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Adobe Campaign vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Adobe Campaign
Ranking in Marketing Management
8th
Average Rating
7.6
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Salesforce Marketing Cloud
Ranking in Marketing Management
1st
Average Rating
8.4
Number of Reviews
53
Ranking in other categories
Social CRM (1st), Marketing Automation (1st), Social Media Management Solutions (1st)
 

Mindshare comparison

As of November 2024, in the Marketing Management category, the mindshare of Adobe Campaign is 3.5%, down from 7.9% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 15.2%, down from 22.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

SM17 - PeerSpot reviewer
Mar 13, 2024
Though it is good for the analytics part, it needs to be made less complex for users
It was one of the complex products used in our company earlier. My company has stopped using Adobe Campaign, and moved to another marketing software for distribution. I will not be able to comment on the product's email marketing strategy since there might have been upgrades in the tool. My…
SantoshKrishna - PeerSpot reviewer
Apr 7, 2023
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a stable solution."
"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."
"Analytics was a good part of Adobe Campaign."
"The solution is very, very scalable."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"We have found the solution to be scalable."
"The Journey Builder and the Email Studio features are most valuable."
"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
 

Cons

"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."
"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."
"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."
"Marketing Cloud's forecasting could be improved."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
"They could improve the product's data integration functionality for larger companies."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"I've noticed on one-to-one leads, the customer objection option is not available."
 

Pricing and Cost Advice

"It will be a bit expensive because it is an Adobe product."
"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."
"The solution is a bit expensive."
"It is a license per user."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"The solution's pricing is very high and should be more flexible for smaller companies."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"Licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
Educational Organization
24%
Financial Services Firm
19%
Computer Software Company
9%
Manufacturing Company
8%
Educational Organization
54%
Computer Software Company
9%
Financial Services Firm
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Adobe Campaign?
Analytics was a good part of Adobe Campaign.
What needs improvement with Adobe Campaign?
The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...
What is your primary use case for Adobe Campaign?
We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
The solution's pricing is very high and should be more flexible for smaller companies.
What needs improvement with Salesforce Marketing Cloud?
Salesforce Marketing Cloud should provide some debugging facilities for every user. Apart from Data Views, nothing is available for debugging purposes. I cannot check for any errors or status behin...
 

Also Known As

Neolane Campaign
ExactTarget
 

Learn More

Video not available
 

Overview

 

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Adobe Campaign vs. Salesforce Marketing Cloud and other solutions. Updated: October 2024.
814,649 professionals have used our research since 2012.