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Marketo pros and cons

Vendor: Adobe

4.2 out of 5

25 reviews
96% willing to recommend

872 followers

Pros & Cons summary

Marketo offers unique features such as Smart Campaigns and progressive proofing, excelling in email functionalities and lead management. It supports GDPR compliance but needs improvements in APIs and visualization tools. Despite its flexibility and support, segmentation limitations and enhancement needs in revenue management and JavaScript integration are noted. While suitable for diverse marketing needs, enhancements in reporting features would benefit larger organizations. Users seek more control for data manipulation within the platform.

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.

Prominent pros & cons

PROS

Smart Campaigns is highlighted as a valuable feature, offering significant flexibility and functionality.

Marketo excels in sending and tracking emails, which is noted as one of its most valuable features.

It supports GDPR compliance and facilitates adherence to GDPR and CAN-SPAM regulations, ensuring audiences are not targeted without consent.

The scoring feature is valuable, allowing for effective lead management and behavior-based scoring.

Marketo is praised for its stable performance, hands-on usability, and efficient lead database management.

CONS

Marketo's data manipulation capabilities could be enhanced to give users more power.

API flexibility is lacking, requiring improvements to provide better access.

Marketo's reporting and dashboarding features are somewhat limited in terms of visualization options.

Segmentation within Marketo is restricted to a maximum of 20 segments, with synchronization delays reported when sending data to CRM systems.

Marketo could benefit from supporting larger databases and incorporating features from HubSpot.

Marketo Pros review quotes

Associate Manager at Tech Mahindra Limited

Apr 11, 2024

The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms.

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MO

Marketo Consultant at Webtech software servies

Nov 25, 2020

It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions.

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Solutions Architect - Marketing Automation at Nagarro

May 15, 2024

It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers.

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Executive - Marketing Automation at a tech services company with 1,001-5,000 employees

Apr 23, 2024

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with.

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Account Manager at RightWave, Inc.

Jul 1, 2024

The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution.

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reviewer1932015

MAP ETL Developer at IBM

Aug 4, 2022

The product has been stable.

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reviewer1140438

Global Product Marketing & Operations Lead at a hospitality company with 201-500 employees

Feb 22, 2022

The most valuable feature is the scoring.

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reviewer2391396

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

Jan 15, 2025

We are scoring based on behavior without pressure, and it keeps producing excellent results.

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AD

Founder at Kav Interactive

Nov 30, 2020

The most valuable features are the Marketo emails, both sending and tracking.

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Senior Digital Solutions Analyst at Rich Products

Sep 27, 2024

Marketo is excellent in terms of hands-on usability and lead database management.

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Marketo Cons review quotes

Associate Manager at Tech Mahindra Limited

Apr 11, 2024

One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations.

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MO

Marketo Consultant at Webtech software servies

Nov 25, 2020

I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages.

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Solutions Architect - Marketing Automation at Nagarro

May 15, 2024

There is a bit of room for improvement in the level-one support team. It relies too much on documentation.

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Free Report: Marketo Reviews and More

Learn what your peers think about Marketo. Get advice and tips from experienced pros sharing their opinions. Updated: January 2025.

831,265 professionals have used our research since 2012.

Executive - Marketing Automation at a tech services company with 1,001-5,000 employees

Apr 23, 2024

Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited.

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Account Manager at RightWave, Inc.

Jul 1, 2024

Based on my clients ' comments, there is room for improvement in Marketo. For instance, Oracle's Eloqua had much larger databases than Marketo a few years ago, handling millions of records. Marketo has been catching up but doesn't hold the most extensive possible databases. This is less of an issue for B2B, but for B2C customers, who have millions of records, It also lacks features of HubSpot, which should be incorporated. Marketo could benefit from supporting more extensive databases and incorporating some of HubSpot's features. HubSpot is cheaper, and while Marketo is not the most expensive, it's not the least. They would be a better competitor to HubSpot if their pricing were lower. These products are typically priced per user per month.

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reviewer1932015

MAP ETL Developer at IBM

Aug 4, 2022

For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this.

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reviewer1140438

Global Product Marketing & Operations Lead at a hospitality company with 201-500 employees

Feb 22, 2022

Revenue management, attribution, and ABM can all be improved.

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reviewer2391396

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

Jan 15, 2025

Some modern Marketo features could be improved.

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AD

Founder at Kav Interactive

Nov 30, 2020

Its APIs need to be more flexible because there are some things that are not available in the API.

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Senior Digital Solutions Analyst at Rich Products

Sep 27, 2024

Customer support could be more helpful.

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Show 6 more reviews (out of 16)

Product Categories

Product Categories

Marketing Automation

Marketing Management

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Product Categories

Product Categories

Marketing Automation

Marketing Management

Popular Comparisons

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Salesforce Marketing Cloud vs Marketo

Oracle Eloqua vs Marketo

HubSpot Marketing Hub vs Marketo

Pardot vs Marketo

SAP Marketing Cloud vs Marketo

BloomReach vs Marketo

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