We performed a comparison between Adobe Campaign and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management."Analytics was a good part of Adobe Campaign."
"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."
"It is very easy to use from a marketing standpoint."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,"
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"We haven't had any issues with integration."
"The solution is user-friendly."
"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."
"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."
"Salesforce Marketing Cloud should include more point-and-click functionality."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"We'd like to see more integrations with third-party products."
"The pricing is a bit high."
Adobe Campaign is ranked 7th in Marketing Management with 1 review while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 51 reviews. Adobe Campaign is rated 7.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Adobe Campaign writes "Though it is good for the analytics part, it needs to be made less complex for users". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Adobe Campaign is most compared with Microsoft Dynamics CRM, Google Campaign Manager, Amazon Pinpoint and HCL Campaign, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and BloomReach.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
