Adobe Campaign vs Marketo comparison

Adobe Campaign and Marketo are both solutions in the Marketing Management category. Adobe Campaign is ranked #8 with an average rating of 7.7, while Marketo is ranked #5 with an average rating of 8.3. Adobe Campaign holds a 3.9% mindshare in MM, compared to Marketo’s 10.5% mindshare. Additionally, 100% of Adobe Campaign users are willing to recommend the solution, compared to 96% of Marketo users who would recommend it.

Adobe Campaign

Read 3 Adobe Campaign reviews

641 Views
450 Comparison Views

100% willing to recommend

Marketo

Read 25 Marketo reviews

1,220 Views
959 Comparison Views

96% willing to recommend

Adobe Campaign

Marketo

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Executive Summary

We performed a comparison between Adobe Campaign and Marketo based on real PeerSpot user reviews.

Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Adobe Campaign vs. Marketo Report (Updated: January 2025).

Buyer's Guide

Adobe Campaign vs. Marketo

January 2025

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Helped 838,713 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Campaign

Ranking in Marketing Management

8th

Average Rating

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Marketo

Ranking in Marketing Management

5th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Automation (3rd)

Mindshare comparison

As of February 2025, in the Marketing Management category, the mindshare of Adobe Campaign is 3.9%, down from 6.6% compared to the previous year. The mindshare of Marketo is 10.5%, down from 12.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

SM17

Technology Associate at Goldman Sachs

Though it is good for the analytics part, it needs to be made less complex for users

The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software. In my company, it did not allow us to expose APIs to do the stuff we require in our company. The aforementioned area can be considered for improvement in the product.

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PradeepKumar25

Associate Manager at Tech Mahindra Limited

Useful for lead capture and engagement across social media platforms

Before Marketo, I worked on the Oracle Eloqua platform, both B2B-based. Currently, I'm working on Salesforce Marketing Cloud. So, these are the three platforms on which I have good hands-on expertise. One key reason platforms like Salesforce Marketing Cloud are gaining traction is that they invest in marketing campaigns. They conduct many virtual and live events, aggressively marketing their products. This strategy convinces C-suite executives to buy into and implement the Salesforce platform, something that other bigger platforms lack. Most companies are migrating to Salesforce. I've migrated one of my projects from Marketo to Salesforce and encountered many opportunities where companies want to migrate from Marketo, HubSpot, or Oracle Eloqua to Salesforce. I've worked on Oracle Eloqua, which is also a B2B platform, and I've also worked on Marketo. The lead scoring, table structure, and rules we apply are quite straightforward compared to Marketo. In Marketo, it's a bit clumsy. Regarding lead scoring or moving leads through the sales funnel, Oracle Eloqua is better, but it's a bit pricey. So, Marketo ranks second in lead scoring or managing leads, and it highly depends on the respective CRM. The tool tracks significant events, such as form fills on websites or social media handles. All this data is captured and stored in Marketo for analysis. Marketo Analytics is connected with Adobe Analytics. This integration offers detailed reports on total clicks, views, form fills, subscriptions, lead conversions, and more. It's straightforward compared to Oracle Eloqua, which has its own Oracle Business Intelligence suite.Marketo's reporting tools are easy to use, making it a plug-and-play solution for anyone.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."

"Analytics was a good part of Adobe Campaign."

"It is a stable solution."

"We are scoring based on behavior without pressure, and it keeps producing excellent results."

"I have a good special setup and a huge NetFlow to the sales channel."

"Marketo is excellent in terms of hands-on usability and lead database management."

"I like that the solution is flexible."

"The smart campaign looks quite interesting and useful."

"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."

"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."

"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."

More Marketo pros

Cons

"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."

"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."

"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."

"Based on my clients ' comments, there is room for improvement in Marketo. For instance, Oracle's Eloqua had much larger databases than Marketo a few years ago, handling millions of records. Marketo has been catching up but doesn't hold the most extensive possible databases. This is less of an issue for B2B, but for B2C customers, who have millions of records, It also lacks features of HubSpot, which should be incorporated. Marketo could benefit from supporting more extensive databases and incorporating some of HubSpot's features. HubSpot is cheaper, and while Marketo is not the most expensive, it's not the least. They would be a better competitor to HubSpot if their pricing were lower. These products are typically priced per user per month."

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"Customer support could be more helpful."

"Revenue management, attribution, and ABM can all be improved."

"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."

"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."

"Marketo should give more power to the users for data manipulation."

More Marketo cons

Pricing and Cost Advice

"It will be a bit expensive because it is an Adobe product."

"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"The pricing is not cheap, but it's not that expensive either."

"The solution is expensive compared to others."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"The licensing cost usually depends on the users."

More Marketo pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

24%

Financial Services Firm

23%

Manufacturing Company

Comms Service Provider

Computer Software Company

21%

Financial Services Firm

13%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Adobe Campaign?

Analytics was a good part of Adobe Campaign.

See all answers

What needs improvement with Adobe Campaign?

The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...

See all answers

What is your primary use case for Adobe Campaign?

We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.

See all answers

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

See all answers

What needs improvement with Marketo?

Some modern Marketo features could be improved. I'm quite good with the filters, and in the admin section, I can build it with many more third parties. This allows me to integrate some additional p...

See all answers

What is your primary use case for Marketo?

My use case is very similar to how we push emails and run notes of contents. The application includes late scoring and late licensing management as well. Marketo is an advanced solution. I am not f...

See all answers

Comparisons

Salesforce Marketing Cloud vs Adobe Campaign

Compared 54% of the time

Amazon Pinpoint vs Adobe Campaign

Compared 27% of the time

Google Campaign Manager vs Adobe Campaign

Compared 19% of the time

More Adobe Campaign Competitors

Salesforce Marketing Cloud vs Marketo

Compared 38% of the time

HubSpot Marketing Hub vs Marketo

Compared 18% of the time

Oracle Eloqua vs Marketo

Compared 17% of the time

SAP Marketing Cloud vs Marketo

Compared 9% of the time

Microsoft Dynamics CRM vs Marketo

Compared 6% of the time

More Marketo Competitors

Product Reports

Buyer's Guide

Marketing Management

January 2025

Download Adobe Campaign product report

Buyer's Guide

Marketo

February 2025

Download Marketo product report

Also Known As

Neolane Campaign

No data available

Overview

It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

- Simplify campaign management

Manage your data and monitor the performance of your cross-channel campaigns from one place.

- Deliver engaging email

Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

- Automate campaigns

Use marketing automation to increase your campaign productivity and reduce your time to market.

Adobe

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Buyer's Guide

Adobe Campaign vs. Marketo

January 2025

Free Report: Adobe Campaign vs. Marketo

Find out what your peers are saying about Adobe Campaign vs. Marketo and other solutions. Updated: January 2025.

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