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Google Analytics vs Tealium Customer Data Hub comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Google Analytics
Average Rating
8.4
Number of Reviews
15
Ranking in other categories
Web Analytics (3rd)
Tealium Customer Data Hub
Average Rating
8.6
Number of Reviews
14
Ranking in other categories
Tag Management (1st)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. Google Analytics is designed for Web Analytics and holds a mindshare of 8.6%, down 11.8% compared to last year.
Tealium Customer Data Hub, on the other hand, focuses on Tag Management, holds 37.5% mindshare, up 37.7% since last year.
Web Analytics
Tag Management
 

Featured Reviews

OP
Provides information to help identify, understand, and make use of our visitor traffic
Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section. In addition, the “Not Provided” section tends to hide the entire data set, and it would not be bad if some of that information were available since it could be very useful.
Eric Blickley - PeerSpot reviewer
Provides out-of-the-box connectors that save time, and the pricing is fair and transparent
The marketplace for APIs is valuable. It saves the client from having to do custom developments to connect Tealium to something like Salesforce or Facebook. Tealium provides out-of-the-box connectors that take 5 minutes to configure. It saves time and works very well. The vendor listens to the customers. If new features are needed, they update the solution. If a particular connector isn't available, they add it pretty quickly. The vast amount of native connectors that Tealium has in its marketplace is valuable to us. Tealium iQ, Tealium EventStream, and Tealium AudienceStream interact seamlessly. We saw the product's benefits immediately. Our match rates were lower than five percent, and they went to over 55% overnight. The results were immediate. Now, my clients are primarily in the pharmaceutical industry. We're able to load pertinent first-party data into the customer data platform. When visitors are on the website, we can send personalized communications in real-time.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."
"It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."
"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."
"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."
"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."
"The product is super easy for anyone to learn."
"We can create our segments and users in a field. Creating segments in Tealium using AudienceStream is easier than using any other filter."
"The best thing about Tealium is that we can customize the tracking features."
"The product's deployment phase is really easy."
"Tealium differs from Google Tag Manager and Adobe Launch. It allows you to manage different environments easily. For example, you don't have distinct environments in Google Tag Manager. When you want to work on development sites, preview the changes before publishing them to a production website."
"Tealium's ease of use and multiple out-of-the-box integrations set it apart from other tools."
"The feature I like the most in Tealium Customer Data Hub is AudienceStream CDP. It's the main product with many features, allowing us to build complex and straightforward use cases directly. Tealium Customer Data Hub is an easy tool to use. The client and server sides are user-friendly, especially the server side, including Tealium CDP, EventStream, and AudienceStream. Marketers without technical knowledge can quickly build use cases in audiences and connect them to vendor channels. No technical knowledge is required for these users. The platform offers easy integration and implementation. While technical aspects exist for building more complex use cases, a marketer can directly develop and implement use cases quicklyin the platform."
"The tool helps us see the audience's journey."
 

Cons

"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."
"They can improve their Android app."
"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."
"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."
"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."
"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others."
"In the UI, some data is not visible. I think improvements related to bug fixing are needed in the tool."
"We did have a couple of incidences where the CDN was possibly not resolving."
"Sometimes, the extensions do not load properly before and after events."
"Some areas need attention in terms of improvements for the Tealium Customer Data Hub. For example, audience sizing could be improved because it can only process up to one lakh users per day when trying to get a historical audience. Improvements are also needed in areas like dashboarding. Although they have introduced new features like Audience Insights, there's still room for enhancement."
"You can do anything you need with Tealium and reach your goals. You may face difficulty finding talents using this solution as it is new to market."
"Sometimes, the trace ID does not work properly."
"The solution’s user interface could be improved."
"Tealium AudienceStream does not support concurrent development."
 

Pricing and Cost Advice

"The installation cost is really low and does not require a team with a super performance to run."
"The price is based on event volume."
"Tealium Customer Data Hub is an expensive solution, but it is not more expensive than Adobe."
"Tealium's pricing can be expensive compared to others, but it's worth the investment due to its extensive features and capabilities."
"The tool's price is somewhere in the middle, meaning it is not too expensive and not too cheap either. The pricing model comes with flexibility."
"It's not as expensive as other tools."
"In Tealium, there is something called events, and the pricing is dependent on the event. You will be charged only if you have active data flowing it in and out."
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Top Industries

By visitors reading reviews
Educational Organization
17%
Financial Services Firm
14%
Computer Software Company
13%
Insurance Company
7%
Financial Services Firm
17%
Computer Software Company
14%
Insurance Company
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Ask a question
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What is your experience regarding pricing and costs for Tealium Customer Data Hub?
In Tealium, there is something called events, and the pricing is dependent on the event. You will be charged only if you have active data flowing it in and out. We try to do the development that my...
What needs improvement with Tealium Customer Data Hub?
Everything in Tealium is pre-built, and it is customizable to play around with the data. The data that I get has little room to be enriched or modified. A little bit of coding would be helpful, esp...
What is your primary use case for Tealium Customer Data Hub?
My company is into CDP tools. Based on user behavior, my company chooses the next best action that needs to be done. All the data my company has, even before we had Adobe or some other different sy...
 

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Overview

 

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
L.L. Bean, Tripping.com, Charter Communications, Lincoln Financial Group, Citrix, Luxottica, Electronic Arts, HARMAN International, ALM Media, American Eagle, Ancestry.com, Brand New Day
Find out what your peers are saying about Snowflake Computing, Amplitude, Google and others in Web Analytics. Updated: October 2024.
816,406 professionals have used our research since 2012.