Head of Information Technology at a non-profit with 10,001+ employees
Real User
Dec 7, 2023
Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns.
The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent.
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good.
Project Manager / Management Consultant at a computer software company with 10,001+ employees
Real User
Apr 25, 2022
Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth.
The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple.
We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers.
Vice President Information Technology at a financial services firm with 201-500 employees
Real User
Oct 21, 2019
The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects.
Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.
With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.
The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various...
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns.
It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten.
The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent.
The solution is user-friendly.
It is easy to send emails and SMS's.
It is easy to use.
The most valuable part of the solution are the selling features.
I like the user interface it has a nice look and feel.
If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good.
The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build.
The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features.
Salesforce is constantly evolving and have a good release cycle.
We use this solution for reporting, pipeline generation, and forecasting.
Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth.
The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple.
Salesforce allows for the integration of different data sources.
We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers.
The most valuable of Salesforce Marketing Cloud is seeing the customer's journey.
The Journey and CloudPages and automation are all great.
Email automation is most valuable.
The Journey Builder and the Email Studio features are most valuable.
The solution is very, very scalable.
The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects.