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Microsoft Dynamics CRM vs ServiceNow Customer Service Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Dynamics CRM
Ranking in CRM Customer Engagement Centers
1st
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
76
Ranking in other categories
CRM (2nd), Local Government CRM (1st), Marketing Management (2nd), Sales Force Automation (2nd)
ServiceNow Customer Service...
Ranking in CRM Customer Engagement Centers
4th
Average Rating
8.6
Reviews Sentiment
7.9
Number of Reviews
10
Ranking in other categories
Customer Experience Management (2nd)
 

Mindshare comparison

As of February 2025, in the CRM Customer Engagement Centers category, the mindshare of Microsoft Dynamics CRM is 26.5%, up from 26.0% compared to the previous year. The mindshare of ServiceNow Customer Service Management is 9.2%, up from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Customer Engagement Centers
 

Featured Reviews

Arun Srivastav - PeerSpot reviewer
Easy to use and integrates well with emails, WhatsApp, and SMS gateways
The most valuable feature of Microsoft Dynamics CRM is the campaign feature. The solution's campaign feature allows you to collate a group of customers and the frequency of email notifications sent to them. You can put an advertising budget for a series of customers, whereby high net-worth individuals will be marketed for high-end products. Low-end customers will be in a different campaign. So, we run campaigns on different sectors of customers. One of the solution's good features is integration because it directly integrates with Microsoft tools. Microsoft Office 365 and Microsoft Teams are built into it. The solution gives a varied network of text and email gateways, which are already integrated and come with the package.
Rupesh Jethwa - PeerSpot reviewer
A stable tool to help manage infrastructures, deployments, and different products from different vendors
The product lacks customization capabilities. In the future, the product should include more options for customization to be able to meet the demands of the customers. Though our company prefers to implement the solution directly out of the box, we need better customization capabilities if there are some complex requirements from the customers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Microsoft Dynamics CRM has to be its interface...Microsoft Dynamics CRM has a user-friendly platform."
"Integration with other Microsoft tools is a good feature of Microsoft Dynamics CRM."
"The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports."
"Multifeatured CRM software with good stability and scalability."
"It's a good solution for enterprise-level companies."
"The CRM is very fast, with customization and integration options, and easy migration."
"The most valuable features of Microsoft Dynamics CRM are the accessibility of the service because we can access it either in the office or when we're out in the field."
"The product is highly scalable, particularly in the cloud environment, where resources can be increased as required."
"One of the solution's most valuable features is its integration with the ITSM suite. When you acquire it, you also get access to incident and problem management from ITSM. This allows you to register a ticket in the product to work with the end user while using ITSM to handle the internal resolution process."
"The setup phase of the solution was straightforward...Regarding the product's user interface, there is an in-built portal developed by ServiceNow, which is good."
"Overall, I like the workflow capabilities, orchestration, and integration with existing business apps. The product is awesome in terms of capabilities."
"The product provides flexibility in managing and categorizing the incidents."
"We can integrate different technologies in ServiceNow Customer Service Management. An organization would like to offer a digital transformative experience to its employees and customers, which the tool can offer. It can be integrated with any external system. There are also automation possibilities."
"What I like best about ServiceNow Customer Service Management is that it's a good tool. I like how fast it is and that it's cloud-based. I also like that it's very easy to use. ServiceNow Customer Service Management has minimum options, for example, column options and tab options when compared to other solutions, which makes it easier to use over others."
"The integration capabilities of ServiceNow are wonderful."
"Our organization has received excellent tech support for ServiceNow Customer Service Management."
 

Cons

"The setup with other email servers, other than Microsoft Outlook, could be improved. Alternatively, we'd like to have some feature that allows us to send emails directly from our inboxes to the CRM and assign it to a certain client."
"The solution's interface has room for improvement."
"The options for customizing Microsoft Dynamics CRM are very limited or highly complex."
"The approvals component of Dynamics is complex. It isn't very easy to generate approvals between different departments."
"I am happy with it. If anything, its interface could be improved."
"The mobile side of the product doesn't look that great right now."
"It would be better if it were more secure."
"Out of the box, the solution doesn't really have a desirable user experience. We have to set it up and customize it to meet our needs."
"The solution seems to be moving towards low-code/no-code technology. It is a negative aspect of my experience with the product. It also needs to introduce a clearer pricing structure."
"The product's AI feature should be improved."
"One area for improvement would be integrating IVR systems. Many customers need the ticketing solution and a native IVR system within the same platform. ServiceNow Customer Service Management doesn't offer an IVR solution that works natively or comes in the same package. Customers often have to integrate their IVR with third-party solutions like Twilio. However, the agreement between ServiceNow and Twilio ended some months ago, making it more challenging to integrate IVR functionalities."
"The price could be better. ServiceNow should price products more reasonably."
"The product lacks customization capabilities. In the future, the product should include more options for customization to be able to meet the demands of the customers."
"I do not have any notes for improvements."
"The pricing must be more flexible."
"The product does not cater to businesses of every scale and budget."
 

Pricing and Cost Advice

"The solution is not expensive."
"The solution is expensive."
"The cost depends on a number of factors, so whoever is implementing it will need to take that into consideration before it is done."
"Microsoft often encourages customers to commit to multi-year enterprise-level agreements, such as three or five-year deals with a minimum commitment of, for example, $200,000 dollars. However, in order to acquire more customers, I believe Microsoft should offer this same rate for one-year commitments for customers who want to experience it."
"Microsoft Dynamics CRM is slightly cheaper than Salesforce today. Pricing for the solution is pretty aggressive in the market."
"Licensing fees are paid on a monthly basis."
"Microsoft Dynamics CRM is an expensive solution. However, most good CRMs are expensive."
"We have to buy a separate license in order to implement the social listening feature."
"I rate the product's pricing a five on a scale of one to ten, where one is cheap, and ten is expensive. The solution is neither cheap nor expensive."
"The product has a premium price"
"I rate the tool's pricing a six out of ten."
"ServiceNow Customer Service Management is expensive. It's one of the most costly CSM options in the marketplace."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
11%
Government
10%
Manufacturing Company
8%
Educational Organization
32%
Computer Software Company
9%
Financial Services Firm
8%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
Costing might be a reason for concern. It could be an issue for the organization, or maybe not. It's uncertain.
What is your primary use case for Microsoft Dynamics CRM?
I use the solution to manage the lead sales pipeline and enable the marketing department to maintain customer data.
What do you like most about ServiceNow Customer Service Management?
We can integrate different technologies in ServiceNow Customer Service Management. An organization would like to offer a digital transformative experience to its employees and customers, which the ...
What needs improvement with ServiceNow Customer Service Management?
One area for improvement would be integrating IVR systems. Many customers need the ticketing solution and a native IVR system within the same platform. ServiceNow Customer Service Management doesn'...
 

Also Known As

Dynamics CRM, MS Dynamics CRM
ServiceNow CSM
 

Overview

 

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Siemens Healthineers, SAP SuccessFactors, Asurion
Find out what your peers are saying about Microsoft Dynamics CRM vs. ServiceNow Customer Service Management and other solutions. Updated: January 2025.
832,340 professionals have used our research since 2012.