Try our new research platform with insights from 80,000+ expert users

Adobe Campaign vs SAP CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Campaign
Ranking in Marketing Management
8th
Average Rating
7.6
Number of Reviews
3
Ranking in other categories
No ranking in other categories
SAP CRM
Ranking in Marketing Management
4th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
CRM (4th), Local Government CRM (2nd)
 

Mindshare comparison

As of January 2025, in the Marketing Management category, the mindshare of Adobe Campaign is 4.0%, down from 7.2% compared to the previous year. The mindshare of SAP CRM is 22.9%, up from 10.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

SM17 - PeerSpot reviewer
Though it is good for the analytics part, it needs to be made less complex for users
The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software. In my company, it did not allow us to expose APIs to do the stuff we require in our company. The aforementioned area can be considered for improvement in the product.
Bruno Spiazzi - PeerSpot reviewer
Good solution for controlling company processes
Our primary use case for SAP is as a principal company system and it's relatively easy to understand our process in the system. It's quite easy to analyze the configuration and make other operations make custom accounts for the application. In my opinion, it's a good experience I don't have a…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a stable solution."
"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."
"Analytics was a good part of Adobe Campaign."
"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."
"We like that this solution has made our whole accounting function paperless."
"SAP CRM is very fast, providing accurate information and good results."
"The solution is stable."
"Its scalability is good."
"The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform."
"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."
"One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly."
 

Cons

"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."
"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."
"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."
"SAP CRM should create a more user-friendly graphical user interface (GUI)."
"What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid. It's not flexible to implement any bespoke solution."
"There could be some specific configurable options on the UI level to improve visibility."
"The interface could be improved."
"Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems."
"There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."
"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."
"They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed."
 

Pricing and Cost Advice

"It will be a bit expensive because it is an Adobe product."
"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
"We pay for the license yearly."
"The pricing from SAP is good but it takes time to realize the investment."
"The product is costly."
"They should reduce the price to target small businesses."
"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."
"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."
"There is a license required to use SAP CRM."
report
Use our free recommendation engine to learn which Marketing Management solutions are best for your needs.
831,265 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Educational Organization
26%
Financial Services Firm
22%
Manufacturing Company
7%
Insurance Company
5%
Computer Software Company
12%
Manufacturing Company
10%
Government
9%
Educational Organization
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Adobe Campaign?
Analytics was a good part of Adobe Campaign.
What needs improvement with Adobe Campaign?
The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...
What is your primary use case for Adobe Campaign?
We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What needs improvement with SAP CRM?
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...
 

Comparisons

 

Also Known As

Neolane Campaign
No data available
 

Learn More

 

Overview

 

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about Adobe Campaign vs. SAP CRM and other solutions. Updated: January 2025.
831,265 professionals have used our research since 2012.