We performed a comparison between Microsoft Dynamics CRM and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable feature of Microsoft Dynamics CRM is its performance."
"I have used many Microsoft solutions and I am comfortable using the solution. Additionally, it is secure."
"The way it effectively works with the array of other Microsoft tools, such as Azure, is valuable. It works very well with the use of data linking and things like that. Overall, it is a great overall tool to have an effective understanding of the transactional background of each of our customers."
"The most valuable feature of Microsoft Dynamics CRM is its ease of use."
"The most valuable features of Microsoft Dynamics CRM are its easy operations and functionality."
"Microsoft Dynamics CRM is a stable solution."
"The most valuable features of Microsoft Dynamics CRM are the accessibility of the service because we can access it either in the office or when we're out in the field."
"The most valuable feature of Microsoft Dynamics CRM is the campaign feature."
"The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,"
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"This is a very powerful and scalable solution."
"Salesforce allows for the integration of different data sources."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"It could be less complicated for smaller organizations."
"It would be better if it were more secure."
"The overall price of Microsoft Dynamics CRM could improve."
"The solution could improve by having better integration documentation."
"The integration capability with other systems could be improved, particularly the Lead Generation system."
"Sometimes Microsoft's support can be difficult to contact, and it can take a while to get a response to a ticket."
"Microsoft Dynamics CRM could improve the built-in reports. The ones that are included are pretty generic unless you subscribe to Microsoft BI, which is an extra fee. They should offer the reports without having to purchase a separate subscription for Microsoft BI. However, the reports in Microsoft BI are fantastic."
"Microsoft Dynamics CRM can improve the integration with the other system. If they have more flexibility to connect with another system it will be more effective."
"The technicality of the solution can be streamlined."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."
"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."
"The UA could be better designed for a mobile connection."
"Salesforce Marketing Cloud should include more point-and-click functionality."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
Microsoft Dynamics CRM is ranked 3rd in Marketing Management with 68 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 51 reviews. Microsoft Dynamics CRM is rated 7.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Microsoft Dynamics CRM writes "Intuitive APIs, customizable design, but dashboards could improve". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Microsoft Dynamics CRM is most compared with Salesforce Sales Cloud, SAP CRM, ServiceNow, Siebel CRM and Pega CRM, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and Adobe Campaign. See our Microsoft Dynamics CRM vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.