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Salesforce Marketing Cloud pros and cons

Vendor: Salesforce
4.2 out of 5
Badge Ranked 1
886 followers
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Pros & Cons summary

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Prominent pros & cons

PROS

Salesforce Marketing Cloud is highly valued for its extensive automation capabilities, which enhance speed and efficiency in marketing operations.
The Journey Builder and Email Studio features are praised for their ability to effectively design and manage client communication paths.
Scalability is a key advantage of Salesforce Marketing Cloud, making it suitable for businesses of various sizes and needs.
The integration of different data sources and Salesforce CRM ecosystems is seamless, enhancing customer communication and engagement.
Salesforce Marketing Cloud's reporting engine and analytics provide valuable insights, improving decision-making and business strategies.

CONS

Challenges exist with setting up Salesforce Marketing Cloud for non-technical users and a lack of a dedicated development environment worsens this issue.
The graphical options for data visualization could be improved for better use and understanding.
Support services from Salesforce need enhancement as they are sometimes more focused on closing tickets rather than resolving issues.
The CDP platform creates confusion among clients due to unclear marketing and communication about its existence and suite integration.
The complexity of Salesforce Marketing Cloud often requires an in-depth understanding to utilize its capabilities thoroughly.
 

Salesforce Marketing Cloud Pros review quotes

reviewer1118124 - PeerSpot reviewer
Dec 8, 2021
This is a very powerful and scalable solution.
OS
Oct 11, 2022
It makes it easy for a business to use any module based on their preference.
reviewer1686366 - PeerSpot reviewer
Mar 9, 2023
The solution is user-friendly.
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
848,716 professionals have used our research since 2012.
SantoshKrishna - PeerSpot reviewer
Apr 7, 2023
The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent.
Nabil Shalan - PeerSpot reviewer
Mar 23, 2023
We haven't had any issues with integration.
reviewer1527195 - PeerSpot reviewer
Mar 9, 2021
The solution is very, very scalable.
PN
Aug 23, 2024
Email Studio is one of the core parts of Salesforce Marketing Cloud.
Paul Richmond - PeerSpot reviewer
Jan 27, 2023
I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings.
Mitesh (Mitesh) Kumar - PeerSpot reviewer
Mar 27, 2024
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
reviewer1307439 - PeerSpot reviewer
Apr 1, 2022
It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple.
 

Salesforce Marketing Cloud Cons review quotes

reviewer1118124 - PeerSpot reviewer
Dec 8, 2021
An additional feature needed would be better capacity for personalization.
OS
Oct 11, 2022
The technicality of the solution can be streamlined.
reviewer1686366 - PeerSpot reviewer
Mar 9, 2023
The customization of Salesforce, a generic CRM software, has room for improvement.
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
848,716 professionals have used our research since 2012.
SantoshKrishna - PeerSpot reviewer
Apr 7, 2023
The encryption and decryption have room for improvement.
Nabil Shalan - PeerSpot reviewer
Mar 23, 2023
The cost is always a concern for anyone using a SaaS product.
reviewer1527195 - PeerSpot reviewer
Mar 9, 2021
The solution can be difficult to set up for non-technical individuals.
PN
Aug 23, 2024
Salesforce Marketing Cloud should provide some debugging facilities for every user.
Paul Richmond - PeerSpot reviewer
Jan 27, 2023
The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want.
Mitesh (Mitesh) Kumar - PeerSpot reviewer
Mar 27, 2024
Salesforce Marketing Cloud should include more point-and-click functionality.
reviewer1307439 - PeerSpot reviewer
Apr 1, 2022
The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered.