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Amplitude vs Segment comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Amplitude
Ranking in Web Analytics
2nd
Average Rating
8.4
Number of Reviews
3
Ranking in other categories
Customer Data Analysis (1st), Mobile Marketing and Advertising (1st), User Activity Monitoring (7th)
Segment
Ranking in Web Analytics
5th
Average Rating
8.6
Number of Reviews
2
Ranking in other categories
Data Governance (24th), Customer Data Platforms (CDP) (1st)
 

Featured Reviews

Suraj Chandak - PeerSpot reviewer
Jun 17, 2024
Used for reporting and monitoring purposes and to check the business KPIs
We use Amplitude for reporting and monitoring purposes and to check the business KPIs. I'm working with Western Union, and we monitor our daily KPIs, including successful transactions and log-ins. We have created dashboards in Amplitude. We generate daily reports and share them with the business…
VikasAgarwal - PeerSpot reviewer
Jan 12, 2024
Simplify data management and analysis and offers built-in integrations for many data sources and destinations, reducing effort required for custom integrations
The main challenge is that the SDKs are pretty similar across programming languages, and they're not super flexible. They might not support certain use cases. It has a set of functions that work well if they fit your needs, but if you need something custom, you can't rely on the SDKs and have to use recipes. And using those recipes extensively isn't ideal. For example, we were getting leads from the D2C application, sending them to Segment, and then from Segment to HubSpot. If Segment could mimic HubSpot's API, we could leverage HubSpot's SDK capabilities even through Segment. But Segment's API is generic, so it doesn't do anything tailored to HubSpot. As a product designer, I know that would be hard to accomplish anyway. It's not a criticism, because I would probably design it the same way. But as a consumer, I don't care how it's designed; I care if it fits my use case. If not, how much effort will it take to make it work? That was the challenging part. It took a lot of time to integrate Segment and make it communicate with HubSpot in a certain way. So, the challenge is the lack of flexibility in the SDKs, given the capabilities of the destinations. From my experience, it's mostly fine. It could benefit from more customization capabilities. The product itself is good, but it would be awesome if it allowed you to write your own extensions to augment the CDP's capabilities. And another suggestion. It's not about a missing feature, but rather something Segment is doing that I personally don't think a CDP should do. It's like a mobile phone you use for watching videos, listening to music, and making calls. But to be a good mobile phone, you need to be the best at making and receiving calls, and texting. Everything else is a distraction. Instead of optimizing for those distractions, you should solidify the basics. To illustrate this, Segment has many capabilities that overlap with things like CRMs, campaign management systems, tracking systems, and so on. These capabilities can give a small startup a real kick-start, but as you scale, the capabilities other than the core CDP features don't scale as well. For example, it does campaign management, but it's not really a full-fledged campaign management system. When you're starting out, it's fine, it's great, it fits almost all your use cases. But as you grow from a two-person organization to a 300-person organization, you'll have to deal with more complexity. You'll likely need to look for a dedicated campaign management system and integrate it with Segment. Now, if you've been using Segment's campaign management for a long time, moving that part to a different system will be a roadblock.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Other areas like cohort analysis, defining key events, and user properties were also well-suited for Amplitude. It is an easy tool to use."
"I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments."
"We can create charts and bar charts for visualization purposes and check real-time data with the solution."
"I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort required for integrations is relatively low."
 

Cons

"We have seen tagging issues with Amplitude in rare scenarios, which can be improved."
"Setting up reports in Amplitude was challenging for me as a newer user."
"The visualization of the properties can also be enhanced. Basically, the visualization could be better, and the real-time analytics can be enhanced."
"The challenge is the lack of flexibility in the SDKs, given the capabilities of the destinations."
 

Pricing and Cost Advice

"Pricing is a little on the higher end, especially when considering scalability."
"The pricing was on the higher side but it wasn't excessively high."
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Financial Services Firm
11%
Media Company
7%
Government
6%
Computer Software Company
16%
Financial Services Firm
10%
Retailer
8%
Real Estate/Law Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What do you like most about Amplitude?
I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments.
What needs improvement with Amplitude?
We have seen tagging issues with Amplitude in rare scenarios, which can be improved. Most of the time, the events will not be triggered, or they will be there but not triggered.
What is your primary use case for Amplitude?
We use Amplitude for reporting and monitoring purposes and to check the business KPIs. I'm working with Western Union, and we monitor our daily KPIs, including successful transactions and log-ins. ...
What do you like most about Segment?
I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort requ...
What is your experience regarding pricing and costs for Segment?
The pricing was on the higher side but it wasn't excessively high. It's definitely not tailored for the smallest businesses, but it's well-suited for setups that anticipate significant growth.
What needs improvement with Segment?
The main challenge is that the SDKs are pretty similar across programming languages, and they're not super flexible. They might not support certain use cases. It has a set of functions that work we...
 

Comparisons

 

Also Known As

ClearBrain
Segment.io
 

Learn More

 

Overview

 

Sample Customers

Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax
Nokia, rdio, Bonobos, LiveNation, Atlassian
Find out what your peers are saying about Amplitude vs. Segment and other solutions. Updated: October 2024.
814,649 professionals have used our research since 2012.