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Google Analytics vs WalkMe comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Analytics
Average Rating
8.6
Number of Reviews
16
Ranking in other categories
Web Analytics (4th), Cross-Channel Attribution Providers (1st)
WalkMe
Average Rating
8.4
Number of Reviews
25
Ranking in other categories
Digital Adoption Platforms (1st)
 

Mindshare comparison

Google Analytics and WalkMe aren’t in the same category and serve different purposes. Google Analytics is designed for Web Analytics and holds a mindshare of 11.5%, down 12.2% compared to last year.
WalkMe, on the other hand, focuses on Digital Adoption Platforms, holds 25.2% mindshare, down 35.2% since last year.
Web Analytics Mindshare Distribution
ProductMindshare (%)
Google Analytics11.5%
Amplitude12.5%
Mixpanel7.7%
Other68.3%
Web Analytics
Digital Adoption Platforms Mindshare Distribution
ProductMindshare (%)
WalkMe25.2%
Whatfix15.8%
Oracle Guided Learning11.7%
Other47.3%
Digital Adoption Platforms
 

Featured Reviews

Navcharan Singh - PeerSpot reviewer
Assistent Seo Manager at RTDS
Have improved decision-making with effective reporting
Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether it's public, private, or hybrid. The overall rating for Google Analytics 360 is 9 out of 10, where 10 represents the best product.
Adam Michalik - PeerSpot reviewer
Product Manager, Digital Experience Analytics at a manufacturing company with 10,001+ employees
Long-term analytics have improved tracking of digital task performance and user adoption
Strategy and development strategy are heavily focused on AI, and I think that for medium and small organizations which don't have a very vast IT stack, this might be the right approach. However, for big enterprises, WalkMe should focus more on developing their existing features and capabilities with the main focus on data and analytics, which feels like it has been stalled for quite some time. Over the past two years, there has not really been any groundbreaking development in that area. I think that the limited integration capability of WalkMe with the back end of the underlying applications is a limitation. On the other hand, the easy configuration and lack of the need for backend or more thorough technical integration is a huge positive aspect of WalkMe, but it is also its biggest weakness because the ability to pull in additional data from other systems is limited. Because it is not a perfect product, there is definitely room for improvement when it comes to the development of new features and the further development of the key capabilities. It is by far the leading digital adoption platform in the market, setting the example and leading the entire industry. I think that it does not deserve a rating of 10 because I was able to identify the room for improvement, but I would also like to recognize their position in the market.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"In my opinion, Google Analytics fulfills the role it plays in a good way."
"We have increased our visits, views, and average stay on site time, which has led to an increase in revenues, and better targeting of our digital marketing campaigns."
"A solid choice for users who need simple, straightforward analytics, accessed through an easy to use interface."
"Once you get the hang of GA, you can really use it to your advantage."
"Every online business needs to know where traffic is coming from and what it does when it gets to you."
"It's got incredible depth, yet it’s free."
"I previously used WebTrends, but Google Analytics was more appealing because it was easy to setup, and it was available online for free."
"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."
"WalkMe has positively impacted my organization with better change management, quicker onboarding, and fewer support tickets sent through from users using the product."
"We implemented Workday on all three major pieces: HCM, finance, and SCM, which was a huge company-wide implementation, reducing support tickets by eighty percent in the first two weeks after going live with WalkMe."
"WalkMe has impacted my organization overall by reducing the ticket volume and turnaround time by approximately 7%."
"WalkMe has positively impacted my organization by improving processes, such as reducing the number of tickets for support related to solving problems or reviewing a process that people are not using."
"WalkMe has been implemented as part of the key digital transformations related to the core technology of our organization, such as SAP, bringing visibility to our IT organization around the usage of applications and helping us ensure that the ROI of the applications is being maximized so users get the technology they need and know how to use it in a way that ensures company success."
"In my opinion, the best features WalkMe offers are mainly the faster route of onboarding users, since the use of WalkMe reduces support tickets, it gives us user context and we get natively integrated with the software we are using and all the platforms we have."
"Since adopting WalkMe, I have noticed that user adoption is far higher and it reduces user resistance significantly."
"If you have a lot of steps to on-board your users and have a web product that is fairly complex to grasp, I highly recommend WalkMe."
 

Cons

"Some spam data is messing up the analytics report; Google should remove spam data."
"They can improve their Android app."
"While it provides a lot of data, the data is not always accurate. So data accuracy could definitely be improved."
"Additionally, Google Analytics can be hard to pick up when you're just starting to use it."
"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."
"The technical support from Google has room for improvement."
"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."
"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."
"I do not have data regarding return on investment; as I mentioned, we are in a beta phase, so there is not a return on investment yet."
"The platform is quite complex for a non-technical person, so it takes a while to fly on the platform on your own without constantly bothering CSMs."
"Because it is not a perfect product, there is definitely room for improvement when it comes to the development of new features and the further development of the key capabilities."
"I do see that some people sometimes find the price of the license hard to digest, which is an issue in some cases."
"The biggest area for improvement is the onboarding and training."
"WalkMe is not capable of running everywhere, and there is a very high—or comparatively high—manual effort required."
"WalkMe does have room for improvement."
"There is always scope to improve WalkMe. The interactions and the UI interaction could improve somewhat."
 

Pricing and Cost Advice

"The installation cost is really low and does not require a team with a super performance to run."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
10%
Comms Service Provider
9%
Construction Company
9%
Financial Services Firm
8%
Financial Services Firm
15%
Manufacturing Company
12%
Construction Company
8%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise2
Large Enterprise1
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise3
Large Enterprise9
 

Questions from the Community

What needs improvement with Google Analytics?
My general rating for Google Analytics 360 is nine out of ten, where ten is the best. This is the most important question regarding room for improvement. They could add new features or enhance exis...
What is your primary use case for Google Analytics?
For Google Analytics 360, I can describe a few use cases and their purposes.
What advice do you have for others considering Google Analytics?
Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether...
How much does WalkMe cost to purchase?
WalkMe doesn't publicly advertise its pricing, you'll have to go and get a quote to learn that for yourself. But here's something to help with your question - they do have different prices, separat...
What is WalkMe for Salesforce? How does using WalkMe make Salesforce better?
WalkMe is a digital adoption platform that integrates with Salesforce. What it does, and I guess how it improves Salesforce, is by giving users visibility of how sellers are using Salesforce. This...
What is a WalkMe's walkthrough option?
Hello, a walkthrough by WalkMe is a detailed process explanation of certain software. The process is useful for overcoming business challenges, such as technology adoption, regulatory compliance, c...
 

Comparisons

 

Also Known As

Google Attribution 360, Google Analytics 360, GA4
No data available
 

Overview

 

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
More than 1,500 enterprises globally, including over 30 percent of Fortune 500 companies: Amazon, Microsoft, T-Mobile, Cisco, CenturyLink, BMO, PayPal, Clarizen, Hulu, DB Schenker, Delta Air Lines
Find out what your peers are saying about Amplitude, Heap, Snowflake Computing and others in Web Analytics. Updated: June 2026.
905,601 professionals have used our research since 2012.