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Best Sales and Market Intelligence Solutions

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What is Sales and Market Intelligence?

Sales and Market Intelligence tools are designed to provide comprehensive insights into market trends and consumer behavior, enabling organizations to make informed decisions that drive growth.

The top 5 Sales and Market Intelligence solutions are ZoomInfo, DiscoverOrg, D&B Hoovers, InsideView and Data.com, as ranked by PeerSpot users in February 2025. ZoomInfo received the highest rating of 8.3 among the leaders, is the most popular solution in terms of searches by peers, and holds the largest mind share of 30.2%.

These tools offer detailed data analysis, competitive analysis, and lead generation capabilities. They support businesses in maintaining a competitive edge by providing real-time data, market penetration strategies, and customer relationship management. Stakeholders benefit by having access to data-driven insights that assist in developing effective strategies and improving market positioning.

What are the critical features of these solutions?
  • Real-time Data Analysis: Provides up-to-date information to make timely decisions.
  • Competitive Analysis: Tracks competitor activities and market strategies.
  • Lead Generation: Identifies potential customers and ensures a strong sales pipeline.
  • Market Trend Tracking: Analyzes current and future market trends.
  • Customer Relationship Management: Enhances customer interactions and satisfaction.
What benefits should users look for when evaluating a solution?
  • Improved Decision Making: Helps in making informed business decisions based on accurate market data.
  • Enhanced Competitiveness: Allows businesses to stay ahead of competitors through strategic insights.
  • Increased Revenue: Drives sales growth by identifying new opportunities and improving conversion rates.
  • Cost Efficiency: Reduces resources spent on ineffective marketing strategies by focusing on actionable insights.
  • Strong Customer Engagement: Strengthens relationships with key customers through tailored experiences.

In industries such as retail, finance, and technology, Sales and Market Intelligence tools are implemented to streamline operations and identify growth opportunities. In retail, they track consumer preferences and optimize inventory management. Finance sectors use these solutions for risk assessment and portfolio management, while technology companies leverage them for innovation and product development strategies.

The category provides significant value to organizations by enhancing their ability to respond promptly to market changes and customer needs. This leads to better strategic planning, resource allocation, and improved competitive positioning, making it an essential part of modern business operations.

Sales and Market Intelligence solutions mindshare

As of March 2025, in the Sales and Market Intelligence category, the mindshare of InsideView is 9.5%, down from 10.1% compared to the previous year. The mindshare of DiscoverOrg is 8.6%, down from 14.4% compared to the previous year. The mindshare of ZoomInfo is 30.2%, down from 34.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Sales and Market Intelligence

Top Sales and Market Intelligence products

Rankings through
PeerSpot #1 Ranked
#1 Ranked
ZoomInfo
ZoomInfo is a platform designed to get you in touch with the right people and companies.
8.3
Rating
8
Reviews
485
Words/ Review
516
Total Views
206
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DiscoverOrg
DiscoverOrg is the leading sales intelligence platform that helps sales, marketing, and staffing professionals sell smarter and more effectively. DiscoverOrg's extensive datasets provide the contacts and context necessary to identify prime opportunities and access decision makers within the IT, Finance, and Marketing departments of Fortune-Ranked, Mid-Market, and SMB companies in North America and Europe.
149
Total Views
82
Category Comparisons
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D&B Hoovers
D&B Hoovers efficiently supports business development through robust data analytics and extensive company profiles. Its intuitive interface streamlines lead generation processes. Users highlight the need for more frequent updates to information for improved accuracy. It offers valuable features like comprehensive industry insights and advanced filtering options.
1
Review
124
Total Views
57
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InsideView
InsideView’s proprietary MTV methodology produces the industry’s most accurate, relevant data and intelligence.
80
Total Views
61
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Data.com
Data.com is a data solution inside Salesforce. It helps build apps and tools to improve data quality, finding and using critical insights, and powering the critical Sales & Marketing processes that rely on clean, complete and reliable customer data.
96
Total Views
41
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Unomy
Unomy provides in-depth sales and marketing intelligence to B2B companies around the world. Every day, our teams of data scientists, software developers, analysts, and B2B sales and marketing mavens are helping businesses around the world find new customers, win more deals and market more effectively.
100
Total Views
29
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BuzzBoard
BuzzBoard uncovers data-driven insights about SMBs that drive more meaningful conversations for marketers and sellers, resulting in increased sales across the customer lifecycle. By applying data science and digital signals to the world’s most extensive collection of business intelligence about SMBs, BuzzBoard answers the most important question for marketers and sellers: why will my prospects and customers want to engage? BuzzBoard transforms unproductive sales interactions into customized opportunities to improve customer engagement, book more appointments and close deals faster.
67
Total Views
26
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Datanyze
Datanyze helps sales teams identify which accounts to target and provides the prospecting tools to reach them, so that activity always leads to productivity.
39
Total Views
20
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CIENCE Go Data
The GO Data platform is built to help you configure audiences easily, creating what is known as an Ideal Customer Profile (ICP) to target. From there, GO Data offers a wide supply of contacts that match your ICP.
36
Total Views
13
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FunnL
FunnL recommends the best fit prospects for you based on your ideal customer profile. FunnL's AI creates the most effective and personalised sales out reach emails for you. FunnL automatically launch your automated B2B sales campaigns from scratch in less than 10 minutes.
47
Total Views
7
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Aidentified
Aidentified leverages advanced AI to help businesses grow by connecting users with rich professional and household insights from millions of profiles, optimizing engagement strategies.
30
Total Views
9
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Thinknum Alternative Data
Track company activity like never beforeAlternative datasets reveal strategic movements within companies. Track when companies are hiring or firing employees, interacting with customers, moving product, and many other metrics indicative of company performance.
35
Total Views
6
Category Comparisons
Rox
Rox simplifies task management with customizable workflows, real-time collaboration, and integration capabilities. Users appreciate its efficiency and ease of use. However, there is room for improvement in analytics and report generation where more detailed insights would enhance user experience and decision-making.
19
Total Views
12
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Warmly,
Buy once through Warmly and gain access to the best in-class enrichment and intent data to power your automation.Combine intent with action to capture buyer interest in the moment, before your competitors do. Consolidate all the tools, workflows, and actions needed to instantly capture the interest of decision makers.
22
Total Views
10
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xiQ Platform
xiQ’s Personality-driven Sales and Marketing Platform™ combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions. Our award-winning, proprietary AI platform delivers personality insights, comprehensive account intelligence, and real-time, curated content right to your team’s fingertips so they can build trust and close deals faster.
31
Total Views
6
Category Comparisons
Clay
Clay serves as a valuable tool for managing relationships. It offers features like contact management and integrates smoothly with other apps. Users appreciate its ease of use while noting it could improve with enhanced customization options. Clay efficiently helps users maintain connections with minimal effort.
12
Total Views
12
Category Comparisons
Aeroleads
Aeroleads helps you to find an email address and build an email list in real-time for your business.Search our database of over 650M+ prospects using filters of your choice. All emails are validated in real time so never worry about outdated data!
32
Total Views
3
Category Comparisons
ReadyContacts
When you brainstorm & whiteboard your campaign ideas for account-based marketing, demand generation, webinar registration, conference marketing or just about anything, simply share the specs of your campaign with ReadyContacts and get a campaign-specific dataset to match your content.
24
Total Views
4
Category Comparisons
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Unify
Unify streamlines communication for businesses, supporting seamless collaboration. Its intuitive design enhances user experience, offering features like integration with existing tools and scalable solutions. Some users suggest improvements in support response times and enhanced customization options.
13
Total Views
8
Category Comparisons
sales-i
sales-i's sales performance software delivers smarter selling to manufacturers, distributors and wholesalers creating a more complete picture of what’s really going on with your customers. With complete visibility into the inner workings of your business and customer base, you’ll have unmissable cross and up-selling opportunities on tap, fast insight into any changes in customer spend and truly delighted customers.
30
Total Views
3
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Sybill
Sybill assists in deciphering customer insights with robust analytics tools, offering intuitive navigation and customizable reports. Its integration features enhance team collaboration. Room for improvement includes better scalability options and enhanced data visualization capabilities to effectively support growing business demands.
7
Total Views
2
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Closely
Closely enhances collaboration with features like real-time messaging and task management. Users appreciate its integration capabilities and ease of use. Some reviewers suggest improving customization options and performance speed. It's valuable for teams seeking streamlined communication and coordination in project work.
83
Total Views
2
Category Comparisons
ZippLead
ZippLead enhances sales pipeline efficiency with intuitive contact management and detailed analytics. Users appreciate its quick data import process and seamless CRM integration. Some suggest improvements in custom reporting functionality. ZippLead remains a strong contender for businesses seeking streamlined lead management.
15
Total Views
1
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SproutsAI
SproutsAI automates customer support processes, addressing repetitive queries, improving response times, and personalizing interactions. It efficiently manages large inquiry volumes, reducing workloads. Users appreciate its data analytics, machine learning, integration with existing tools, intuitive design, customizable features, and excellent support. Some note the need for better third-party integration and improved customization options.
21
Total Views
1
Category Comparisons
HockeyStack
HockeyStack helps B2B Marketing and Sales teams generate more pipeline and be more efficient with Marketing reporting, Account Intelligence, and Outbound Workflows.
1
Total Views
1
Category Comparisons
Donna
Donna assists users in task management and scheduling with its intuitive design and easy-to-use features. Users find its calendar integration valuable for boosting productivity. However, there is room for improvement in terms of customization options to better meet diverse user preferences.
4
Total Views
Alternative Market Data
Alternative Market Data provides robust use cases and valuable features for diverse financial projects. It excels in data accuracy and comprehensive coverage. Users appreciate its adaptability though there is room for improvement in integration capabilities and customization options to better suit specific requirements.
3
Total Views

Sales and Market Intelligence experts

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Related categories

Marketing Intelligence
Predictive Sales Intelligence
Mobile Sales Applications
Opportunity Management
Proposal Management
Product Configuration and Quoting

Popular comparisons

DiscoverOrg vs. ZoomInfo
D&B Hoovers vs. InsideView
Clay vs. Rox

Sales and Market Intelligence Q&As

Read answers to top Sales and Market Intelligence questions. 842,296 professionals have gotten help from our community of experts.
Sep 10, 2024
When evaluating Sales and Market Intelligence, what aspect do you think is the most important to look for?
Sep 10, 2024
Why is Sales and Market Intelligence important for companies?

Sales and Market Intelligence FAQ

What are the key features of Sales and Market Intelligence?

Sales and Market Intelligence solutions empower businesses to make data-driven decisions by providing real-time insights into market trends and consumer behavior. They offer advanced analytics to uncover patterns, identify opportunities, and understand competitors. User-friendly dashboards and customizable reports enhance decision-making processes by presenting key metrics in a clear and concise manner. Integration with CRM systems facilitates streamlined information flow and better customer engagement. Predictive analytics tools help forecast future trends, aiding in strategic planning. Data enrichment capabilities enhance the quality of existing data, providing a comprehensive view of market dynamics and enabling businesses to target potential customers effectively.

What are the benefits of Sales and Market Intelligence?

Sales and Market Intelligence enhances decision-making through comprehensive data analysis and insights, allowing businesses to identify trends, forecast demand, and optimize strategies. It improves lead generation by providing accurate information on potential customers and competitors. This intelligence aids in tailoring marketing campaigns to specific audience needs, increasing engagement and conversion rates. By leveraging real-time data, companies can swiftly adapt to market changes and gain competitive advantages. It also helps in identifying growth opportunities, reducing risks by foreseeing potential challenges, and boosting overall business performance through informed strategic planning.

What are the most popular FAQs?

How can Sales and Market Intelligence improve my lead generation?

Sales and Market Intelligence solutions help you identify and target the right prospects. By analyzing market trends, consumer behavior, and competitive data, you can refine your sales strategy to focus on high-potential leads. These tools provide insights on prospects' purchasing intent, enabling you to tailor your approach and increase conversion rates.

What metrics can you track with Sales and Market Intelligence tools?

With Sales and Market Intelligence tools, you can track key performance indicators like market trends, competitor analysis, and customer buying patterns. These tools allow you to monitor sales forecasts, market share, and customer demographics, offering comprehensive insights into your target market and helping you make informed business decisions.

How do you integrate Sales and Market Intelligence into your existing CRM?

Integrating Sales and Market Intelligence into your CRM system enhances its functionality. You can do this by using APIs or third-party integration services that sync intelligence data with your CRM. This integration provides a centralized view of your customer interactions and sales insights, enabling a data-driven approach to customer relationship management.

What is the role of AI in Sales and Market Intelligence?

AI plays a crucial role by automating data collection and analysis, allowing you to uncover deep insights into market trends and consumer behavior. It helps in predicting customer needs, optimizing pricing strategies, and identifying new market opportunities. AI-driven tools enhance decision-making, giving you a competitive advantage.

How can Sales and Market Intelligence aid in competitive analysis?

Sales and Market Intelligence tools allow you to track competitors' activities, pricing strategies, and customer feedback. You gain insights into their market positioning and product offerings. This information helps you to benchmark your performance, identify areas for improvement, and craft strategies to outperform your competition.

Best Sales and Market Intelligence Solutions
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