Adobe Campaign vs SAP CRM comparison

Adobe and SAP are both solutions in the Marketing Management category. Adobe is ranked #8 with an average rating of 7.7, while SAP is ranked #4 with an average rating of 7.8. Adobe holds a 4.3% mindshare in MM, compared to SAP’s 20.4% mindshare. Additionally, 100% of Adobe users are willing to recommend the solution, compared to 83% of SAP users who would recommend it.

Adobe Campaign

Read 3 Adobe Campaign reviews

608 Views
421 Comparison Views

100% willing to recommend

SAP CRM

Read 43 SAP CRM reviews

1,371 Views
1,202 Comparison Views

83% willing to recommend

Adobe Campaign

SAP CRM

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Adobe Campaign and SAP CRM based on real PeerSpot user reviews.

Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Adobe Campaign vs. SAP CRM Report (Updated: March 2025).

Buyer's Guide

Adobe Campaign vs. SAP CRM

March 2025

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Helped 842,466 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Campaign

Ranking in Marketing Management

8th

Average Rating

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP CRM

Ranking in Marketing Management

4th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (4th), Local Government CRM (2nd)

Mindshare comparison

As of March 2025, in the Marketing Management category, the mindshare of Adobe Campaign is 4.3%, down from 6.4% compared to the previous year. The mindshare of SAP CRM is 20.4%, up from 12.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

Pritam Deb

Senior Analyst at Accenture the Netherlands

Easy to learn because it has quite a lot of documentation

Depending on your business scenarios, you can use it, but the initial knowledge of Java scripts, API integrations, and data management. The tool is not a complex platform if you know about the aforementioned areas. Adobe Campaign has features for creating templates, importing templates, and creating various workflows. We used these features to launch the emails, and everything else features. In our company, we integrated Adobe Campaign with Tealium Customer Data Hub. Tealium Customer Data Hub was useful for sending some information to Adobe Campaign for various email campaigns. Whatever data we received in Adobe Campaign was sent back to the Tealium Customer Data Hub for further segmentation. Adobe Campaign can be integrated with other various platforms as well. I think the tool is easy to learn because Adobe has quite a lot of documentation, which includes a broad range of documentation along with various training portals and training materials. The tool is not that complex. From the functionality perspective, it is a very good tool. The tool's UI seems a bit slow, and since it needs enhancement, I rate it a nine out of ten.

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GodfreyNoel

Distribution Cordinator at Unilever Inc.

Excellent user experience with ease of use and reliable technical support

When SAP CRM does the maintenance, it can take a long time, which can impact business continuity because we have to wait for the maintenance team to finish their work. Maybe if SAP could establish how you can access the tool using a cloud-based environment that would be virtualization, that would be better.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."

"It is a stable solution."

"Analytics was a good part of Adobe Campaign."

"The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."

"The user interface is excellent."

"We get very good support from SAP."

"It was comfortable setting up the tool."

"One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly."

"The stability is good."

"SAP CRM is very fast, providing accurate information and good results."

"What I found most valuable in SAP CRM is its multitenancy, and you can use it from your website, SMS, and even social media, and it's all integrated, so my company is trying to leverage on all of those."

More SAP CRM pros

Cons

"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."

"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."

"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."

"Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly."

"I think what needs to be improved is the solution for Brazil's organization."

"The solution is slow."

"The interface could be improved."

"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."

"The navigation must be improved."

"It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us."

"The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."

More SAP CRM cons

Pricing and Cost Advice

"It will be a bit expensive because it is an Adobe product."

"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."

"There is a license required to use SAP CRM."

"The pricing from SAP is good but it takes time to realize the investment."

"The licensing model for SAP CRM is customer-based."

"SAP CRM costs approximately a couple of thousand a month."

"There is a license required for the solution and most of my clients purchase an annual license."

"The product is costly."

"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."

"They should reduce the price to target small businesses."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

23%

Educational Organization

21%

Manufacturing Company

Healthcare Company

Computer Software Company

12%

Manufacturing Company

Government

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Adobe Campaign?

Analytics was a good part of Adobe Campaign.

See all answers

What needs improvement with Adobe Campaign?

The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...

See all answers

What is your primary use case for Adobe Campaign?

We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

Every user needs to have a license.

See all answers

What needs improvement with SAP CRM?

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...

See all answers

Comparisons

Salesforce Marketing Cloud vs Adobe Campaign

Compared 45% of the time

Amazon Pinpoint vs Adobe Campaign

Compared 19% of the time

Google Campaign Manager vs Adobe Campaign

Compared 13% of the time

Microsoft Dynamics CRM vs Adobe Campaign

Compared 12% of the time

Marketo vs Adobe Campaign

Compared 12% of the time

More Adobe Campaign Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 33% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 26% of the time

Zoho CRM vs SAP CRM

Compared 11% of the time

Siebel CRM vs SAP CRM

Compared 10% of the time

Oracle CRM vs SAP CRM

Compared 9% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

Marketing Management

March 2025

Download Adobe Campaign product report

Buyer's Guide

SAP CRM

March 2025

Download SAP CRM product report

Also Known As

Neolane Campaign

No data available

Overview

It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

- Simplify campaign management

Manage your data and monitor the performance of your cross-channel campaigns from one place.

- Deliver engaging email

Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

- Automate campaigns

Use marketing automation to increase your campaign productivity and reduce your time to market.

Adobe

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Adobe Campaign vs. SAP CRM

March 2025

Free Report: Adobe Campaign vs. SAP CRM

Find out what your peers are saying about Adobe Campaign vs. SAP CRM and other solutions. Updated: March 2025.

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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.