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Pardot vs SAP Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Pardot
Ranking in Marketing Automation
6th
Average Rating
7.8
Number of Reviews
12
Ranking in other categories
No ranking in other categories
SAP Marketing Cloud
Ranking in Marketing Automation
7th
Average Rating
7.0
Number of Reviews
1
Ranking in other categories
Marketing Resource Management (1st)
 

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of Pardot is 4.0%, down from 4.1% compared to the previous year. The mindshare of SAP Marketing Cloud is 4.3%, up from 3.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Vikram Rawani - PeerSpot reviewer
Apr 19, 2024
Offers an easy initial setup phase and good ROI
With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.
Srini-Dhanaraj - PeerSpot reviewer
May 28, 2024
Used for customer segmentation and campaign management but have slow email response
Deployment is not complex and takes six to eight weeks. You need to understand what exactly it entails. The customer is the client, the business that will use and benefit from the software. We need to understand their business processes, particularly how they want to build the customer profile. Once we understand that, we may need to integrate with various source systems where interactions occur. For example, a customer may purchase many products through Amazon, and the client may want to integrate data from these Amazon transactions to understand the customer's buying patterns. This is a typical e-commerce scenario, not limited to Amazon. So, you connect to a third-party system to extract data and capture it in the Marketing Cloud. You create a customer profile to analyze behavior, such as if a person buys expensive items when they get their salary or during promotional periods. Based on this profiling, you can push targeted marketing campaigns to customers, such as promotions during a long weekend or Easter holiday. Understanding the customer profile is crucial for effective marketing.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Campaign tracking is a valuable feature."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"It's easy to create email templates and landing pages."
"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."
"The product is stable."
"Pardot's most valuable feature is its B2B marketing capabilities."
"It has made email marketing quicker and easier."
"The most valuable feature is the customization of the solution."
"Segmentation and campaigning are very important features."
 

Cons

"​Technical support has been quick and helpful every time."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"The user interface could be made more intuitive and user-friendly."
"Needs to improve list building."
"The solution is quite expensive, at least, for smaller teams."
"The solution lacks integration with Instagram, which is our top problem with the product."
"Pardot needs many improvements in terms of email design and design studio functionalities."
"Email response could be improved."
 

Pricing and Cost Advice

"In terms of pricing, Pardot is cheaper than Marketing Cloud."
"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
"It is a competitively priced product, considering what it provides."
"​Make sure you do not pay for features that you may not need​."
"We pay about $4000 a month."
Information not available
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Top Industries

By visitors reading reviews
Educational Organization
66%
Computer Software Company
9%
Financial Services Firm
5%
Manufacturing Company
3%
Financial Services Firm
16%
Computer Software Company
16%
Manufacturing Company
12%
Wholesaler/Distributor
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Pardot?
It has no limit for sending marketing emails.
What is your experience regarding pricing and costs for Pardot?
Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.
What needs improvement with Pardot?
Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. Yo...
What needs improvement with SAP Marketing Cloud?
Email response could be improved. SAP Marketing Cloud may be difficult to sell to a sports club. Sports fans can be numerous, often in the millions or even billions. If you want to reach them, this...
What is your primary use case for SAP Marketing Cloud?
We use the solution for customer segmentation and campaign management. It allows us to capture customer information in a single system.
 

Comparisons

 

Also Known As

No data available
SAP Hybris Marketing Cloud
 

Learn More

 

Overview

 

Sample Customers

Arketi Group
PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: October 2024.
814,649 professionals have used our research since 2012.