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Oracle Eloqua vs Zift Solutions comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Oracle Eloqua
Ranking in Marketing Automation
4th
Average Rating
8.8
Number of Reviews
35
Ranking in other categories
No ranking in other categories
Zift Solutions
Ranking in Marketing Automation
17th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Channel Marketing Software (2nd)
 

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of Oracle Eloqua is 10.9%, down from 12.8% compared to the previous year. The mindshare of Zift Solutions is 2.1%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Aniket Sukale - PeerSpot reviewer
Apr 17, 2024
Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead campaigns and drip campaigns and then send those leads out to a CRM or another tool like Salesforce…
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pricing and Cost Advice

"Oracle Eloqua's pricing is medium."
"Our licensing costs are yearly."
"It's quite expensive."
"The solution is expensive."
"Oracle Eloqua can be expensive compared to alternatives."
"Oracle Eloqua is quite an affordable solution."
"The tool is pricey compared to products like Marketo."
Information not available
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Top Industries

By visitors reading reviews
Educational Organization
76%
Computer Software Company
5%
Financial Services Firm
3%
Manufacturing Company
3%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What needs improvement with Oracle Eloqua?
Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...
What is your primary use case for Oracle Eloqua?
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.
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Also Known As

Eloqua, Oracle Marketing Cloud
Marketing Advocate
 

Overview

 

Sample Customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Aerohive Networks, Avaya, AVID, Canon, DellEMC, Dolby, Kaspersky, Oracle, Renesas, Sage, Star2Star Communications, Xerox
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: October 2024.
814,649 professionals have used our research since 2012.