Marketo vs Oracle Eloqua comparison

"The most valuable features are the Marketo emails, both sending and tracking."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"The product has been stable."

"The most valuable feature is the scoring."

"The smart campaign looks quite interesting and useful."

"I like that the solution is flexible."

"It is a user-friendly product."

"The solution is good for B2B email marketing."

"The initial setup was straightforward."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

"​Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"The solution is stable."

"Its APIs need to be more flexible because there are some things that are not available in the API."

"It could be more scalable."

"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."

"Marketo should give more power to the users for data manipulation."

"The solution should consider adding functionality related to event listening, such as webhooks."

"The cost of the solution has room for improvement."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"This product hasn't kept up to date on features."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"​Reporting is very clunky and not user friendly.​"

"The reporting features should be improved."

"The solution does not have a good database architecture."

"The licensing cost usually depends on the users."

"The pricing is not cheap, but it's not that expensive either."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The solution is expensive compared to others."

"It is expensive. We have a yearly license."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"Oracle Eloqua can be expensive compared to alternatives."

"It's quite expensive."

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua's pricing is medium."

"The solution is expensive."

"Oracle Eloqua is quite an affordable solution."

"Our licensing costs are yearly."