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Iterable vs Pardot comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Iterable
Ranking in Marketing Automation
16th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
Pardot
Ranking in Marketing Automation
6th
Average Rating
7.8
Number of Reviews
12
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of Iterable is 1.7%, up from 1.2% compared to the previous year. The mindshare of Pardot is 4.0%, down from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

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Vikram Rawani - PeerSpot reviewer
Apr 19, 2024
Offers an easy initial setup phase and good ROI
With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pricing and Cost Advice

Information not available
"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
"In terms of pricing, Pardot is cheaper than Marketing Cloud."
"It is a competitively priced product, considering what it provides."
"​Make sure you do not pay for features that you may not need​."
"We pay about $4000 a month."
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Top Industries

By visitors reading reviews
Educational Organization
58%
Computer Software Company
9%
Financial Services Firm
6%
Wholesaler/Distributor
4%
Educational Organization
66%
Computer Software Company
9%
Financial Services Firm
5%
Manufacturing Company
3%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Pardot?
It has no limit for sending marketing emails.
What is your experience regarding pricing and costs for Pardot?
Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.
What needs improvement with Pardot?
Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. Yo...
 

Comparisons

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Overview

 

Sample Customers

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Arketi Group
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