Google Analytics vs Matomo comparison

Google and Matomo are both solutions in the Web Analytics category. Google is ranked #3, while Matomo is ranked #4. Google holds a 8.6% mindshare in WA, compared to Matomo’s 13.9% mindshare. Additionally, 89% of Google users are willing to recommend the solution.

Google Analytics

Read 15 Google Analytics reviews

840 Views
748 Comparison Views

89% willing to recommend

Matomo

801 Views
779 Comparison Views

Google Analytics

Matomo

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Google Analytics and Matomo based on real PeerSpot user reviews.

Find out what your peers are saying about Snowflake Computing, Amplitude, Google and others in Web Analytics.

To learn more, read our detailed Web Analytics Report (Updated: October 2024).

Buyer's Guide

Web Analytics

October 2024

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Helped 814,649 peers since 2012

Categories and Ranking

Google Analytics

Ranking in Web Analytics

3rd

Average Rating

8.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Matomo

Ranking in Web Analytics

4th

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of November 2024, in the Web Analytics category, the mindshare of Google Analytics is 8.6%, down from 11.8% compared to the previous year. The mindshare of Matomo is 13.9%, up from 13.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Analytics

Featured Reviews

Oscar Alberto Paez Bencomo

Web analysis consultant at Arco2011, C.A

Aug 13, 2019

Provides information to help identify, understand, and make use of our visitor traffic

Through Google Analytics we can see the activity that each visitor exercises within our website and makes up the fundamental basis for the projects we execute in order to constantly improve our website. With Google Analytics, in addition to knowing how many visitors came to our website, we can also…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pricing and Cost Advice

"The installation cost is really low and does not require a team with a super performance to run."

Information not available

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Top Industries

By visitors reading reviews

Educational Organization

17%

Financial Services Firm

14%

Computer Software Company

13%

Insurance Company

Computer Software Company

17%

Financial Services Firm

11%

Government

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Comparisons

Tealium Customer Data Hub vs Google Analytics

Compared 58% of the time

Amplitude vs Google Analytics

Compared 13% of the time

WalkMe vs Google Analytics

Compared 9% of the time

WebTrends vs Google Analytics

Compared 9% of the time

More Google Analytics Competitors

Amplitude vs Matomo

Compared 50% of the time

Heap vs Matomo

Compared 23% of the time

Mixpanel vs Matomo

Compared 12% of the time

More Matomo Competitors

Product Reports

Buyer's Guide

Web Analytics

October 2024

Download Google Analytics product report

Buyer's Guide

Web Analytics

October 2024

Download Matomo product report

Also Known As

No data available

Piwik

Learn More

Google

Video not available

Matomo

Overview

Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

Matomo is the only analytics platform that gives you full control over your data and more.

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy

T-Mobile, Wikimedia, Forbes, Sharp, Oxfam

Find out what your peers are saying about Snowflake Computing, Amplitude, Google and others in Web Analytics. Updated: October 2024.

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814,649 professionals have used our research since 2012.

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We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.