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Amplitude vs IBM Watson Customer Experience Analytics comparison

 

Categories and Ranking

Amplitude
Ranking in Customer Data Analysis
1st
Ranking in Web Analytics
2nd
Average Rating
8.4
Number of Reviews
3
Ranking in other categories
Mobile Marketing and Advertising (1st), User Activity Monitoring (7th)
IBM Watson Customer Experie...
Ranking in Customer Data Analysis
2nd
Ranking in Web Analytics
20th
Average Rating
10.0
Number of Reviews
1
Ranking in other categories
Customer Experience Management (8th)
 

Featured Reviews

Suraj Chandak - PeerSpot reviewer
Jun 17, 2024
Used for reporting and monitoring purposes and to check the business KPIs
We use Amplitude for reporting and monitoring purposes and to check the business KPIs. I'm working with Western Union, and we monitor our daily KPIs, including successful transactions and log-ins. We have created dashboards in Amplitude. We generate daily reports and share them with the business…
MC
Sep 17, 2020
Great granular DOM level with excellent analytics and reporting
There are three valuable areas: One of them is the granular DOM level where it captures behaviors on the application. Another is the analytics, because you don't need to provide it with a rule to identify the issues, it will analyze the usage of all the customers accessing that site and see if there are any abnormalities and it will identify unexpected changes in the pattern and that there is something wrong that needs to be checked out. That is extremely useful. Finally, the ability to create meaningful reports and dashboards to tell stories. The reports enable you to re-target customers if they've had any problems.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments."
"We can create charts and bar charts for visualization purposes and check real-time data with the solution."
"Other areas like cohort analysis, defining key events, and user properties were also well-suited for Amplitude. It is an easy tool to use."
"The ability to create meaningful reports and dashboards to tell stories."
 

Cons

"Setting up reports in Amplitude was challenging for me as a newer user."
"We have seen tagging issues with Amplitude in rare scenarios, which can be improved."
"The visualization of the properties can also be enhanced. Basically, the visualization could be better, and the real-time analytics can be enhanced."
"The technical side requires development skills during implementation. This could be simplified."
 

Pricing and Cost Advice

"Pricing is a little on the higher end, especially when considering scalability."
Information not available
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814,649 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
18%
Financial Services Firm
11%
Media Company
7%
Government
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What do you like most about Amplitude?
I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments.
What needs improvement with Amplitude?
We have seen tagging issues with Amplitude in rare scenarios, which can be improved. Most of the time, the events will not be triggered, or they will be there but not triggered.
What is your primary use case for Amplitude?
We use Amplitude for reporting and monitoring purposes and to check the business KPIs. I'm working with Western Union, and we monitor our daily KPIs, including successful transactions and log-ins. ...
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Comparisons

No data available
 

Also Known As

ClearBrain
IBM Coremetrics Digital Marketing Optimization aSuite, IBM Tealeaf, IBM Coremetrics Web Analytics
 

Learn More

 

Overview

 

Sample Customers

Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax
IMM, Whogohost Ltd., Stonyfield, Grupo WTW, Big Scary Cranium, Brockenhurst College, SiteMinis, RCI Banque Espana