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Adobe Campaign vs Microsoft Dynamics CRM comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Adobe Campaign
Ranking in Marketing Management
8th
Average Rating
7.6
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Microsoft Dynamics CRM
Ranking in Marketing Management
2nd
Average Rating
7.8
Reviews Sentiment
6.4
Number of Reviews
73
Ranking in other categories
CRM Customer Engagement Centers (1st), CRM (2nd), Local Government CRM (1st), Sales Force Automation (2nd)
 

Mindshare comparison

As of November 2024, in the Marketing Management category, the mindshare of Adobe Campaign is 3.5%, down from 7.9% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 27.0%, up from 22.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

SM17 - PeerSpot reviewer
Though it is good for the analytics part, it needs to be made less complex for users
The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software. In my company, it did not allow us to expose APIs to do the stuff we require in our company. The aforementioned area can be considered for improvement in the product.
Arun Srivastav - PeerSpot reviewer
Easy to use and integrates well with emails, WhatsApp, and SMS gateways
The most valuable feature of Microsoft Dynamics CRM is the campaign feature. The solution's campaign feature allows you to collate a group of customers and the frequency of email notifications sent to them. You can put an advertising budget for a series of customers, whereby high net-worth individuals will be marketed for high-end products. Low-end customers will be in a different campaign. So, we run campaigns on different sectors of customers. One of the solution's good features is integration because it directly integrates with Microsoft tools. Microsoft Office 365 and Microsoft Teams are built into it. The solution gives a varied network of text and email gateways, which are already integrated and come with the package.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a stable solution."
"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."
"Analytics was a good part of Adobe Campaign."
"The most valuable features of Microsoft Dynamics CRM are its easy operations and functionality."
"The solution's return on investment is worth it."
"The most valuable feature of Microsoft Dynamics CRM is that it is a low-code platform and we can perform business process management."
"Dynamics is easy to use. There are several fields I can filter."
"The most valuable feature is that because this solution uses the cloud, you only have to install it and allocate it to a user, making it quite easy to use."
"Integration with other Microsoft tools is a good feature of Microsoft Dynamics CRM."
"The most valuable feature of Microsoft Dynamics CRM has to be its interface...Microsoft Dynamics CRM has a user-friendly platform."
"The Outlook calendar has been very helpful for us."
 

Cons

"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."
"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."
"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."
"The mobile side of the product doesn't look that great right now."
"This solution would be easier to use if everything was displayed on one page, to avoid moving from one tab to another tab to add documents or add comments."
"The installation was difficult. I'm not the person that implements the solution. However, to have the solution function in the correct way, the process can be difficult."
"Microsoft Dynamics CRM could improve by being more user-friendly and having a better design. I have used Service Desk and it is not user-friendly but this solution is worse. The graphical interface is not intuitive, you need someone to guide you or you will have difficulties navigating around to find the file you need. The data we are normally dealing with is boring enough and the interface could be more attractive and more exciting. The tabs and arrangement could be done better to be more user-friendly. Microsoft Excel, PowerPoint, and Word are fine and Microsoft should extend their user-friendliness and intuitiveness to Microsoft Dynamics."
"Microsoft Dynamics CRM's customer support could be improved as tickets usually take a long time to resolve."
"Microsoft Dynamics CRM can improve by having integration with Slack. Additionally, the solution is incomplete, and we must use other solutions to fulfill our needs."
"Microsoft Dynamics CRM could improve by making the ports and dashboards more intuitive using Microsoft Azure analytical features. Compared to Salesforce and other partners, the dashboards in Microsoft Dynamics CRM are less intuitive."
"It could be less complicated for smaller organizations."
 

Pricing and Cost Advice

"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."
"It will be a bit expensive because it is an Adobe product."
"I'm not aware of any licensing costs for Microsoft Dynamics CRM."
"The cost depends on a number of factors, so whoever is implementing it will need to take that into consideration before it is done."
"The solution is expensive."
"Pricing for this software could be cheaper."
"The cost could be cheaper. I would rate them 3 out of 5."
"It is a very comprehensive package. We get everything from Access to D 365. We get Microsoft's suite of tools. I'm not too sure about the pricing, but I can't imagine it being cheap."
"We have a three-year ELA with all our Microsoft solutions and often we had to do a true-up which was approximately $1,000,000. Additionally, we pay approximately $2,500 a month for support."
"Microsoft often encourages customers to commit to multi-year enterprise-level agreements, such as three or five-year deals with a minimum commitment of, for example, $200,000 dollars. However, in order to acquire more customers, I believe Microsoft should offer this same rate for one-year commitments for customers who want to experience it."
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Top Industries

By visitors reading reviews
Educational Organization
24%
Financial Services Firm
20%
Computer Software Company
8%
Manufacturing Company
8%
Computer Software Company
14%
Financial Services Firm
11%
Government
10%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Adobe Campaign?
Analytics was a good part of Adobe Campaign.
What needs improvement with Adobe Campaign?
The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...
What is your primary use case for Adobe Campaign?
We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.
What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
The UI/UX needs improvement as it is not intuitive from day one. It becomes intuitive once learned, however, it should be less complex initially.
What is your primary use case for Microsoft Dynamics CRM?
The use cases are for HR management, resource management, project insight, and timesheet management. It is mostly connected with people and resource management.
 

Also Known As

Neolane Campaign
Dynamics CRM, MS Dynamics CRM
 

Learn More

 

Overview

 

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com
Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Find out what your peers are saying about Adobe Campaign vs. Microsoft Dynamics CRM and other solutions. Updated: October 2024.
816,406 professionals have used our research since 2012.