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Amplitude vs Google Analytics comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Amplitude
Ranking in Web Analytics
2nd
Average Rating
8.4
Number of Reviews
3
Ranking in other categories
Customer Data Analysis (1st), Mobile Marketing and Advertising (1st), User Activity Monitoring (7th)
Google Analytics
Ranking in Web Analytics
3rd
Average Rating
8.4
Number of Reviews
15
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2024, in the Web Analytics category, the mindshare of Amplitude is 14.6%, up from 11.4% compared to the previous year. The mindshare of Google Analytics is 8.6%, down from 11.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics
 

Featured Reviews

Suraj Chandak - PeerSpot reviewer
Jun 17, 2024
Used for reporting and monitoring purposes and to check the business KPIs
We use Amplitude for reporting and monitoring purposes and to check the business KPIs. I'm working with Western Union, and we monitor our daily KPIs, including successful transactions and log-ins. We have created dashboards in Amplitude. We generate daily reports and share them with the business…
OP
Aug 13, 2019
Provides information to help identify, understand, and make use of our visitor traffic
Through Google Analytics we can see the activity that each visitor exercises within our website and makes up the fundamental basis for the projects we execute in order to constantly improve our website. With Google Analytics, in addition to knowing how many visitors came to our website, we can also…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Other areas like cohort analysis, defining key events, and user properties were also well-suited for Amplitude. It is an easy tool to use."
"We can create charts and bar charts for visualization purposes and check real-time data with the solution."
"I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments."
"It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."
"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."
"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."
"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."
"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."
 

Cons

"The visualization of the properties can also be enhanced. Basically, the visualization could be better, and the real-time analytics can be enhanced."
"We have seen tagging issues with Amplitude in rare scenarios, which can be improved."
"Setting up reports in Amplitude was challenging for me as a newer user."
"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."
"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."
"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others."
"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."
"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."
"They can improve their Android app."
 

Pricing and Cost Advice

"Pricing is a little on the higher end, especially when considering scalability."
"The installation cost is really low and does not require a team with a super performance to run."
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814,649 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
18%
Financial Services Firm
11%
Media Company
7%
Government
6%
Educational Organization
17%
Financial Services Firm
14%
Computer Software Company
13%
Insurance Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Amplitude?
I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments.
What needs improvement with Amplitude?
We have seen tagging issues with Amplitude in rare scenarios, which can be improved. Most of the time, the events will not be triggered, or they will be there but not triggered.
What is your primary use case for Amplitude?
We use Amplitude for reporting and monitoring purposes and to check the business KPIs. I'm working with Western Union, and we monitor our daily KPIs, including successful transactions and log-ins. ...
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Comparisons

 

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Overview

 

Sample Customers

Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax
Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
Find out what your peers are saying about Amplitude vs. Google Analytics and other solutions. Updated: October 2024.
814,649 professionals have used our research since 2012.