I want to understand the market share of different browsers and different search engines in different geographic regions over time. I use it to make strategic decisions on where to invest my time and attention and sometimes to calculate business cases.
Web Analytics solutions provide businesses with insights into their website performance and user behavior.
These tools collect and analyze data from website visits, allowing companies to optimize their digital presence. Through detailed reports and dashboards, businesses can monitor key metrics, analyze user journeys, and make data-driven decisions. Popular solutions include Google Analytics, Adobe Analytics, and Matomo.
Which features are critical in Web Analytics tools?
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I want to understand the market share of different browsers and different search engines in different geographic regions over time. I use it to make strategic decisions on where to invest my time and attention and sometimes to calculate business cases.