Adobe Campaign vs Amazon Pinpoint comparison

Adobe and Amazon Web Services (AWS) are both solutions in the Marketing Management category. Adobe is ranked #8 with an average rating of 7.7, while Amazon Web Services (AWS) is ranked #9 with an average rating of 7.0. Adobe holds a 4.0% mindshare in MM, compared to Amazon Web Services (AWS)’s 3.7% mindshare. Additionally, 100% of Adobe users are willing to recommend the solution, compared to 50% of Amazon Web Services (AWS) users who would recommend it.

Adobe Campaign

Read 3 Adobe Campaign reviews

682 Views
491 Comparison Views

100% willing to recommend

Amazon Pinpoint

Read 2 Amazon Pinpoint reviews

464 Views
378 Comparison Views

50% willing to recommend

Adobe Campaign

Amazon Pinpoint

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Adobe Campaign and Amazon Pinpoint based on real PeerSpot user reviews.

Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Adobe Campaign vs. Amazon Pinpoint Report (Updated: January 2025).

Buyer's Guide

Adobe Campaign vs. Amazon Pinpoint

January 2025

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Helped 831,997 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Campaign

Ranking in Marketing Management

8th

Average Rating

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Amazon Pinpoint

Ranking in Marketing Management

9th

Average Rating

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2025, in the Marketing Management category, the mindshare of Adobe Campaign is 4.0%, down from 7.2% compared to the previous year. The mindshare of Amazon Pinpoint is 3.7%, down from 5.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

SM17

Technology Associate at Goldman Sachs

Though it is good for the analytics part, it needs to be made less complex for users

The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software. In my company, it did not allow us to expose APIs to do the stuff we require in our company. The aforementioned area can be considered for improvement in the product.

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Ajay Vashishtha

Senior Consultant at Infosys

Helps to manage outbound campaigns such as automated outgoing calls to end users

In my opinion, Amazon Pinpoint needs improvement in several areas. It lacks many features that competitors like Genesys offer. For example, we cannot set up multiple campaign plans or switch campaigns from one set of customers to another. Additionally, reporting functionality needs to be improved. Amazon Pinpoint's reporting could be improved by providing more detailed insights into call activities. For example, users should be able to see metrics such as the number of end users called, the number of pending calls, and the outcomes of those calls (e.g., successful connections and unanswered calls). Additionally, users should be able to access this information through a dashboard or download reports directly from the platform. The tool's segmentation feature is good. However, there is room for improvement, particularly in updating dynamic segments. Performance is key. If customers or companies using Amazon Pinpoint don't see its effectiveness in reaching their audience, they won't invest in it.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a stable solution."

"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."

"Analytics was a good part of Adobe Campaign."

"The Journey Orchestrator helps create personalized campaigns based on customers."

"From my experience, Amazon Pinpoint's most valuable feature is its ability to deploy outbound projects quickly. It is easy to use when setting up outbound campaigns, allowing us to deploy solutions rapidly. It is easy to learn."

Cons

"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."

"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."

"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."

"In my opinion, Amazon Pinpoint needs improvement in several areas. It lacks many features that competitors like Genesys offer. For example, we cannot set up multiple campaign plans or switch campaigns from one set of customers to another. Additionally, reporting functionality needs to be improved."

"Claiming a Pinpoint number should be more integrated with Amazon Connect."

Pricing and Cost Advice

"It will be a bit expensive because it is an Adobe product."

"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."

"Amazon Pinpoint itself is inexpensive. However, additional services that may be required in conjunction with it, such as custom reporting services, can be costly."

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Top Industries

By visitors reading reviews

Educational Organization

26%

Financial Services Firm

22%

Manufacturing Company

Insurance Company

Financial Services Firm

23%

Computer Software Company

15%

Healthcare Company

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Adobe Campaign?

Analytics was a good part of Adobe Campaign.

See all answers

What needs improvement with Adobe Campaign?

The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...

See all answers

What is your primary use case for Adobe Campaign?

We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.

See all answers

What do you like most about Amazon Pinpoint?

From my experience, Amazon Pinpoint's most valuable feature is its ability to deploy outbound projects quickly. It is easy to use when setting up outbound campaigns, allowing us to deploy solutions...

See all answers

What is your experience regarding pricing and costs for Amazon Pinpoint?

I rated the pricing as five out of ten. Pinpoint is moderately fairly priced yet slightly higher than expected. Users must carefully evaluate pricing options and carrier limitations in their countr...

See all answers

What needs improvement with Amazon Pinpoint?

Claiming a Pinpoint number should be more integrated with Amazon Connect. A phone number claimed from Pinpoint should be compatible with Amazon Connect. Enhancing the experience of contact centers ...

See all answers

Comparisons

Salesforce Marketing Cloud vs Adobe Campaign

Compared 48% of the time

Google Campaign Manager vs Adobe Campaign

Compared 23% of the time

More Adobe Campaign Competitors

Salesforce Marketing Cloud vs Amazon Pinpoint

Compared 71% of the time

More Amazon Pinpoint Competitors

Product Reports

Buyer's Guide

Marketing Management

January 2025

Download Adobe Campaign product report

Buyer's Guide

Marketing Management

January 2025

Download Amazon Pinpoint product report

Also Known As

Neolane Campaign

No data available

Overview

It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

- Simplify campaign management

Manage your data and monitor the performance of your cross-channel campaigns from one place.

- Deliver engaging email

Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

- Automate campaigns

Use marketing automation to increase your campaign productivity and reduce your time to market.

Adobe

Amazon Web Services offers a highly scalable, low-latency, globally distributed architecture. Amazon Pinpoint is built on this architecture, allowing you to send messages to your customers through multiple channels with confidence. You can use these channels to send messages to recipients all around the world.

Amazon Web Services (AWS)

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

Buyer's Guide

Adobe Campaign vs. Amazon Pinpoint

January 2025

Free Report: Adobe Campaign vs. Amazon Pinpoint

Find out what your peers are saying about Adobe Campaign vs. Amazon Pinpoint and other solutions. Updated: January 2025.

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831,997 professionals have used our research since 2012.

See our Adobe Campaign vs. Amazon Pinpoint report.

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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.