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Amplitude vs Optimizely comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Amplitude
Ranking in Web Analytics
2nd
Average Rating
8.4
Number of Reviews
3
Ranking in other categories
Customer Data Analysis (1st), Mobile Marketing and Advertising (1st), User Activity Monitoring (7th)
Optimizely
Ranking in Web Analytics
12th
Average Rating
9.2
Number of Reviews
7
Ranking in other categories
Digital Experience Platforms (DXP) (21st)
 

Mindshare comparison

As of November 2024, in the Web Analytics category, the mindshare of Amplitude is 14.6%, up from 11.4% compared to the previous year. The mindshare of Optimizely is 3.9%, down from 4.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics
 

Featured Reviews

Suraj Chandak - PeerSpot reviewer
Used for reporting and monitoring purposes and to check the business KPIs
We take real-time decisions based on the solution's charts. We get an automated email from the solution in our mailbox so that we can particularly only check those error reports into Amplitude. If an end user gets an error while trying to do a transaction, we get alerts from the solution. I would recommend the solution to other users. Amplitude is a very easy-to-use and user-friendly tool. It allows us to create charts, demonstrate data, and view it effectively. Overall, I rate the solution a nine out of ten.
it_user622128 - PeerSpot reviewer
Its ability to integrate with third-party platforms has been valuable.
Optimizely X addressed just about every issue I could think of as being problematic in Optimizely Classic. In terms of features I would like to see in the future, I would love to see Optimizely build out more products so that customers don't need to use other vendors. For example, they could have their own analytics solution, as well as tag management system.
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Financial Services Firm
11%
Media Company
6%
Construction Company
5%
Retailer
13%
Computer Software Company
11%
Financial Services Firm
7%
Pharma/Biotech Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Amplitude?
I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments.
What needs improvement with Amplitude?
We have seen tagging issues with Amplitude in rare scenarios, which can be improved. Most of the time, the events will not be triggered, or they will be there but not triggered.
What is your primary use case for Amplitude?
We use Amplitude for reporting and monitoring purposes and to check the business KPIs. I'm working with Western Union, and we monitor our daily KPIs, including successful transactions and log-ins. ...
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Comparisons

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Also Known As

ClearBrain
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Learn More

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Overview

 

Sample Customers

Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Find out what your peers are saying about Amplitude vs. Optimizely and other solutions. Updated: October 2024.
816,406 professionals have used our research since 2012.