Everything in Tealium is pre-built, and it is customizable to play around with the data. The data that I get has little room to be enriched or modified. A little bit of coding would be helpful, especially where there is an option not available for me to do something with the data, and it may be as small as adding two numbers. If Tealium provides a console where I can make changes in data with a little bit of Java or Python codes, that will be helpful. There is a part in Tealium called functions. I need to send the data to function, send it to an external platform, and then bring back the data. It would be good if the tool had a console inside it to help meet complex requirements.
You can do anything you need with Tealium and reach your goals. You may face difficulty finding talents using this solution as it is new to market. Tealium is different from other tech management systems. You need to understand the basics, which are quite different compared to other systems. You need a solid level of JavaScript knowledge. When you know the basics, everything goes smoothly. Beginnings can be hard sometimes. My first two to three months were quite tough, but once you grasp the basics, everything gets better.
Some areas need attention in terms of improvements for the Tealium Customer Data Hub. For example, audience sizing could be improved because it can only process up to one lakh users per day when trying to get a historical audience. Improvements are also needed in areas like dashboarding. Although they have introduced new features like Audience Insights, there's still room for enhancement.
It would be somewhere related to some bugs. There are some bugs related to the UI. At times, we don't see some data in the UI. I think a year ago, we were facing some bug-related issues in the UI, which sometimes prevented us from seeing some data in the database. In the UI, some data is not visible. I think improvements related to bug fixing are needed in the tool.
Tealium Customer Data Hub does not provide any reporting analytics. Either we have to integrate it with Adobe Analytics or Google Analytics for reporting purposes. It would be beneficial if the solution had integrated reporting features.
In terms of the tool's real-time data capabilities, I think there are a few issues where improvements are required. In my previous company, I saw a one-click delay. It was really difficult to take some tests or interviews that we wanted to conduct online on a specific page. If the customer comes from some other page and navigates through the pages, then it is nice, but if you want to make your first webpage easy to navigate and where you want to have the AVTS or small interviews, then we may face a real problem with the tool. The aforementioned area can be considered for improvement. When testing the tool, you have a URL, but with the cookie manager, we have only one for all the destinations. It is quite difficult to test first and then put it on production. We had dynamic links for different pages that you can click so that you can go to the privacy page, which can be different from the previous website or from what is in production to trace it. We have to put an extension with JavaScript associated with that, which is really difficult. It would be nice to have a cookie manager for development and a cookie manager for production.
There's one feature that I've been requesting for quite some time. Tealium AudienceStream does not support concurrent development. Only one developer can make changes at a time on a particular profile. It leads to some challenges with scheduling and timing. The iQ products allow concurrent development, but AudienceStream does not. It's the only disadvantage of the tool. I hope the vendor fixes it in future releases.
I started working with Tealium from scratch. It involved a lot of research and development. We had to learn and then apply our knowledge. Initially, I faced many challenges because the tool was new.
There is much room for improvement. From an implementation perspective, if I could easily grab the value from the website and implement it directly without coding, that would be ideal. I know some coding is necessary, but I recommend Google Tag Manager as a tag management tool because almost 80% of scenarios are already implemented in it, unlike Tealium, which requires a lot of manual work. However, from a career path perspective, Tealium is a great tool to work on due to the templates and methodologies available. Another area where Tealium lags is in the tag templates. We often have to use generic templates instead of market templates because the available market templates sometimes fail to render on certain sites or agencies.
Tealium Customer Data Hub is a versatile tool acclaimed for its effective tag management, seamless data integration, accurate audience segmentation, and real-time data processing. It boosts organizational efficiency, enhances personalization, and supports dynamic decision-making, making it a vital asset for improving digital marketing efforts and data governance in various enterprises.
Everything in Tealium is pre-built, and it is customizable to play around with the data. The data that I get has little room to be enriched or modified. A little bit of coding would be helpful, especially where there is an option not available for me to do something with the data, and it may be as small as adding two numbers. If Tealium provides a console where I can make changes in data with a little bit of Java or Python codes, that will be helpful. There is a part in Tealium called functions. I need to send the data to function, send it to an external platform, and then bring back the data. It would be good if the tool had a console inside it to help meet complex requirements.
You can do anything you need with Tealium and reach your goals. You may face difficulty finding talents using this solution as it is new to market. Tealium is different from other tech management systems. You need to understand the basics, which are quite different compared to other systems. You need a solid level of JavaScript knowledge. When you know the basics, everything goes smoothly. Beginnings can be hard sometimes. My first two to three months were quite tough, but once you grasp the basics, everything gets better.
Some areas need attention in terms of improvements for the Tealium Customer Data Hub. For example, audience sizing could be improved because it can only process up to one lakh users per day when trying to get a historical audience. Improvements are also needed in areas like dashboarding. Although they have introduced new features like Audience Insights, there's still room for enhancement.
It would be somewhere related to some bugs. There are some bugs related to the UI. At times, we don't see some data in the UI. I think a year ago, we were facing some bug-related issues in the UI, which sometimes prevented us from seeing some data in the database. In the UI, some data is not visible. I think improvements related to bug fixing are needed in the tool.
The solution’s user interface could be improved.
Tealium Customer Data Hub does not provide any reporting analytics. Either we have to integrate it with Adobe Analytics or Google Analytics for reporting purposes. It would be beneficial if the solution had integrated reporting features.
In terms of the tool's real-time data capabilities, I think there are a few issues where improvements are required. In my previous company, I saw a one-click delay. It was really difficult to take some tests or interviews that we wanted to conduct online on a specific page. If the customer comes from some other page and navigates through the pages, then it is nice, but if you want to make your first webpage easy to navigate and where you want to have the AVTS or small interviews, then we may face a real problem with the tool. The aforementioned area can be considered for improvement. When testing the tool, you have a URL, but with the cookie manager, we have only one for all the destinations. It is quite difficult to test first and then put it on production. We had dynamic links for different pages that you can click so that you can go to the privacy page, which can be different from the previous website or from what is in production to trace it. We have to put an extension with JavaScript associated with that, which is really difficult. It would be nice to have a cookie manager for development and a cookie manager for production.
There's one feature that I've been requesting for quite some time. Tealium AudienceStream does not support concurrent development. Only one developer can make changes at a time on a particular profile. It leads to some challenges with scheduling and timing. The iQ products allow concurrent development, but AudienceStream does not. It's the only disadvantage of the tool. I hope the vendor fixes it in future releases.
I started working with Tealium from scratch. It involved a lot of research and development. We had to learn and then apply our knowledge. Initially, I faced many challenges because the tool was new.
There is much room for improvement. From an implementation perspective, if I could easily grab the value from the website and implement it directly without coding, that would be ideal. I know some coding is necessary, but I recommend Google Tag Manager as a tag management tool because almost 80% of scenarios are already implemented in it, unlike Tealium, which requires a lot of manual work. However, from a career path perspective, Tealium is a great tool to work on due to the templates and methodologies available. Another area where Tealium lags is in the tag templates. We often have to use generic templates instead of market templates because the available market templates sometimes fail to render on certain sites or agencies.
We did have a couple of incidences where the CDN was possibly not resolving.