Head Of Product Management at a tech services company with 11-50 employees
Real User
2020-01-30T11:46:00Z
Jan 30, 2020
We use Google Analytics to check the daily activity of users on the platform. We generate reports on specific pages on their conversion rate. We view the demographic data as well as the real-time data on the site users. Also, we use it to attribute our landing page marketing by referring to the source URLs and campaign ID parameters. Google Analytics has also helped with understanding the traffic distribution based on device and OS versions. Even though the data is sampled, it gives good info on the demographic details of the users.
Sr. Digital Marketing Strategist at DIRECT ONLINE MARKETING, LLC
Vendor
2019-10-18T15:38:00Z
Oct 18, 2019
Since 2008, nearly every website I have worked on as an SEO and digital marketing professional has had Google Analytics deployed. Either I have installed it personally, or there is a working installation of it already placed on the website. If your site does not have this deployed, you are missing out on some seriously valuable data at no cost.
Through Google Analytics we can see the activity that each visitor exercises within our website and makes up the fundamental basis for the projects we execute in order to constantly improve our website. With Google Analytics, in addition to knowing how many visitors came to our website, we can also obtain information as to whether the traffic is organic, reference, or direct.
I use Google Analytics to track my website visitors, especially their locations. It helps me learn user interest and behaviour, simply by tracking what is happening on my website.
Web Analytics solutions provide businesses with insights into their website performance and user behavior.
These tools collect and analyze data from website visits, allowing companies to optimize their digital presence. Through detailed reports and dashboards, businesses can monitor key metrics, analyze user journeys, and make data-driven decisions. Popular solutions include Google Analytics, Adobe Analytics, and Matomo.
Which features are critical in Web Analytics tools?
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We use Google Analytics to check the daily activity of users on the platform. We generate reports on specific pages on their conversion rate. We view the demographic data as well as the real-time data on the site users. Also, we use it to attribute our landing page marketing by referring to the source URLs and campaign ID parameters. Google Analytics has also helped with understanding the traffic distribution based on device and OS versions. Even though the data is sampled, it gives good info on the demographic details of the users.
Since 2008, nearly every website I have worked on as an SEO and digital marketing professional has had Google Analytics deployed. Either I have installed it personally, or there is a working installation of it already placed on the website. If your site does not have this deployed, you are missing out on some seriously valuable data at no cost.
Through Google Analytics we can see the activity that each visitor exercises within our website and makes up the fundamental basis for the projects we execute in order to constantly improve our website. With Google Analytics, in addition to knowing how many visitors came to our website, we can also obtain information as to whether the traffic is organic, reference, or direct.
I use Google Analytics to track my website visitors, especially their locations. It helps me learn user interest and behaviour, simply by tracking what is happening on my website.