IT consultant at a non-tech company with 1-10 employees
Consultant
Top 20
2024-08-23T14:15:51Z
Aug 23, 2024
Salesforce Marketing Cloud is a totally cloud-based solution. I have used the pilot portal for Salesforce Marketing Cloud, specifically in Email Studio, to generate some templates based on various historical data. That is also very useful for every marketer. I would recommend the solution to other users. Overall, I rate the solution a nine out of ten.
Solutions Architect at Save The Children Federation, Incorporated
Real User
Top 20
2024-05-13T20:12:11Z
May 13, 2024
Salesforce Marketing Cloud can be used for analytics, integrating with various platforms, including big data and machine learning, and interacting with clients to make business decisions. I would advise others considering Salesforce Marketing Cloud to see it as a very nice, flexible, stable, and trustworthy solution that can meet various needs. It's not just for marketing; every organization can benefit from it. In today's world, every company is essentially a marketing and technology company, with everything revolving around technology and digital communication.
With the solution's Email Studio feature, you can design your email templates and design promotional and transactional emails. You might need a developer's help designing those emails. I have integrated Salesforce Marketing Cloud with WordPress. The main strength of Marketing Cloud is that it connects to Salesforce easily and with other platforms like WordPress. It also has the capacity to work independently, but you'll not be able to get data insights about what exactly happened with the orders. You'll get limited features because you opted for limited third-party apps or integrations. I'll ask a potential user whether they are running any email campaigns and which system they are running them on. They should have all their data ready, which they will put in Salesforce Marketing Cloud. All their email templates and sequences have to be designed before they can start using the solution. They have to push the data inside Salesforce Marketing Cloud and start using it. The Journey Builder in the solution is very efficient and used by 60% to 70% of people. It is not that easy for a beginner to learn to use Salesforce Marketing Cloud for the first time. You should at least have some experience with email sequencing and email-sending tools like Mailchimp. Overall, I rate the solution a seven out of ten.
I totally recommend the solution to others because it has increased the ROI for our entire firm. Considering the solution's pricing, if someone has the budget to purchase the tool, I will push them to use the marketing cloud. I rate the overall product a ten out of ten.
I give the solution an eight out of ten. I recommend the solution primarily to organizations that are specifically planning marketing campaigns. These organizations may not have a lot of real-time data and may rely more on customer behavior within their organization. While every organization is unique, I believe this platform is best suited for those with a strong focus on marketing and sales. However, it may also have the potential for the banking industry, especially with the emergence of technologies such as AI.
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: November 2024.
Head of Digital Consulting Team at a mining and metals company with 1,001-5,000 employees
Real User
Top 20
2023-03-09T14:30:10Z
Mar 9, 2023
I give the solution an eight out of ten. Salesforce is reliable and once configured, it can capture as much customer information as desired. The solution is also highly scalable, allowing many users to be added without issue. The only downside is the cost, which has a recurring expenditure component that can add up over time. Additionally, once everyone is trained in a particular software, it can be difficult to switch, making it difficult to break away from the software. Salesforce is a great tool, but it can be addictive and can lead to a feeling of being locked in. Depending on our ability to develop in-house CRM software, I would advise staying in-house. If we opt for Salesforce, we will likely be tied to it for five to ten years, depending on the size and complexity of our organization. For larger and more complex organizations, Salesforce may be the best solution; however, if the organization is of medium size, they should consider developing custom software in-house, which would be more cost-effective.
If someone wants to sell their product in a very good manner, they can use Salesforce Marketing Cloud. I would rate Salesforce Marketing Cloud an eight out of ten.
The roadmap and vision for the product is very good, and I think the team at Marketing Cloud is very up-to-date with their clients' needs. I would rate this solution as a seven out of ten.
There are many different pieces of Salesforce, I would advise others to run a deep analysis and a proof of concept to evaluate everything before purchasing because it's a huge solution. It has very different modules and features. It may be too big for what they need. It's important to evaluate and do a proof of concept. I rate Salesforce Marketing Cloud a nine out of ten.
I would recommend Salesforce Marketing Cloud to others, it fits a certain hole in the organization's CRM capability. It depends on the size of the organization and how much money they have to spend because it could be very expensive. I rate Salesforce Marketing Cloud a six out of ten.
If you have a complex product structure and require a lot of customization for a stable backend system, I would suggest using Siebel. Siebel performs very well for that use case. For every other requirement, I would suggest for Salesforce. I would rate this solution a nine out of ten.
Project Manager / Management Consultant at Accenture
Real User
2022-04-25T09:34:46Z
Apr 25, 2022
Marketing Cloud is a more user-friendly solution compared to Adobe Marketing Cloud. Marketing Cloud can be used by users who are not technically inclined. I would rate this solution a nine out of ten.
I would recommend this solution for small to medium companies. If they are large enterprises I would choose SAP CRM. I rate Salesforce Marketing Cloud an eight out of ten.
Technology Strategy Manager at a computer software company with 1,001-5,000 employees
Real User
2021-12-16T17:52:00Z
Dec 16, 2021
Salesforce Marketing Cloud is a fantastic solution, but be aware of its technicalities when installation. I rate Salesforce Marketing Cloud an eight out of ten.
Solutions Architect at a consumer goods company with 5,001-10,000 employees
Real User
2021-12-02T17:30:41Z
Dec 2, 2021
We are customers and end-users. We don't have a business relationship with Salesforce. We have the complete suite for marketing on Salesforce here. It is an enterprise-level product. I'd rate the solution at a nine out of ten.
I would advise others to invest in onboarding and implementation because you want to set it up right from the beginning. If you set it up wrong, you'll be spending more money. I would rate Salesforce Marketing Cloud an eight out of ten.
SFDC Practice Manager at a computer software company with 5,001-10,000 employees
Real User
2021-03-26T07:58:21Z
Mar 26, 2021
I would recommend this solution to others. I didn't get any complaints from our customers. I would rate Salesforce Marketing Cloud an eight out of ten.
Product Specialist at a tech services company with 1,001-5,000 employees
Real User
2021-03-09T16:48:40Z
Mar 9, 2021
I'm in distribution. I'm a developer. We work with different deployment models, depending on what the client needs. I'd rate the solution at a nine out of ten.
Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.
With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.
The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various...
Salesforce Marketing Cloud is a totally cloud-based solution. I have used the pilot portal for Salesforce Marketing Cloud, specifically in Email Studio, to generate some templates based on various historical data. That is also very useful for every marketer. I would recommend the solution to other users. Overall, I rate the solution a nine out of ten.
Salesforce Marketing Cloud can be used for analytics, integrating with various platforms, including big data and machine learning, and interacting with clients to make business decisions. I would advise others considering Salesforce Marketing Cloud to see it as a very nice, flexible, stable, and trustworthy solution that can meet various needs. It's not just for marketing; every organization can benefit from it. In today's world, every company is essentially a marketing and technology company, with everything revolving around technology and digital communication.
With the solution's Email Studio feature, you can design your email templates and design promotional and transactional emails. You might need a developer's help designing those emails. I have integrated Salesforce Marketing Cloud with WordPress. The main strength of Marketing Cloud is that it connects to Salesforce easily and with other platforms like WordPress. It also has the capacity to work independently, but you'll not be able to get data insights about what exactly happened with the orders. You'll get limited features because you opted for limited third-party apps or integrations. I'll ask a potential user whether they are running any email campaigns and which system they are running them on. They should have all their data ready, which they will put in Salesforce Marketing Cloud. All their email templates and sequences have to be designed before they can start using the solution. They have to push the data inside Salesforce Marketing Cloud and start using it. The Journey Builder in the solution is very efficient and used by 60% to 70% of people. It is not that easy for a beginner to learn to use Salesforce Marketing Cloud for the first time. You should at least have some experience with email sequencing and email-sending tools like Mailchimp. Overall, I rate the solution a seven out of ten.
I rate the product an eight out of ten.
I totally recommend the solution to others because it has increased the ROI for our entire firm. Considering the solution's pricing, if someone has the budget to purchase the tool, I will push them to use the marketing cloud. I rate the overall product a ten out of ten.
I give the solution an eight out of ten. I recommend the solution primarily to organizations that are specifically planning marketing campaigns. These organizations may not have a lot of real-time data and may rely more on customer behavior within their organization. While every organization is unique, I believe this platform is best suited for those with a strong focus on marketing and sales. However, it may also have the potential for the banking industry, especially with the emergence of technologies such as AI.
I give the solution an eight out of ten. Salesforce is reliable and once configured, it can capture as much customer information as desired. The solution is also highly scalable, allowing many users to be added without issue. The only downside is the cost, which has a recurring expenditure component that can add up over time. Additionally, once everyone is trained in a particular software, it can be difficult to switch, making it difficult to break away from the software. Salesforce is a great tool, but it can be addictive and can lead to a feeling of being locked in. Depending on our ability to develop in-house CRM software, I would advise staying in-house. If we opt for Salesforce, we will likely be tied to it for five to ten years, depending on the size and complexity of our organization. For larger and more complex organizations, Salesforce may be the best solution; however, if the organization is of medium size, they should consider developing custom software in-house, which would be more cost-effective.
This solution is easy to learn and saves time. I would rate it a nine out of ten.
I would recommend this solution to anyone who is interested in using it. I would rate Salesforce Marketing Cloud a seven out of ten.
I would definitely recommend this product. I would rate it as an eight out of ten.
If someone wants to sell their product in a very good manner, they can use Salesforce Marketing Cloud. I would rate Salesforce Marketing Cloud an eight out of ten.
The roadmap and vision for the product is very good, and I think the team at Marketing Cloud is very up-to-date with their clients' needs. I would rate this solution as a seven out of ten.
There are many different pieces of Salesforce, I would advise others to run a deep analysis and a proof of concept to evaluate everything before purchasing because it's a huge solution. It has very different modules and features. It may be too big for what they need. It's important to evaluate and do a proof of concept. I rate Salesforce Marketing Cloud a nine out of ten.
I would recommend Salesforce Marketing Cloud to others, it fits a certain hole in the organization's CRM capability. It depends on the size of the organization and how much money they have to spend because it could be very expensive. I rate Salesforce Marketing Cloud a six out of ten.
If you have a complex product structure and require a lot of customization for a stable backend system, I would suggest using Siebel. Siebel performs very well for that use case. For every other requirement, I would suggest for Salesforce. I would rate this solution a nine out of ten.
I recommend this solution for large companies compared to smaller ones. I would rate this solution an eight out of ten.
Marketing Cloud is a more user-friendly solution compared to Adobe Marketing Cloud. Marketing Cloud can be used by users who are not technically inclined. I would rate this solution a nine out of ten.
I would recommend this solution for small to medium companies. If they are large enterprises I would choose SAP CRM. I rate Salesforce Marketing Cloud an eight out of ten.
I rate the solution eight out of 10.
I would rate this solution a seven out of ten.
Salesforce Marketing Cloud is a fantastic solution, but be aware of its technicalities when installation. I rate Salesforce Marketing Cloud an eight out of ten.
We are customers and end-users. We don't have a business relationship with Salesforce. We have the complete suite for marketing on Salesforce here. It is an enterprise-level product. I'd rate the solution at a nine out of ten.
I would advise others to invest in onboarding and implementation because you want to set it up right from the beginning. If you set it up wrong, you'll be spending more money. I would rate Salesforce Marketing Cloud an eight out of ten.
I would recommend this solution to others. I didn't get any complaints from our customers. I would rate Salesforce Marketing Cloud an eight out of ten.
I'm in distribution. I'm a developer. We work with different deployment models, depending on what the client needs. I'd rate the solution at a nine out of ten.
We are only touching the surface of segmentation in the Marketing Cloud, primarily for sales and marketing teams.
Consider your options and stay true to what is best for your business.