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Salesforce Marketing Cloud pros and cons

Vendor: Salesforce
4.2 out of 5
Badge Ranked 1
889 followers
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Pros & Cons summary

Salesforce Marketing Cloud's automation features streamline processes and enhance efficiency, offering seamless data integration for improved customer engagement. Key features such as Accelerators and Journey Builder personalize experiences and automate campaigns, while robust analytics support data-driven decisions. Despite being scalable for B2B and B2C communications, challenges include a production-only development setup, confusing suite marketing, and declining support quality, with data integration needing improvement for larger firms.

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Prominent pros & cons

PROS

Salesforce Marketing Cloud offers valuable features like Email Studio, Journey Builder, and automation, which enhance marketing efforts and efficiency.
It integrates seamlessly with Salesforce's other platforms, providing a 360-degree view of customer engagement and improving organizational functions.
The scalability and performance of Salesforce Marketing Cloud make it suitable for businesses seeking robust and reliable solutions for marketing campaigns.
Salesforce Marketing Cloud's automation capabilities help businesses save time and streamline processes, contributing to faster operations.
It supports comprehensive data integration and analytics, offering insights and reports that aid in informed decision-making.

CONS

Salesforce Marketing Cloud lacks a development environment, requiring all changes to be made directly in production.
Setup can be complex for non-technical users, requiring improvements in self-service configuration for dashboards.
The system's performance can be sluggish, especially when handling large volumes of data.
Pricing is a concern, as customers find Salesforce Marketing Cloud on the expensive side.
More integrations with third-party products and better data integration functionality for larger companies are needed.
 

Salesforce Marketing Cloud Pros review quotes

reviewer1118124 - PeerSpot reviewer
Dec 8, 2021
This is a very powerful and scalable solution.
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OS
Oct 11, 2022
It makes it easy for a business to use any module based on their preference.
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reviewer1686366 - PeerSpot reviewer
Mar 9, 2023
The solution is user-friendly.
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Buyer's Guide
Salesforce Marketing Cloud
March 2025
Free Report: Salesforce Marketing Cloud Reviews and More
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
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SantoshKrishna - PeerSpot reviewer
Apr 7, 2023
The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent.
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Nabil Shalan - PeerSpot reviewer
Mar 23, 2023
We haven't had any issues with integration.
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reviewer1527195 - PeerSpot reviewer
Mar 9, 2021
The solution is very, very scalable.
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PN
Aug 23, 2024
Email Studio is one of the core parts of Salesforce Marketing Cloud.
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Paul Richmond - PeerSpot reviewer
Jan 27, 2023
I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings.
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Mitesh (Mitesh) Kumar - PeerSpot reviewer
Mar 27, 2024
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
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reviewer1307439 - PeerSpot reviewer
Apr 1, 2022
It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple.
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Salesforce Marketing Cloud Cons review quotes

reviewer1118124 - PeerSpot reviewer
Dec 8, 2021
An additional feature needed would be better capacity for personalization.
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OS
Oct 11, 2022
The technicality of the solution can be streamlined.
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reviewer1686366 - PeerSpot reviewer
Mar 9, 2023
The customization of Salesforce, a generic CRM software, has room for improvement.
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Buyer's Guide
Salesforce Marketing Cloud
March 2025
Free Report: Salesforce Marketing Cloud Reviews and More
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
DOWNLOAD NOW
844,944 professionals have used our research since 2012.
SantoshKrishna - PeerSpot reviewer
Apr 7, 2023
The encryption and decryption have room for improvement.
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Nabil Shalan - PeerSpot reviewer
Mar 23, 2023
The cost is always a concern for anyone using a SaaS product.
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reviewer1527195 - PeerSpot reviewer
Mar 9, 2021
The solution can be difficult to set up for non-technical individuals.
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PN
Aug 23, 2024
Salesforce Marketing Cloud should provide some debugging facilities for every user.
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Paul Richmond - PeerSpot reviewer
Jan 27, 2023
The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want.
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Mitesh (Mitesh) Kumar - PeerSpot reviewer
Mar 27, 2024
Salesforce Marketing Cloud should include more point-and-click functionality.
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reviewer1307439 - PeerSpot reviewer
Apr 1, 2022
The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered.
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Product Categories

Product Categories
Social CRM
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