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Adobe Campaign vs Amazon Pinpoint comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Adobe Campaign
Ranking in Marketing Management
8th
Average Rating
7.6
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Amazon Pinpoint
Ranking in Marketing Management
9th
Average Rating
7.0
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2024, in the Marketing Management category, the mindshare of Adobe Campaign is 3.5%, down from 7.9% compared to the previous year. The mindshare of Amazon Pinpoint is 3.8%, down from 5.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

SM17 - PeerSpot reviewer
Though it is good for the analytics part, it needs to be made less complex for users
The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software. In my company, it did not allow us to expose APIs to do the stuff we require in our company. The aforementioned area can be considered for improvement in the product.
Ajay Vashishtha - PeerSpot reviewer
Helps to manage outbound campaigns such as automated outgoing calls to end users
In my opinion, Amazon Pinpoint needs improvement in several areas. It lacks many features that competitors like Genesys offer. For example, we cannot set up multiple campaign plans or switch campaigns from one set of customers to another. Additionally, reporting functionality needs to be improved. Amazon Pinpoint's reporting could be improved by providing more detailed insights into call activities. For example, users should be able to see metrics such as the number of end users called, the number of pending calls, and the outcomes of those calls (e.g., successful connections and unanswered calls). Additionally, users should be able to access this information through a dashboard or download reports directly from the platform. The tool's segmentation feature is good. However, there is room for improvement, particularly in updating dynamic segments. Performance is key. If customers or companies using Amazon Pinpoint don't see its effectiveness in reaching their audience, they won't invest in it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Analytics was a good part of Adobe Campaign."
"It is a stable solution."
"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."
"The Journey Orchestrator helps create personalized campaigns based on customers."
"From my experience, Amazon Pinpoint's most valuable feature is its ability to deploy outbound projects quickly. It is easy to use when setting up outbound campaigns, allowing us to deploy solutions rapidly. It is easy to learn."
 

Cons

"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."
"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."
"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."
"Claiming a Pinpoint number should be more integrated with Amazon Connect."
"In my opinion, Amazon Pinpoint needs improvement in several areas. It lacks many features that competitors like Genesys offer. For example, we cannot set up multiple campaign plans or switch campaigns from one set of customers to another. Additionally, reporting functionality needs to be improved."
 

Pricing and Cost Advice

"It will be a bit expensive because it is an Adobe product."
"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."
"Amazon Pinpoint itself is inexpensive. However, additional services that may be required in conjunction with it, such as custom reporting services, can be costly."
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Top Industries

By visitors reading reviews
Educational Organization
23%
Financial Services Firm
19%
Manufacturing Company
9%
Computer Software Company
8%
Financial Services Firm
22%
Computer Software Company
17%
Retailer
9%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What do you like most about Adobe Campaign?
Analytics was a good part of Adobe Campaign.
What needs improvement with Adobe Campaign?
The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...
What is your primary use case for Adobe Campaign?
We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.
What do you like most about Amazon Pinpoint?
From my experience, Amazon Pinpoint's most valuable feature is its ability to deploy outbound projects quickly. It is easy to use when setting up outbound campaigns, allowing us to deploy solutions...
What is your experience regarding pricing and costs for Amazon Pinpoint?
Amazon Pinpoint itself is inexpensive. However, additional services that may be required in conjunction with it, such as custom reporting services, can be costly.
What needs improvement with Amazon Pinpoint?
In my opinion, Amazon Pinpoint needs improvement in several areas. It lacks many features that competitors like Genesys offer. For example, we cannot set up multiple campaign plans or switch campai...
 

Also Known As

Neolane Campaign
No data available
 

Overview

 

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com
Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in Marketing Management. Updated: November 2024.
816,636 professionals have used our research since 2012.