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Microsoft Dynamics CRM vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Microsoft Dynamics CRM
Ranking in Marketing Management
2nd
Average Rating
7.8
Reviews Sentiment
6.4
Number of Reviews
73
Ranking in other categories
CRM Customer Engagement Centers (1st), CRM (2nd), Local Government CRM (1st), Sales Force Automation (2nd)
Salesforce Marketing Cloud
Ranking in Marketing Management
1st
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
53
Ranking in other categories
Social CRM (1st), Marketing Automation (1st), Social Media Management Solutions (1st)
 

Mindshare comparison

As of November 2024, in the Marketing Management category, the mindshare of Microsoft Dynamics CRM is 27.0%, up from 22.3% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 15.2%, down from 22.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

Arun Srivastav - PeerSpot reviewer
Easy to use and integrates well with emails, WhatsApp, and SMS gateways
The most valuable feature of Microsoft Dynamics CRM is the campaign feature. The solution's campaign feature allows you to collate a group of customers and the frequency of email notifications sent to them. You can put an advertising budget for a series of customers, whereby high net-worth individuals will be marketed for high-end products. Low-end customers will be in a different campaign. So, we run campaigns on different sectors of customers. One of the solution's good features is integration because it directly integrates with Microsoft tools. Microsoft Office 365 and Microsoft Teams are built into it. The solution gives a varied network of text and email gateways, which are already integrated and come with the package.
SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's a good solution for enterprise-level companies."
"Integration with other Microsoft tools is a good feature of Microsoft Dynamics CRM."
"The solution's return on investment is worth it."
"The most valuable feature of Microsoft Dynamics CRM is the campaign feature."
"The control that we have of a process and the ability to have everything recorded from the beginning to the end of the process have been the most valuable features."
"The most valuable feature of Microsoft Dynamics CRM is the integration with Microsoft Office 365."
"The initial setup is pretty straightforward."
"Integration is the best feature of Microsoft Dynamics CRM. It integrates quickly across multiple apps and has a lot of APIs available that you can link to. It's very customizable, so we're able to tailor it to a client's needs."
"Email Studio is one of the core parts of Salesforce Marketing Cloud."
"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."
"The Journey and CloudPages and automation are all great."
"Email automation is most valuable."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
"It is a great solution. I like its stability, scalability, and performance."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."
 

Cons

"Microsoft Dynamics CRM could improve by making it easier to export data to SharePoint because most of our customers use SharePoint. They have to log into a Microsoft environment platform from their SharePoint for access should be made easier. Additionally, if the customer portal was enhanced for it to be customized it would be a benefit."
"Microsoft Dynamics CRM could improve by being more user-friendly."
"Microsoft Dynamics CRM needs to improve its integrations."
"A built-in automation engine to automate parts of workflows would be beneficial. That's the feature I'd be most happy to see expanded. It's currently tagged as simple automation, but I'd love some predictive capability."
"Dynamic's management could be improved. The tech management should have better technical capabilities."
"The approvals component of Dynamics is complex. It isn't very easy to generate approvals between different departments."
"Microsoft Dynamics CRM could improve the built-in reports. The ones that are included are pretty generic unless you subscribe to Microsoft BI, which is an extra fee. They should offer the reports without having to purchase a separate subscription for Microsoft BI. However, the reports in Microsoft BI are fantastic."
"They should work on improving the solution's scalability."
"This solution could be more user-friendly."
"They could improve the product's data integration functionality for larger companies."
"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."
"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"Salesforce Marketing Cloud should include more point-and-click functionality."
 

Pricing and Cost Advice

"Microsoft often encourages customers to commit to multi-year enterprise-level agreements, such as three or five-year deals with a minimum commitment of, for example, $200,000 dollars. However, in order to acquire more customers, I believe Microsoft should offer this same rate for one-year commitments for customers who want to experience it."
"It's kind of pricey. It's about $50 or $60 per user."
"On a scale from one to ten with one being expensive and ten being of great value, I would rate Microsoft Dynamics CRM at six on pricing."
"For the price of Microsoft Dynamics CRM, you receive a lot of comprehensive functionality. Additionally, it integrates very well. We pay approximately $100 a month to use the solution and we do not have any additional costs."
"I'm not aware of any licensing costs for Microsoft Dynamics CRM."
"The cost could be cheaper. I would rate them 3 out of 5."
"The cost varies on multiple factors including customization and the number of users."
"Dynamics CRM's pricing is fair."
"It's normal pricing."
"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."
"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
"It is a license per user."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
"The licensing cost for the solution is on a yearly basis."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
11%
Government
10%
Manufacturing Company
8%
Educational Organization
55%
Computer Software Company
8%
Financial Services Firm
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
The UI/UX needs improvement as it is not intuitive from day one. It becomes intuitive once learned, however, it should be less complex initially.
What is your primary use case for Microsoft Dynamics CRM?
The use cases are for HR management, resource management, project insight, and timesheet management. It is mostly connected with people and resource management.
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
The solution's pricing is very high and should be more flexible for smaller companies.
What needs improvement with Salesforce Marketing Cloud?
Salesforce Marketing Cloud should provide some debugging facilities for every user. Apart from Data Views, nothing is available for debugging purposes. I cannot check for any errors or status behin...
 

Also Known As

Dynamics CRM, MS Dynamics CRM
ExactTarget
 

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Overview

 

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Microsoft Dynamics CRM vs. Salesforce Marketing Cloud and other solutions. Updated: October 2024.
816,406 professionals have used our research since 2012.