Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way.
Oracle Eloqua boosts marketing efforts with effective lead scoring and a user-friendly design editor for emails and landing pages. It supports large databases and simplifies initial setup, requiring minimal technical expertise. Data tracking and quick email scheduling enhance efficiency, though reporting and dashboards are clunky. While lacking features like WhatsApp and SMS, issues with third-party integrations and cost remain challenges. Eloqua's user-friendly interface stands out against competitors like Marketo.
