Adobe Campaign Reviews

Name: Adobe Campaign
Brand: Adobe
Rating: 3.8 (3 reviews)

Vendor: Adobe

3.8 out of 5

3 reviews
100% willing to recommend

433 followers

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What is Adobe Campaign?

It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

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Adobe Campaign is the #8 ranked solution in top Marketing Management solutions. PeerSpot users give Adobe Campaign an average rating of 7.6 out of 10. Adobe Campaign is most commonly compared to Microsoft Dynamics CRM: Adobe Campaign vs Microsoft Dynamics CRM. Adobe Campaign is popular among the large enterprise segment, accounting for 58% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a educational organization, accounting for 24% of all views.

Buyer's Guide

Marketing Management

November 2024

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Featured reviews

SM17

Technology Associate at Goldman Sachs

The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software. In my company, it did not allow us to expose APIs to do the stuff we require in our company. The aforementioned area can be considered for improvement in the product.

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Pritam Deb

Senior Analyst at Accenture the Netherlands

Depending on your business scenarios, you can use it, but the initial knowledge of Java scripts, API integrations, and data management. The tool is not a complex platform if you know about the aforementioned areas. Adobe Campaign has features for creating templates, importing templates, and creating various workflows. We used these features to launch the emails, and everything else features. In our company, we integrated Adobe Campaign with Tealium Customer Data Hub. Tealium Customer Data Hub was useful for sending some information to Adobe Campaign for various email campaigns. Whatever data we received in Adobe Campaign was sent back to the Tealium Customer Data Hub for further segmentation. Adobe Campaign can be integrated with other various platforms as well. I think the tool is easy to learn because Adobe has quite a lot of documentation, which includes a broad range of documentation along with various training portals and training materials. The tool is not that complex. From the functionality perspective, it is a very good tool. The tool's UI seems a bit slow, and since it needs enhancement, I rate it a nine out of ten.

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Vamsi Krapa

Software Engineer at a tech services company with 1,001-5,000 employees

The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere. We have integrated Adobe Campaign with other tools. We use APIs to manage data both into and out of it. We've integrated with Amazon S3 and have a SnapLogic pipeline to send files to different platforms.

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Adobe Campaign mindshare

As of November 2024, the mindshare of Adobe Campaign in the Marketing Management category stands at 3.5%, down from 7.9% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Marketing Management

Key learnings from peers

Valuable Features

"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."
"It is a stable solution."
"Analytics was a good part of Adobe Campaign."

Room for Improvement

"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."
"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."
"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."

Pricing

"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."
"It will be a bit expensive because it is an Adobe product."

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our Marketing Management Buyer's Guide for additional reliable information.