I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with.
Oracle Eloqua supports large databases and is effective for B2B email marketing with a straightforward initial setup and a simple engine framework enhancing business agility. While it excels in lead scoring and provides insightful reporting, its reporting features, database architecture, and cost management require improvement. The initial setup and some outdated features need updating to fully optimize its capabilities for tech buyers seeking efficient marketing solutions.
