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Google Analytics vs StatCounter comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Analytics
Ranking in Web Analytics
3rd
Average Rating
8.4
Number of Reviews
15
Ranking in other categories
No ranking in other categories
StatCounter
Ranking in Web Analytics
15th
Average Rating
7.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2025, in the Web Analytics category, the mindshare of Google Analytics is 10.2%, down from 11.5% compared to the previous year. The mindshare of StatCounter is 1.9%, down from 2.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics
 

Featured Reviews

OP
Provides information to help identify, understand, and make use of our visitor traffic
Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section. In addition, the “Not Provided” section tends to hide the entire data set, and it would not be bad if some of that information were available since it could be very useful.
Malte Landwehr - PeerSpot reviewer
Gain strategic insights with trend analysis but data collection practices can improve
I can see market share data for search engines and for browsers, and I can see this over time, how it develops, and also in different geographical regions. This is the Global Statistics feature, and it's the only feature I'm using with StatCounter. Because the data is pretty rare, there are not a lot of services that offer this data for free, and I can slice and dice it and then do with it whatever I need to do.
report
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842,194 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Educational Organization
15%
Computer Software Company
13%
Insurance Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Overview

 

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
Healthyarea.org, Freepik, Hoowla, Freerange stock, HappyHealthy.nl
Find out what your peers are saying about Snowflake Computing, Amplitude, Google and others in Web Analytics. Updated: March 2025.
842,194 professionals have used our research since 2012.