Google Analytics vs Tealium Customer Data Hub comparison

"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."

"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."

"It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."

"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."

"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."

"It's a nice tool, and the data from Tealium is more appropriate compared to other tag management tools."

"We can create our segments and users in a field. Creating segments in Tealium using AudienceStream is easier than using any other filter."

"The feature I like the most in Tealium Customer Data Hub is AudienceStream CDP. It's the main product with many features, allowing us to build complex and straightforward use cases directly. Tealium Customer Data Hub is an easy tool to use. The client and server sides are user-friendly, especially the server side, including Tealium CDP, EventStream, and AudienceStream. Marketers without technical knowledge can quickly build use cases in audiences and connect them to vendor channels. No technical knowledge is required for these users. The platform offers easy integration and implementation. While technical aspects exist for building more complex use cases, a marketer can directly develop and implement use cases quicklyin the platform."

"Tealium differs from Google Tag Manager and Adobe Launch. It allows you to manage different environments easily. For example, you don't have distinct environments in Google Tag Manager. When you want to work on development sites, preview the changes before publishing them to a production website."

"The product is super easy for anyone to learn."

"The product's initial setup phase is very easy."

"The vast amount of native connectors that Tealium has in its marketplace is valuable to us."

"The tool offers a wide variety of extension stacks."

"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."

"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."

"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."

"They can improve their Android app."

"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others."

"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."

"Sometimes, the trace ID does not work properly."

"You can do anything you need with Tealium and reach your goals. You may face difficulty finding talents using this solution as it is new to market."

"We did have a couple of incidences where the CDN was possibly not resolving."

"Tealium AudienceStream does not support concurrent development."

"In terms of the tool's real-time data capabilities, I think there are a few issues where improvements are required."

"It would be good if the tool had a console inside it to help meet complex requirements."

"The solution’s user interface could be improved."

"Tealium lags is in the tag templates."

"The installation cost is really low and does not require a team with a super performance to run."

"Tealium Customer Data Hub is an expensive solution, but it is not more expensive than Adobe."

"In Tealium, there is something called events, and the pricing is dependent on the event. You will be charged only if you have active data flowing it in and out."

"It's not as expensive as other tools."

"Tealium's pricing can be expensive compared to others, but it's worth the investment due to its extensive features and capabilities."

"The price is based on event volume."

"The tool's price is somewhere in the middle, meaning it is not too expensive and not too cheap either. The pricing model comes with flexibility."