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Best Marketing Intelligence Solutions

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What is Marketing Intelligence?

Marketing Intelligence helps organizations gather and analyze data on consumer behavior, market trends, and competitive activities. This enables better decision-making and more effective marketing strategies.

The top 5 Marketing Intelligence solutions are 6sense, PROS Scientific Analytics, Zilliant, Oracle Data Cloud and Trendkite, as ranked by PeerSpot users in November 2024. 6sense received the highest rating of 0.0 among the leaders and is the most popular solution in terms of searches by peers, and Zilliant holds the largest mind share of 6.6%.

Marketing Intelligence allows companies to leverage data from multiple sources, providing insights that guide strategic decisions. This insight-driven approach helps businesses identify opportunities, understand audience needs, and tailor their marketing efforts more effectively. With comprehensive data analysis, companies can stay ahead of market trends, anticipate competitor moves, and optimize their marketing campaigns for maximum impact.

What are the key features of Marketing Intelligence solutions?
  • Data Integration: Combine data from various sources for a unified view.
  • Advanced Analytics: Apply sophisticated analytical techniques to extract meaningful insights.
  • Real-Time Reporting: Access up-to-date information instantly to make timely decisions.
  • Competitor Analysis: Monitor and analyze competitor activities to stay competitive.
  • Trend Analysis: Identify and forecast market trends to stay ahead of changes.
What benefits should users expect from Marketing Intelligence solutions?
  • Improved Decision-Making: Make informed decisions based on accurate data.
  • Enhanced Marketing Strategies: Develop more effective marketing plans driven by insights.
  • Increased ROI: Optimize campaigns and resources to achieve better returns.
  • Customer Insights: Gain a deeper understanding of customer behavior and preferences.
  • Market Trend Identification: Stay ahead of industry changes and trends.

Marketing Intelligence solutions are implemented across industries like retail, finance, and healthcare. Retailers use it to understand shopping behaviors and personalize customer experiences. Financial institutions leverage it to enhance customer engagement and manage risks. In healthcare, it helps in analyzing patient data and improving service delivery.

Marketing Intelligence is essential for organizations to navigate complex markets efficiently. It empowers businesses with actionable insights, making it easier to adapt to evolving market conditions, competitive pressures, and changing consumer preferences.

Marketing Intelligence solutions mindshare

As of December 2024, in the Marketing Intelligence category, the mindshare of 6sense is 6.3%, up from 6.0% compared to the previous year. The mindshare of Zilliant is 6.6%, up from 4.3% compared to the previous year. The mindshare of Oracle Data Cloud is 5.4%, up from 5.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Intelligence

Top Marketing Intelligence products

Rankings through
PeerSpot #1 Ranked
#1 Ranked
6sense
6sense helps B2B marketers to understand the complexity of being an Account Based Marketers (ABM) buyer. It provides the following Platforms:
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PROS Scientific Analytics
PROS Scientific Analytics quickly identifies product and customer segment-specific profit improvement opportunities. PROS Scientific Analytics integrates with PROS Price Optimizer and PROS Deal Optimizer modules to provide decision support as you set enterprise pricing strategy, create price lists and contracts, and provide sales approvals.
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Zilliant
The Zilliant IQ Platform uses artificial intelligence, machine learning and predictive analytics techniques to continuously identify the untapped economic potential of every B2B customer relationship, and seamlessly delivers prescriptive intelligence within existing field sales workflows, CRM and CPQ applications and eCommerce channels, increasing the value of every customer interaction.
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Oracle Data Cloud
Oracle Data Cloud offers the leading global Data as a Service (DaaS) solution by bringing together the right data, science and technology to help our customers connect more deeply with their customers.
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Trendkite
Being a PR professional today is more than just managing relationships. It is brand awareness; it is ROI and business impact; it is elevating the role of PR with the same level of analytics and accountability as the rest of the organization. TrendKite is the Intelligent Communications Platform that puts earned media at the heart of the marketing mix. TrendKite helps you prove your impact, make data-driven PR decisions, and power your digital strategy.
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Fliptop
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data.ai Platform
The industry’s first and only Unified Data AI platform unifies your 1st party data with comprehensive market estimates in an engaging and empowering analytics experience. Armed with timely and meaningful AI-powered insights, you can quickly and easily create winning investment, go-to-market, competitive, campaign, and advertising strategies. Our customers are positively impacting CAC, LTV, ROAS, and ROI.
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XANT Playbooks
Playbooks doesn’t just help your sales team get more work done—it helps them get more of the right work done, no matter if they are remote or in the office. Playbooks manages lead follow-up and prospecting cadences, automates administrative tasks, and uses data to predict who, when, and how to engage buyers for the best outcome.
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Tracx
Tracx is a social listening tool that captures the full conversation while providing an all-in-one solution. clients are able to discover new opportunities and better understand all aspects of their business - from customers, to competitors and influencers. The system refines and analyzes mass amounts of data from across the social web, then makes that data actionable. Tracx's contextually-driven social engagement engine takes the guesswork out of engagement.
81
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Affinio
Our platform is set in a familiar arena: your web browser. Highly visual and easy to navigate, Affinio reports provide unprecedented actionable insights in minutes, not weeks.
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Infer
Artificial intelligence is rapidly transforming all digital industries and sales and marketing are no exception. Ignite's Infer solutions deliver a predictive-first platform that helps companies win more customers. It leverages proven data science to rapidly identify your most promising prospects, build hyper-targeted segments, and personalize outreach at scale - often resulting in significantly increased conversion rates on inbound and outbound campaigns.
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Gainsight Platform
The Experience You Want With The Power You Need
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Conductor
Content & SEO technology with proven workflows that guide you to revenue
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Yieldify
The Yieldify Conversion Platform is the smart and simple way to create, manage and measure your campaigns
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Springbot
Springbot integrates with Magento, Shopify and BigCommerce to deliver the power of Big Data with marketing automation and marketing analytics to small and medium businesses (SMBs) so that eCommerce merchants like yourself can start to increase conversions and grow revenue.
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Beckon
Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business.
45
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Engagio
Account Based Everything is a strategy to orchestrate personalized marketing, sales, and success efforts to land and expand named accounts.
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Radius
Radius is a data-powered marketing platform that helps B2B marketers uncover insights about their ideal customer segments, find look-alikes of their best prospects, and deliver insights that help bridge the gap between marketing and sales. Helps marketers understand their best customers, find new prospects, & deliver insights to sales.
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Datorama
One Platform for all your marketing data, investments, KPIs, and decisions. Datorama’s AI-powered marketing intelligence puts you in control to connect your data, report across channels and campaigns, and surface the right insights instantly. You can now make smarter decisions at the speed of your customer.
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TopOPPS
Modern sales teams plug TopOPPS into their CRM for predictive sales analytics. TopOPPS assists the sales rep like a personal assistant that guides and drives winning behaviors resulting in CRM hygiene with accurate analytics and a predictive forecast on autopilot. By assisting sales reps with easy data entry and pipeline insights, sales teams see an increase of 20% in quota attainment due to higher win rates and shorter cycle times. TopOPPS helps sales reps to get more data into the CRM in a fraction of the time leaving them more time to sell. The increase in accurate data combined with learning algorithms, enables the AI to direct sales management to areas in the sales process that need improvement and to coaching opportunities with sales reps. TopOPPS automates the sales process to improve CRM adoption, sales process execution, pipeline visibility, sales performance, and forecast accuracy. Sales teams using TopOPPS are closing more, faster.
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Netsertive
Netsertive is a marketing technology company that enables brands, publishers, and local businesses to reach customers online, at scale. Netsertive’s platform and services coordinate messaging, brand experience, and performance across all digital channels to drive awareness, consideration, and sales.
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DocSend
Content management designed to help dealmakers and marketers win – smart, intuitive, and adopted.
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BuzzBoard
BuzzBoard uncovers data-driven insights about SMBs that drive more meaningful conversations for marketers and sellers, resulting in increased sales across the customer lifecycle. By applying data science and digital signals to the world’s most extensive collection of business intelligence about SMBs, BuzzBoard answers the most important question for marketers and sellers: why will my prospects and customers want to engage? BuzzBoard transforms unproductive sales interactions into customized opportunities to improve customer engagement, book more appointments and close deals faster.
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Model N
Model N is the leader in revenue management solutions. Driving mission-critical business processes such as configure, price and quote (CPQ), contract and rebate management, business intelligence, and regulatory compliance, Model N solutions transform the revenue lifecycle from a series of disjointed operations into a strategic end-to-end process.
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Apteco FastStats
The Apteco FastStats software suite provides a powerful platform for data mining, data analysis, campaign management and reporting; all through a fast, intuitive and truly easy to use drag and drop interface.
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Mintigo
Having trouble engaging your prospects? Look no further than this all-in-one lead management solution.Real time intelligence to find and engage your leads
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Alida Total Experience Management (TXM) platform
Broad and deep feedback combine in one platform for continuous innovation. By synthesizing and contextualizing feedback in one place, you can truly understand the why behind the what and determine what’s next.
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AlphaSense
Users employ AlphaSense for in-depth market analysis, tracking competitive intelligence, and identifying financial trends. Its advanced search capabilities and AI-driven insights facilitate faster data retrieval and strategic decision-making. Users appreciate its speed, broad database access, and efficiency in extracting relevant information, though some experience lagging issues and find the learning curve steep.
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Zeta Interactive
The ZetaHub platform brings the power of our Marketing, Data, and Experience Clouds to life in a single console. The Gartner Magic Quadrant-rated Hub enables the World's leading marketers to master the New Golden Rule to acquire, retain, and grow customer relationships like never before.
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FirstRain
Introducing the world’s first analytics platform that brings together external and internal unstructured data to coach teams and professionals on key business developments that affect their go-to-market strategy, business relationships, and investments.
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Knotch
Knotch is the only measurement product built to add to the content experience while sourcing granular, actionable data. And we don't just show you the numbers,  we give you clear, actionable insights in words too. We've made it fun, easy and rewarding for your audience to share how they feel about your brand.
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Verto Analytics
Reach your audience at the right time by knowing when and where to reach them. Monetize better, optimize spend, and monitor your competitors across the digital landscape.
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InsideSales.com
InsideSales.com offers the industry's leading sales acceleration platform built on Neuralytics, a predictive and prescriptive self-learning engine that drives revenue growth by delivering an optimized experience for both salesperson and buyer.
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BIScience
BIScience is a software technology company providing a suite of Digital Intelligence solutions including ad intelligence, consumer behaviors analytics and brand exposure which allows Brands, Market Research companies, Publishers, Agencies and Investment Professionals to get deep digital intelligence insights at scale.
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Session AI
Improve outcomes: Our leading in-session marketing platform drives new revenue and increases conversions in a privacy-first world.
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Near Allspark
Allspark gives you instant access to advanced audience curation & marketing capabilities. Use Artificial Intelligence and data from 1.6 billion users to experience the simplicity of complexity.
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NetBase
NetBase delivers the social intelligence that global brands and agencies use to publish, monitor, analyze and engage with customers in real time.
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Supermetrics
Supermetrics is a versatile data platform designed to streamline the process of gathering, connecting, and analyzing data from over 80 marketing and ad platforms. By eliminating data silos, the platform simplifies reporting and analysis, offering pre-built connectors and data pipelines for seamless integration with popular tools. Supermetrics enables users, including non-technical professionals, to effortlessly create reports and dashboards with drag-and-drop functionality and access a library of pre-built templates for common marketing reports. With robust data visualization tools, various charts, graphs, and tables facilitate easy interpretation and insights. Users can apply data transformations, identify trends through automated alerts, and gain actionable insights to optimize marketing campaigns. Supermetrics supports data sharing and collaboration, offers secure data warehousing, and allows for custom integrations and scripting to meet specific needs. Tailored for marketing professionals, agencies, and businesses of all sizes, Supermetrics provides a time-saving solution, deeper insights, improved decision-making, and increased transparency in tracking and analyzing marketing performance.
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Proof Analytics Proof Business GPS
Proof BusinessGPS™ guides and helps CMO’s and marketers to produce better results with fewer dollars. What sets Proof apart is the automation of regression analytics to calculate and visualize the strength of the relationships between marketing investments and business results. In short, allow marketers prove ROI. Proof BusinessGPS™ visualizes the historic route of your marketing effort and shows you the most optimal route to your new increased marketing performance. With Proof you shorten time to value. Time is money. Start your journey today. Calculate the strength of the relationships between marketing spend and results Identify the channels/tactics that maximize your sales Plan, Budget and Optimize your marketing mix Create “what-if” scenarios for alternative investments with actionable real-time insights Understand how time-lag affects your marketing tactics Empower all stakeholders to understand the impact of marketing See clearly how your chosen channels/tactics impact each other
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Oracle Datalogix
Connecting marketing to sales, we use data science to help brands engage buyers across addressable media via puchase-based insights, targeting & measurement.
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Networked Insights
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Near CARBON
CARBON is the best software platform for enriching your digital-world customer data with real-world attributes, in real time.
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ZYMPHONY
Unified User Profile
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Artesian
With Artesian, you can track your customers, prospects competitors and partners, spot business opportunities and manage risk.
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OWOX BI
Meet an all-in-one data analytics and tracking solution designed to easily collect, prepare, and analyze marketing data with precision and complete control over performanceeduce time spent on reportingSpend more time reaching your monthly KPIs, instead of collecting the data or buildingreportsMake data-driven decisionsMerge advertising data, user behavior, and CRM in one report for a comprehensive overview of your performanceControl Cross-channel spendTake full control of your marketing budget and make sure every dollar is spent wiselyGrow revenueEvaluate user behavior and conversion data to discover and boost your most-performing marketing channelsEstablish a single source of truthCreate a single source of truth between departments, ensuring everyone is on the same page
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Index
Index is transforming retail, bringing rich analytics, measurement and personalization to the offline world. We power lifelong customer relationships through actionable insights, relevant shopping experiences and performance-based marketing. We help retailers to meet and greet customers on the channels where they engage, and harnesses the potential of mobile to elevate and expand these relationships.
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Adjust Analytics
Real-time app analytics to measure and drive performance
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Neurons AI
Neurons AI predicts and analyzes customer behavior to enhance marketing strategies. It is effective in understanding consumer patterns and optimizing ad placements. Users praise its accuracy, large dataset processing, and actionable insights. It features an intuitive interface and seamless data integration. Suggestions for improvement include better integration, comprehensive documentation, and enhanced support.
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AI Audiences
AI Audiences product uses machine learning and millions of commerce insights to build custom lookalike audiences for paid social that maximize advertising performance so you can scale profitably.
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Trakaff
Affiliate Tracking Software that lets you track, manage and optimize your Network Performance – taking it to the next level. Get expert onboarding support with TrakAff. Our knowledgeable team is available for seamless integration. Trust us for efficient support. Join our satisfied customer base and experience the benefits. Sign up with us today and see the difference for yourself! Accelerate your growth with easy and quick integration. Start your journey with us today and see results!
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Tracksuit
Tracksuit offers an advanced platform designed to streamline operations, optimize performance, and enhance user engagement. Its innovative approach provides businesses with the tools to effectively manage and analyze their activities, driving efficiency and growth.
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GrowByData
Marketing Intelligence that Powers Smarter, Faster eCommerceUnify insights across the shopper journey to get a competitive edge.
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ThoughtLeaders Platform
All-in-one platform to manage your influencer campaigns from start to finish. Unlock the power of data and analyze content and channels to make better influencer marketing campaigns.We collect data that helps our clients manage their campaigns smarter and find the best sponsorship collaborations by using our data based predictions. Platforms we cover are YouTube, Podcast, Newsletter, Twitch, Newsletter, Tiktok, and Instagram. Data points we track include: Brand sponsorships, Projected views, Uploads count, Total views, Brand mentions, Transcripts, Subscribers, Likes and comments, Evergreen content, and more!
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VisarXperience
Create, deploy and scale immersive experiences to boost industrial operations, all within a ready-made platform.Use a backbone of the VR/AR/DT solution with CAD files, convert 2D to 3D model, and customize it for different projects.Apply 3D point cloud models & create a VR/AR/DT solution integrating real-time data into one analytic module.Use data from hardware sensors to enable digital twin simulations and run predictions for various operational situations.
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Aviato
Aviato turns data into deals by delivering high-quality people and company intelligence to your fingertips. The most comprehensive view on private markets there is, made accessible to you. Aviato connects seamlessly with top CRMs and tools. Powerful API enables an easy transition to data-driven choices, no process disruption.

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