is expensive compared to other solutions in the market. This makes it difficult to convince our customers to use it. The customers who are already using Siebel have thought about moving to Velocity or Salesforce."

"The product is expensive."

"I think the tool’s pricing is exaggerated. Once you do the price sizing as per your business needs, you would find that the price of other solutions like Zoho CRM, HubSpot CRM, Salesforce CRM, etc. would be always the same."

"Its licensing is yearly."

"The price of Siebel CRM depends on the usage of the business requirement. For large enterprises the price it's very good but if you are using it for medium scale enterprises, the price is very expensive."

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Top Industries

By visitors reading reviews

Manufacturing Company

13%

Financial Services Firm

University

Computer Software Company

11%

Government

11%

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	1
Large Enterprise	16

Questions from the Community

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

What do you like most about Siebel Sales?

Siebel CRM has enhanced customer engagement for our organization, particularly through its robust data model and flexible features. One specific scenario where Siebel CRM excelled was in addressing...

See all answers

What is your experience regarding pricing and costs for Siebel Sales?

I do not have any information on pricing, setup cost, or licensing.

See all answers

What needs improvement with Siebel Sales?

See all answers

Comparisons

Microsoft Dynamics CRM vs SAP CRM

Compared 37% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 10% of the time

Adobe Campaign vs SAP CRM

Compared 5% of the time

Zoho CRM vs SAP CRM

Compared 4% of the time

Oracle CRM vs SAP CRM

Compared 4% of the time

More SAP CRM Competitors

Microsoft Dynamics CRM vs Siebel CRM

Compared 17% of the time

Oracle CRM vs Siebel CRM

Compared 10% of the time

Salesforce Sales Cloud vs Siebel CRM

Compared 9% of the time

Oracle CX Sales vs Siebel CRM

Compared 8% of the time

Oracle Fusion Service vs Siebel CRM

Compared 7% of the time

More Siebel CRM Competitors

Product Reports

Buyer's Guide

SAP CRM

February 2026

Download SAP CRM product report

Buyer's Guide

Siebel CRM

February 2026

Download Siebel CRM product report

Also Known As

No data available

Siebel Sales

Overview

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Siebel CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. With its robust features and user-friendly interface, Siebel CRM enables organizations to effectively manage customer interactions and enhance customer satisfaction. The solution offers a wide range of modules, including sales force automation, marketing automation, and customer service management, allowing businesses to automate and optimize their customer-facing activities.

Siebel CRM also provides advanced analytics and reporting capabilities, enabling businesses to gain valuable insights into their customer data and make informed decisions. With its flexible deployment options, including on-premises and cloud-based solutions, Siebel CRM can be tailored to meet the unique needs of any organization.

Oracle

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Tªrk Telekom, Bouygues Telecom, City of Atlanta, IGEPA IT-SERVICE GmbH, ec4u expert consulting AG, Salud Responde, Sascar, Banca Transilvania, UL, Ingersoll Rand, The Royal Dutch Touring Club ANWB

Buyer's Guide

SAP CRM vs. Siebel CRM

March 2026

Free Report: SAP CRM vs. Siebel CRM

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