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Microsoft Dynamics CRM vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Microsoft Dynamics CRM
Ranking in Marketing Management
2nd
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
75
Ranking in other categories
CRM Customer Engagement Centers (1st), CRM (2nd), Local Government CRM (1st), Sales Force Automation (2nd)
Salesforce Marketing Cloud
Ranking in Marketing Management
1st
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
54
Ranking in other categories
Social CRM (1st), Marketing Automation (1st), Social Media Management Solutions (1st)
 

Mindshare comparison

As of December 2024, in the Marketing Management category, the mindshare of Microsoft Dynamics CRM is 26.7%, up from 22.8% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 15.2%, down from 21.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

Arun Srivastav - PeerSpot reviewer
Easy to use and integrates well with emails, WhatsApp, and SMS gateways
The most valuable feature of Microsoft Dynamics CRM is the campaign feature. The solution's campaign feature allows you to collate a group of customers and the frequency of email notifications sent to them. You can put an advertising budget for a series of customers, whereby high net-worth individuals will be marketed for high-end products. Low-end customers will be in a different campaign. So, we run campaigns on different sectors of customers. One of the solution's good features is integration because it directly integrates with Microsoft tools. Microsoft Office 365 and Microsoft Teams are built into it. The solution gives a varied network of text and email gateways, which are already integrated and come with the package.
SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Dynamics is a complete tool that helps the company measure and track sales, orders, current customers, and the sales pipeline."
"Our clients appreciate that the solution can be used to monitor everything their customer interacts with in their business."
"It's a good solution for enterprise-level companies."
"I like that Microsoft Dynamics CRM works, and it's been okay. I like that it is a stable solution. My main reason for using it is that it is stable and meets our requirements from a functionality point of view."
"Microsoft Dynamics CRM has good integration with the Microsoft Stack of solutions. However, the Salesforce ecosystem is stronger."
"Compared to other partners, the most valuable aspect of Microsoft Dynamics CRM is its intuitive APIs, which are customizable and allow for the addition of multiple parameters and attributes. This feature enhances the purpose call in our services. Additionally, the learning curve for contact center agents using Microsoft Dynamics CRM is shorter than with other solution providers. Finally, the commercial aspects of Microsoft Dynamics CRM are superior to those of other solution providers."
"Microsoft Dynamics CRM is a comprehensive solution and is well-integrated into other Microsoft solutions, including ERP solutions. Additionally, it is feature-rich."
"The product is user-friendly."
"It is easy to use."
"Email Studio is one of the core parts of Salesforce Marketing Cloud."
"It is straightforward to set up."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"It has excellent lead and opportunity tracking."
"The Journey and CloudPages and automation are all great."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
"We use this solution for reporting, pipeline generation, and forecasting."
 

Cons

"The UI and GUI could be improved."
"The main issue with Microsoft Dynamics CRM is that its GUI isn't very attractive. Overall, the solution has the same functionalities as other CRMs such as Salesforce, but Salesforce is much simpler to use. Microsoft Dynamics CRM is complicated to use, and this is another area for improvement. It was also more difficult to set up the solution, so its setup could still be improved. What I'd like to see in the next version of Microsoft Dynamics CRM is a cleaner user interface because currently, it looks messy to me. Salesforce CRM has a better, more simplified user interface that makes it easier for you to get what you need, while in Microsoft Dynamics CRM, you have to put in a lot of effort to get things done."
"It would be a little bit easier if there were better ways to configure and modify native add-ins or plugins."
"We had to do some customizations on top and it got a bit cumbersome."
"I have contacted support. They are able to help but not in the right amount of time. I have had a horrible experience."
"The UI could definitely be improved."
"The options for customizing Microsoft Dynamics CRM are very limited or highly complex."
"Microsoft Dynamics CRM needs to improve its integrations."
"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."
"Salesforce could benefit by implementing further integration with more platforms."
"I've noticed on one-to-one leads, the customer objection option is not available."
"We'd like to see more integrations with third-party products."
"Managing large volumes of data takes too long."
"The UA could be better designed for a mobile connection."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
 

Pricing and Cost Advice

"Microsoft Dynamics CRM's price is too high."
"Microsoft Dynamics CRM is an expensive solution. However, most good CRMs are expensive."
"We have a three-year ELA with all our Microsoft solutions and often we had to do a true-up which was approximately $1,000,000. Additionally, we pay approximately $2,500 a month for support."
"Microsoft Dynamics CRM is very affordable if you use the yearly subscription."
"It is a very comprehensive package. We get everything from Access to D 365. We get Microsoft's suite of tools. I'm not too sure about the pricing, but I can't imagine it being cheap."
"The annual license for Microsoft Dynamics CRM could be reduced, it is expensive."
"My organization pays for the license, and I do not know how much it costs."
"It's kind of pricey. It's about $50 or $60 per user."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"Salesforce is an expensive solution."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"My company pays to use this solution."
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
"The price is expensive."
"The solution is a bit expensive."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
11%
Government
10%
Manufacturing Company
8%
Educational Organization
58%
Computer Software Company
8%
Financial Services Firm
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
During a period of time, restoring data and maintaining it could be better in Microsoft Dynamics CRM.
What is your primary use case for Microsoft Dynamics CRM?
I use Microsoft Dynamics CRM because of its flexible design.
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
The solution's pricing is very high and should be more flexible for smaller companies.
What needs improvement with Salesforce Marketing Cloud?
I would like to see more ways to accomplish specific tasks. Instead of having one set method, there should be multiple options available. Additionally, sometimes the integration between Salesforce ...
 

Also Known As

Dynamics CRM, MS Dynamics CRM
ExactTarget
 

Learn More

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Overview

 

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Microsoft Dynamics CRM vs. Salesforce Marketing Cloud and other solutions. Updated: December 2024.
824,067 professionals have used our research since 2012.