Best Web Analytics Solutions

What are Web Analytics?

Web Analytics solutions provide businesses with insights into their website performance and user behavior.

To learn more, read our Web Analytics Buyer's Guide (Updated: October 2025).

The top 5 Web Analytic solutions are Amplitude, Snowflake Analytics, Google Analytics 360, Heap and Adobe Analytics, as ranked by PeerSpot users in October 2025. Google Analytics 360 received the highest rating of 9.0 among the leaders. Amplitude is the most popular solution in terms of searches by peers and holds the largest mind share of 14.8%.

These tools collect and analyze data from website visits, allowing companies to optimize their digital presence. Through detailed reports and dashboards, businesses can monitor key metrics, analyze user journeys, and make data-driven decisions. Popular solutions include Google Analytics, Adobe Analytics, and Matomo.

Which features are critical in Web Analytics tools?

Real-Time Reporting: Allows immediate tracking of website activity.
Conversion Tracking: Monitors conversion rates and identifies areas for improvement.
Audience Segmentation: Enables detailed analysis by breaking down user data into segments.
Goal Setting: Facilitates tracking of specific business objectives and key performance indicators.
Custom Dashboards: Provides tailored views and reports for different business needs.

What benefits and ROI should users look for?

Improved Decision Making: Data-driven insights help refine marketing strategies.
Enhanced User Experience: Understanding user behavior leads to better website usability.
Increased Conversion Rates: Optimizing the user journey boosts sales and leads.
Cost Efficiency: Identifying ineffective campaigns allows for better budget allocation.
Personalized Marketing: Tailored content and offers improve customer engagement.

In retail, Web Analytics helps track customer purchase behavior and optimize online store layouts. Financial institutions use these tools to enhance user experiences and ensure compliance. Media companies benefit by understanding content performance and user preferences.

Web Analytics is essential for organizations seeking to enhance their online presence and achieve business objectives through actionable insights.

Buyer's Guide

Web Analytics

October 2025

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Helped 872,922 peers since 2012

Web Analytics solutions mindshare

As of November 2025, in the Web Analytics category, the mindshare of Google Analytics 360 is 11.8%, up from 8.6% compared to the previous year. The mindshare of Matomo is 7.6%, down from 12.6% compared to the previous year. The mindshare of Amplitude is 14.8%, up from 14.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Analytics Market Share Distribution
Product	Market Share (%)
Amplitude	14.8%
Google Analytics 360	11.8%
Matomo	7.6%
Other	65.8%

Web Analytics

Top Web Analytics products

Rankings through

#1 Ranked

Amplitude

Amplitude is a digital analytics platform that helps businesses understand and enhance customer experiences. It offers features like event tracking, cohort analysis, and conversion funnels to provide real-time insights into user behavior. Its comprehensive tools enable businesses to refine customer engagement, increase conversions, and improve product strategies for better ROI.

8.3

Rating

Reviews

631

Words/ Review

791

Views

426

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Leader

Snowflake Analytics

Conventional data platforms and big data solutions struggle to deliver on their fundamental purpose: to enable any user to work with any data, without limits on scale, performance or flexibility. Whether you’re a data analyst, data scientist, data engineer, or any other business or technology professional, you’ll get more from your data with Snowflake.

8.4

Rating

Reviews

561

Words/ Review

417

Views

150

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Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics. Updated: October 2025.

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872,922 professionals have used our research since 2012.

Google Analytics 360

Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

9.0

Rating

Reviews

317

Words/ Review

575

Views

196

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Heap

Heap automatically captures every customer touchpoint. No more tracking plans, tracking code, or tags. Get answers in seconds and make decisions faster.

7.5

Rating

Reviews

678

Words/ Review

358

Views

155

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Adobe Analytics

Adobe Analytics is part of the Adobe Experience Cloud suite of products, which help online marketers apply real-time analytics and detailed segmentation to all their marketing channels.

8.0

Rating

Review

571

Words/ Review

368

Views

115

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Matomo

Matomo is the only analytics platform that gives you full control over your data and more.

429

Views

200

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See which vendors are best for you

Use our free recommendation engine to learn which Web Analytics solutions are best for your needs.

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872,922 professionals have used our research since 2012.

Segment

Segment is a customer data platform that helps organizations collect, unify, and analyze customer data from various sources. Its primary use case is to provide a single view of the customer across different touchpoints, enabling businesses to deliver personalized experiences. The most valuable functionality of Segment is its ability to integrate with numerous data sources, such as websites, mobile apps, and third-party tools. It simplifies the process of data collection and unification, allowing organizations to easily access and analyze customer data in real time. Segment helps organizations by providing a comprehensive understanding of their customer's behavior, preferences, and interactions. This valuable insight enables businesses to make data-driven decisions, optimize marketing campaigns, and improve customer engagement. By leveraging Segment's capabilities, organizations can enhance customer experiences, increase customer satisfaction, and drive business growth.

8.0

Rating

Reviews

1,635

Words/ Review

260

Views

127

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comScore Digital Analytix

Digital Analytix offers access to data in its unaggregated form, enabling the flexibility demanded by web analytics professionals and digital business stakeholders. It enables not only ad hoc analysis and creation of new segments on the fly, but also the ability to create new dimensionality on the fly.

588

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Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

295

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161

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SimilarWeb

SimilarWeb is a online competitive intelligence tool for businesses that offers its customers insights into both their own and competitor's website traffic volume; referral sources, including keyword analysis; and website "stickiness" (e.g., time on site, page views, bounce rate), among other features.

9.0

Rating

Review

430

Words/ Review

167

Views

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StatCounter

Founded by CEO Aodhan Cullen, StatCounter is a counter service company based in Dublin. Frustrated with slow loading times, poor data and boom-and-bust service providers, Aodhan set out to build a better web tracker. Providing service since 1999, StatCounter has experience and longevity on their side. Their mission is to track and monitor website activity to help clients better understand the visitors to their sites so they can improve their business. Currently, about 2.5% of all websites use Stat Counter, and the company has over 2 million customers. StatCounter's hit counter measures real human activity as it happens to give you the most relevant feedback. It provides log-time, tracking all visitors to your site, whether first-time or returning. The magnify option lets you get a detailed overview of individual visitors, allowing you to target customers with customized content. Track where visitors come from and what parts of your website they visit most often to optimize their experience. This web tracker allows you to view key information: what pages do visitors arrive at first? What pages do they view last? Which keywords and search engines drive the most traffic to your site? You can inspect the paths that lead visitors to your website and direct traffic accordingly. StatCounter also allows you to manage multiple sites using only one account. Accessible online or via email, the data is represented in concise, user-friendly visual charts. Easy to install, it adds only a few lines of minimal code to your website, and visibility is at your discretion. StatCounter's hit counter tools can better inform the design, effectiveness and, ultimately, the profitability of your site.

7.0

Rating

Review

545

Words/ Review

175

Views

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WebTrends

Delivers insight into web visitor activity, allowing organizations to acquire, convert & retain more customers.

220

Views

143

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Pendo

Pendo was founded in 2013 when alumni from Rally, Google, Cisco, and Red Hat combined their heads and hearts to build something they wanted but never had as product managers — a simple way to understand and attack what truly drives product success

238

Views

108

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Glassbox

Whether you’re an IT technician or a CTO, it’s tempting to focus on data, rather than the people behind the numbers. Glassbox gives you a deeper understanding of your customers by helping identify the reasons why they do or don’t interact with your platform in the way you intended. Representing a comprehensive suite of services, Glassbox can add transparency and clarity to every aspect of your online presence - from troubleshooting and testing, to revealing why your new product isn’t gaining the traction it deserves.

240

Views

101

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Optimizely

Optimizely is a powerful Digital Experience Platform (DXP) designed to empower businesses in crafting, delivering, and enhancing their digital interactions across various channels. This cloud-based platform offers a wide range of features tailored to the dynamic needs of modern enterprises. With Optimizely, companies can seamlessly manage their content, enabling them to create, edit, and publish content from a unified platform. Moreover, it offers personalized experiences by tailoring content to individual users' interests and demographics. A/B testing capabilities enable businesses to experiment with different content variations and determine which ones yield the best results, while comprehensive analytics provide insights into user interactions for continuous improvement. Optimizely also aids in conducting experiments to test new ideas, ultimately enhancing digital experiences. Businesses can make data-driven decisions with ease, thanks to its robust reporting capabilities.

Reviews

225

Views

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Leadfeeder

Leadfeeder is a simple tool for B2B companies that uncovers your website visitors and turns them into quality sales leads. Powered by Google Analytics.

118

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Statsig

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Statsig vs Amplitude

Piwik PRO Analytics Suite

Piwik PRO Analytics Suite is a privacy-first platform that offers the advanced analytics features of Google Analytics while allowing for full control of data. It provides flexible reports and data collection in addition to consent management, tag management and a customer data platform.

102

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Factors.AI

Reveal anonymous traffic, qualify high-intent visitors, and measure account engagement. Save countless hours of manual effort with automated analytics and AI-fuelled insights. Connect the dots between campaigns, content, and pipeline to allocate resources efficiently. Quantify the impact of every customer touchpoint on conversions & pipeline.

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Factors.AI vs Leadfeeder

Microsoft Clarity

Microsoft Clarity provides valuable insights for optimizing website performance, featuring heatmaps and session replays that enhance user behavior analysis. Its intuitive interface simplifies data interpretation, though there's room for improvement in integration capabilities with other analytics tools to expand its functionality.

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Microsoft Clarity vs Amplitude

OpenText Core Web Optimization

OpenText Core Web Optimization facilitates digital experience management through its analytics and content testing functionalities. Users appreciate its insightful reports and scalability but mention the initial learning curve as an area for improvement, suggesting enhancements to accessibility and navigation.

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OpenText Core Web Optimization vs Snowflake Analytics

Indicative

Indicative is the only customer analytics platform for product managers, marketers, and data analysts that connects directly to your data warehouse.

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SkyGlue

SkyGlue takes the headaches out of event tracking. SkyGlue makes event tracking with Google Analytics easier than ever. SkyGlue automatically identifies events on each page, and begins tracking. No training is needed. Focus your time on the analytics vs. how to the create analytics.

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Piwik PRO Marketing Suite

The Piwik PRO Marketing Suite allows users to quickly gain powerful insights with data segmentation, data activation, user-centric reporting, and painless tag implementation while ensuring complete data security.

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Apptimize

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Acoustic Connect

IBM Marketing Operations integrates planning, budgeting and resource management into a single environment to foster collaboration, track and reduce costs and accelerate time to market. The solution is tightly integrated with IBM Campaign and enables your organization to collaborate, share insights and automate marketing program development and approval processes. Involve resources from outside agencies too. Increase return on investment by accelerating decisions, eliminating redundancies and identifying enhancement opportunities across the marketing program ecosystem.

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IBM Watson Customer Experience Analytics

IBM Watson Customer Experience Analytics is a powerful tool that enables organizations to gain deep insights into customer behavior and preferences. Its primary use case is to analyze customer interactions across various touchpoints, such as websites, mobile apps, and social media platforms.The most valuable functionality of Watson Customer Experience Analytics is its ability to provide a holistic view of the customer journey. It combines data from multiple sources, including clickstream data, customer feedback, and sentiment analysis, to deliver comprehensive insights. This allows organizations to understand the entire customer experience, identify pain points, and make data-driven decisions to improve customer satisfaction.By leveraging advanced analytics and AI capabilities, Watson Customer Experience Analytics helps organizations uncover hidden patterns and trends in customer behavior. It provides actionable insights that enable businesses to optimize their marketing strategies, personalize customer experiences, and enhance overall customer satisfaction.Furthermore, this tool helps organizations identify opportunities for cross-selling and upselling by understanding customer preferences and purchase patterns. It also enables businesses to proactively address customer issues and reduce churn by identifying dissatisfied customers and resolving their concerns promptly.

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Smartlook

Smartlook records users on websites and in mobile apps. With features that allow you to find useful information even in thousands of recordings in no time.

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AT Internet - Digital Analytics Solution

One of the world’s major players in digital intelligence since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all channels. AT Internet’s expertise extends from collecting raw data to treating it in real time and delivering it for analysis and the sharing of insights.

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jKool Cloud

jKool provides a software-as-a-service, cloud-based platform for analyzing streaming Big Data in motion (FastData). jKool Analytics encompasses -- application, web, transaction & log analytics. The service can also be used to measure customer experience and user engagement for SaaS/cloud, mobile and web apps.

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Keen IO

You can track any event from your website, app, game, or device and store it with Keen. No need to manage your own database for event data.

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Keen IO vs Snowflake Analytics

Veritone Essentials

Veritone Essentials allows you to get the most value out of your visual and audio media. These applications, powered by aiWARE, allow you to instantly search, analyze, and share information like never before.

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PinMeTo

PinMeTo is a multi-location marketing platform that enables enterprise brands to streamline the management of business information, online conversations, and messaging across various online maps, services, apps, and directories.

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Interana

Interana empowers everyone in digital businesses, from product, UX, growth and marketing to editorial, sales and support with intuitive visual exploration of behavior in event data.

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Interana vs Amplitude

Zoho PageSense

Zoho PageSense helps businesses optimize website performance with A/B testing, analytics, and heatmaps, enhancing user experience. It provides insightful data and an intuitive dashboard. Users appreciate its effectiveness but desire improved integration capabilities and more comprehensive training resources.

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Linito

Linito provides efficient task management with seamless collaboration features and intuitive design, offering valuable support for teams. While highly regarded, users note room for improvement in customization options and integration capabilities. Adaptability and ease of use make it ideal for diverse professional environments.

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Zoho Apptics

Zoho Apptics helps businesses analyze app performance with real-time insights and supports tracking user behavior. It offers intuitive analytics and integration capabilities. Users suggest improvements for more customization options and enhanced customer support. Zoho Apptics remains a valuable tool for app performance monitoring.

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Glass Analytics

Glass Analytics effectively supports data-driven decision-making with customizable reports and real-time insights. Its valuable features include comprehensive data visualization and predictive analytics. Users note the need for enhanced data integration capabilities and more intuitive navigation to fully leverage its potential.

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WPLytic

WPLytic serves as an analytics tool addressing specific needs for WordPress users, boasting features like real-time data tracking and detailed performance reports. Users appreciate its ease of integration with WordPress. However, some find that advanced reporting capabilities could use refinement for more targeted analyses.

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UserBird

UserBird effectively addresses customer feedback with robust analytics and customizable integrations, providing valuable insights. It offers smooth scalability and efficient communication tools. However, users suggest improvements in notification settings and feature updates for better usability.