Google Analytics vs Tealium Customer Data Hub comparison

The compared Google and Tealium solutions aren't in the same category. Google is ranked #3 in WA , and holds a 9.7% mindshare in the category. Tealium is ranked #1 in TM , with an average rating of 8.6, and holds a 40.0% mindshare. Additionally, 89% of Google users are willing to recommend the solution, compared to 100% of Tealium users who would recommend it.

Google Analytics

Read 15 Google Analytics reviews

760 Views
657 Comparison Views

89% willing to recommend

Tealium Customer Data Hub

Read 14 Tealium Customer Data Hub reviews

72 Views
50 Comparison Views

100% willing to recommend

Google Analytics

Tealium Customer Data Hub

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between Google Analytics and Tealium Customer Data Hub based on real PeerSpot user reviews.

Find out what your peers are saying about Snowflake Computing, Amplitude, Google and others in Web Analytics.

To learn more, read our detailed Web Analytics Report (Updated: January 2025).

Buyer's Guide

Web Analytics

January 2025

Download the complete report

Helped 831,158 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Analytics

Average Rating

8.4

Number of Reviews

Ranking in other categories

Web Analytics (3rd)

Tealium Customer Data Hub

Average Rating

8.6

Number of Reviews

Ranking in other categories

Tag Management (1st)

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. Google Analytics is designed for Web Analytics and holds a mindshare of 9.7%, down 11.4% compared to last year.
Tealium Customer Data Hub, on the other hand, focuses on Tag Management, holds 40.0% mindshare, up 37.9% since last year.

Web Analytics

Tag Management

Featured Reviews

Oscar Alberto Paez Bencomo

Web analysis consultant at Arco2011, C.A

Provides information to help identify, understand, and make use of our visitor traffic

Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section. In addition, the “Not Provided” section tends to hide the entire data set, and it would not be bad if some of that information were available since it could be very useful.

Read full review

Eric Blickley

Director, Digital Solutions at Epsilon

Provides out-of-the-box connectors that save time, and the pricing is fair and transparent

The marketplace for APIs is valuable. It saves the client from having to do custom developments to connect Tealium to something like Salesforce or Facebook. Tealium provides out-of-the-box connectors that take 5 minutes to configure. It saves time and works very well. The vendor listens to the customers. If new features are needed, they update the solution. If a particular connector isn't available, they add it pretty quickly. The vast amount of native connectors that Tealium has in its marketplace is valuable to us. Tealium iQ, Tealium EventStream, and Tealium AudienceStream interact seamlessly. We saw the product's benefits immediately. Our match rates were lower than five percent, and they went to over 55% overnight. The results were immediate. Now, my clients are primarily in the pharmaceutical industry. We're able to load pertinent first-party data into the customer data platform. When visitors are on the website, we can send personalized communications in real-time.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."

"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."

"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."

"It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."

"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."

"The vast amount of native connectors that Tealium has in its marketplace is valuable to us."

"The baseline creation of the tags is one of the tool's features that I like."

"It's a nice tool, and the data from Tealium is more appropriate compared to other tag management tools."

"We can create our segments and users in a field. Creating segments in Tealium using AudienceStream is easier than using any other filter."

"The product's initial setup phase is very easy."

"Tealium differs from Google Tag Manager and Adobe Launch. It allows you to manage different environments easily. For example, you don't have distinct environments in Google Tag Manager. When you want to work on development sites, preview the changes before publishing them to a production website."

"I really enjoy Tealium as a whole, including its tag management part and its CDP capability."

"Tealium's ease of use and multiple out-of-the-box integrations set it apart from other tools."

More Tealium Customer Data Hub pros

Cons

"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."

"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."

"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."

"They can improve their Android app."

"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others."

"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."

"Tealium AudienceStream does not support concurrent development."

"In the UI, some data is not visible. I think improvements related to bug fixing are needed in the tool."

"You can do anything you need with Tealium and reach your goals. You may face difficulty finding talents using this solution as it is new to market."

"We did have a couple of incidences where the CDN was possibly not resolving."

"The solution's documentation could be vastly improved to make life easier for people using it on a regular basis."

"In terms of the tool's real-time data capabilities, I think there are a few issues where improvements are required."

"It would be good if the tool had a console inside it to help meet complex requirements."

"Tealium Customer Data Hub does not provide any reporting analytics."

More Tealium Customer Data Hub cons

Pricing and Cost Advice

"The installation cost is really low and does not require a team with a super performance to run."

"Tealium Customer Data Hub is an expensive solution, but it is not more expensive than Adobe."

"In Tealium, there is something called events, and the pricing is dependent on the event. You will be charged only if you have active data flowing it in and out."

"It's not as expensive as other tools."

"The tool's price is somewhere in the middle, meaning it is not too expensive and not too cheap either. The pricing model comes with flexibility."

"Tealium's pricing can be expensive compared to others, but it's worth the investment due to its extensive features and capabilities."

"The price is based on event volume."

See which vendors are best for you

Use our free recommendation engine to learn which Web Analytics solutions are best for your needs.

See recommendations

831,158 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Educational Organization

17%

Financial Services Firm

14%

Computer Software Company

14%

Insurance Company

Financial Services Firm

16%

Computer Software Company

14%

Insurance Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Ask a question

Earn 20 points

What is your experience regarding pricing and costs for Tealium Customer Data Hub?

In Tealium, there is something called events, and the pricing is dependent on the event. You will be charged only if you have active data flowing it in and out. We try to do the development that my...

See all answers

What needs improvement with Tealium Customer Data Hub?

Everything in Tealium is pre-built, and it is customizable to play around with the data. The data that I get has little room to be enriched or modified. A little bit of coding would be helpful, esp...

See all answers

What is your primary use case for Tealium Customer Data Hub?

My company is into CDP tools. Based on user behavior, my company chooses the next best action that needs to be done. All the data my company has, even before we had Adobe or some other different sy...

See all answers

Comparisons

Amplitude vs Google Analytics

Compared 14% of the time

WebTrends vs Google Analytics

Compared 12% of the time

Matomo vs Google Analytics

Compared 12% of the time

WalkMe vs Google Analytics

Compared 10% of the time

More Google Analytics Competitors

Segment vs Tealium Customer Data Hub

Compared 13% of the time

More Tealium Customer Data Hub Competitors

Product Reports

Buyer's Guide

Web Analytics

January 2025

Download Google Analytics product report

Buyer's Guide

Tealium Customer Data Hub

December 2024

Download Tealium Customer Data Hub product report

Learn More

Google

Video not available

Tealium

Overview

Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

Tealium Customer Data Hub is a versatile tool acclaimed for its effective tag management, seamless data integration, accurate audience segmentation, and real-time data processing. It boosts organizational efficiency, enhances personalization, and supports dynamic decision-making, making it a vital asset for improving digital marketing efforts and data governance in various enterprises.

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy

L.L. Bean, Tripping.com, Charter Communications, Lincoln Financial Group, Citrix, Luxottica, Electronic Arts, HARMAN International, ALM Media, American Eagle, Ancestry.com, Brand New Day

Find out what your peers are saying about Snowflake Computing, Amplitude, Google and others in Web Analytics. Updated: January 2025.

DOWNLOAD NOW

831,158 professionals have used our research since 2012.

We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.